About The Trainers Training Company
Helping freelance trainers build successful and profitable training businesses since 2009
Hi, I’m Sharon Gaskin, founder of The Trainers Training Company.
I’m a UK business coach and trainer who specialises in helping freelance and associate trainers build successful, sustainable training businesses. I founded The Trainers Training Company in 2009 and, since then, I’ve supported thousands of trainers, primarily across the UK, from people launching their very first freelance training business to experienced trainers looking to grow, diversify, and create businesses that work better for them financially and personally.
Running your own freelance training business isn’t easy. There’s the pressure of finding clients, deciding what to charge, choosing what marketing to do, and trying to fit it all in around delivery. There’s the personal side of things to manage too, whether that’s working alone, juggling family life, building confidence, or wondering how visible you really need to be.
That’s why I created The Trainers Training Company. I wanted freelance trainers to have practical support, honest advice, opportunities, encouragement, and a community of people who genuinely understand the realities of running a training business.
How The Trainers Training Company started
Before launching The Trainers Training Company, I worked as both a corporate trainer and a freelance trainer myself. I loved the training side of the work, but the business side often felt confusing and overwhelming.
Like many trainers, I had to learn through a lot of trial, error, experimentation, and mindset shifts. Over time, I realised there were lots of brilliant trainers struggling, not because they weren’t good at training but because nobody had ever taught them how to run the business side of a training business.
I also realised that self-employment can be lonely. I missed having colleagues to talk things through with and quickly realised there weren’t many communities designed specifically for trainers.
Both realisations are a huge part of why I created The Trainers Training Company in 2009. I set out to help trainers not only grow their businesses but also feel more supported while doing it.
To achieve this, I also created Trainer Talk, a community where trainers can support each other, share ideas, ask questions, collaborate, and feel less alone in business.
Then, in 2013, I launched the Opportunity Alert Service to help trainers access freelance and associate opportunities more easily.
Over the years, the business has continued to grow to include coaching, mentoring, programmes, business support, and networking, all exclusively for trainers.
Who I help
I work with a wide range of trainers and learning professionals, including:
- People starting their very first freelance training business
- Experienced associate trainers wanting more direct client work
- Trainers who want to improve their visibility and marketing
- Trainers moving from employment into self-employment
- Trainers wanting to increase their income or confidence
- Trainers who want to move into coaching, facilitation, or consultancy
- Trainers who feel stuck, overwhelmed, or unsure what to focus on next
- Experienced trainers who want more structure, accountability, or support within their business
Many of the trainers I work with are brilliant at what they do in the training room but need support with the business side of things.
That’s where I can help.
Supporting organisations to find trainers too
Alongside supporting freelance and associate trainers, I also help organisations connect with experienced trainers, facilitators, and coaches across a wide range of subjects and sectors through my Find a Trainer service.
Because I work closely with freelance trainers every day, I understand both sides of the relationship. i.e. what organisations are looking for and what helps trainers deliver great work successfully.
Whether an organisation needs an experienced associate trainer, a specialist facilitator, or someone with the right mix of skills, experience, and delivery style, this service puts opportunities in front of the training community.
Services and support
Here are some of the ways I currently support freelance and associate trainers through The Trainers Training Company:
Opportunity Alert Service
A subscription service sharing freelance trainer, associate trainer, facilitator, and coaching opportunities.
Trainer Talk
An online membership and support community for freelance trainers.
Find a Trainer
A service helping organisations connect with freelance trainers and facilitators across a wide range of specialisms.
Business Coaching
One-to-one coaching and support focused on marketing, visibility, confidence, pricing, business growth, and strategy for freelance trainers.
Transform Mastermind
A small, supportive mastermind programme for freelance and associate trainers focused on marketing, mindset and money, with guidance and accountability.
How to Create a Successful and Profitable Training Business
A live 6-week programme for freelance and associate trainers focused on marketing, confidence, pricing, visibility, finding clients, and building a successful training business.
Trainer Profile Services
Helping trainers present themselves professionally and confidently.
My experience and background
I’ve worked within the training industry for many years and have been supporting freelance trainers through The Trainers Training Company since 2009.
Over the years, I’ve built an audience of more than 15,800 followers on LinkedIn, where I regularly share business and marketing advice, opportunities, ideas, and support for freelance trainers and learning professionals.
To date, I’ve had the privilege of helping thousands of freelance trainers grow their businesses (with 250+ recommendations on my LinkedIn profile).
I’ve supported trainers who work in areas such as leadership and management, customer service, sales, communication skills, wellbeing, employability, IT systems, compliance, coaching, and personal development.
What matters most to me is that the support I offer is practical, honest, and realistic.
I know there’s a lot of noise online about growing a business. My approach has always been about helping trainers build businesses in a way that feels sustainable, achievable, and right for them.
Looking for support or opportunities?
If you’re a freelance trainer or associate trainer looking for opportunities, support, or a community of like-minded trainers, you can find out more here:
If you’re an organisation looking to find an experienced freelance trainer or facilitator, you can learn more here:
Looking for support or opportunities?
If you’re a freelance trainer or associate trainer looking for opportunities, support, or a community of like-minded trainers, you can find out more here:
If you’re an organisation looking to find an experienced freelance trainer or facilitator, you can learn more here: