One-to-one business coaching for freelance trainers

Business coaching will help you to break through your blocks
and build a training business that inspires and excites you

You are determined, professional and authentic, someone who connects brilliantly with people and is a natural in the training room. 

But running a training business doesn’t always flow as easily. Finding clients, pitching, marketing, pricing, outsourcing, finances, networking, branding – these are all things that need your attention. 

Sometimes, it can be hard to know what to prioritise. You might second guess yourself or struggle for confidence. Maybe your diary swings between too full and not full enough. You crave stability or perhaps more control. After all, you should be running the business rather than it running you!

In your heart, you know that you have so much untapped potential. You want more, but you’re stuck or turning in circles.

You know that there are amazing clients out there, clients you would love to work with. They’re people who will become champions of your training and gain so much value from what you have to offer. Better yet, they’ll pay what you’re worth because they know you’re the right fit for their business.

With clarity, confidence, and a plan of action, you KNOW you things could be different. 

You just need help to bring everything together.

Working with me as your business coach can help you get crystal clear about what a successful client-generating training business looks like for you – and then build it. 

Want to have a chat first to see if business coaching is the right next step for you?


Here's some of the things I'll support you with...

You have what it takes to run a training business that stands for something special, that stands for you and your dreams for the future. Coaching gives you a safe, confidential space to give voice to your ambitions, to break down any blocks that are holding you back, and to get super clear about what you want from now onwards.

It's time to get intentional!

Before you do anything else, I want you to stop for a moment and acknowledge everything you’ve achieved so far. It’s not something to ignore or take lightly. Running a training business can be hard work, especially if you’re trying to do all the admin and client finding without support. It’s OK if you don’t have all the answers (who does?!) – maybe it’s a sign that it’s time to share the load with a coach. After all, two heads are better than one.

If you feel your training business has plateaued and you’re struggling to grow it (or even get it off the ground), or it feels like you’re moving in the wrong direction, it’s crucial to face things head-on.

Otherwise, days of being endlessly busy but going nowhere can quickly turn into months or even years.

Life is too precious to leave your success to chance.

Success means different things to everyone but whatever it looks like to you, business coaching with me can help you achieve it

Get to the heart of what you really want out of your training business

Find the path for your training business that is right for you

Take control of the big picture stuff, including clients, services & money

Unravel the nitty gritty too (e.g. software & systems) to achieve the big picture

Discover the blocks & limiting beliefs holding you back & tackle them

Get on top of your to-do list & focus on actions that will deliver results

Create ease and flow in your business & feel empowered to succeed

Get things done - I'll be there to encourage you & for accountability

Want a chat first to see if we’re a good fit? Absolutely! Just click the button below 🙂

Why work with me?

You may know a bit about me already, especially if you’ve visited my website before or taken one of my courses. But just in case we haven’t “met”, I’m Sharon Gaskin, the founder of The Trainers Training Company, which has now become the premier resource for freelance trainers who want to create and grow successful and profitable training businesses.

I learned how to thrive as a freelance trainer – and you can too!

I spent 13 years as a successful corporate trainer before deciding to go freelance in 2001. Talk about a baptism of fire. While I was a great trainer, I didn’t know anything about running a business.

I hated the idea of marketing and selling, became disillusioned with networking, despaired of breaking away from low value associate work, and took a monthly white-knuckle ride on the feast and famine rollercoaster.

It was time to take action. My training business was running me, not the other way round. So, I got intentional about defining my goals and making decisions. I created a system to craft reliable income streams, find new corporate clients and break into the corporate world.

And once I created my system, things changed. I started to enjoy marketing. I was able to get clients whenever I went to networking events. And my clients were willing to pay my fees, because they realised how much value they were getting by working with me! 

My system helped me build up a successful training business with clients such as Zurich, Huntswood, Europ Assistance & Lloyds.

As my training business went from strength to strength, I realised that other trainers were struggling with the same things that had held me back.

I launched The Trainers Training Company in 2009 and started exclusively coaching self-employed trainers to create thriving training businesses. Since then, I’ve coached hundreds of freelance trainers to achieve personal and professional success.

I also run Trainer Talk, an inclusive and supportive online and in-person community of freelance trainers.

The people I’ve coached say they love my mix of empathy, gentle encouragement, confidence building, practical action taking, and a bit of tough love thrown into the mix when you need a nudge in the right direction!

"It hurts like hell when the world won't invest in you.
But it's excruciating, almost more than you can bear, when you don't believe and invest in yourself."
~ Julia Cameron

Struggling with self-doubt?

Self-Belief Coaching Academy Graduate Coach

In my experience, one of the biggest blocks that holds people back in business (and life) is self-belief – or lack of it! 

In reality, you already have what it takes to be a phenomenal business owner, as well as a phenomenal trainer, but I bet there’s some “inner stuff” holding you back. We all have it.

You might be wrestling with imposter syndrome, doubting your abilities, scared about being too successful (yes, that’s a common block!) or have so many ideas that you just can’t make a decision.

Whether you think you’re not enough or too much, your self-belief will be at the heart of everything you do. And if you’re tired of holding yourself back, personally or professionally, coaching can help you unlock what’s going on and finally step into your full potential.

I’m a Certified Self-Belief Coach and bring this evidence-based coaching approach to our sessions too.

These trainers worked with me and you can too

Kate Smith

Kate Smith

"Sharon has recently coached me to help to develop my business further, and I cannot recommend her highly enough. She has the perfect balance of listening and supporting whilst also challenging my thinking and encouraging me to step outside of my comfort zone.
Sharon is incredibly knowledgeable and experienced, and she brought this to our sessions, but mainly her coaching was about helping me to really hone what I wanted with my business and how to approach this. Her blend of kindness, humour and insight helped me to open up and be really honest.
I would recommend Sharon to anyone looking to develop their business further, and no doubt I will be calling on her again in the future."
"I took 1-to-1 coaching with Sharon after a combination of national lockdown and personal events completely upended my training business. I told Sharon at the outset that I needed to find a new direction and create a plan that I could get on with implementing.

TLDR: If you want to build a sustainable training business and be accountable for actually doing it, TAKE SHARON’S PROGRAMME!

Longer version: Sharon is an expert at helping you find a path for your training business that is right for you. She knows how to guide each of the sessions so that you have the right balance between the larger strategic stuff (e.g. “which courses should I run?”; “who are my customer groups?”) and the nitty gritty of specific marketing techniques, or online learning platforms.

Perhaps more importantly, Sharon knows how to get to the heart of what you really want out of your training business, and she’ll carefully guide you towards a plan to achieve that.

Sharon has a strong focus on helping you to get things done and will gently remind you of action points you set out that have fallen by the wayside for one reason or another. She is also fantastic at helping you get ‘unstuck’ if, like me, you reach a point where your ‘to do’ list is exploding and you need help breaking through.

I would highly recommend Sharon’s 1-to-1 mentoring programme to anybody who wants to energise their training business and position it for long-term success.

Thank you Sharon!"
Emily Hill

Emily Hill

Anne Walsh, AKA The Excel Lady

Anne Walsh

"I’ve been in contact with Sharon Gaskin through a number of social platforms over a number of years and I’ve attended a number of her courses. As a trainer I can really recommend all these courses. She is a trainer so she understands the concerns of freelance trainers.

She is warm, kind and delivers superb value for money. It’s really clear she loves what she does and she loves trainers.

I am really looking forward to continue working with her over the next number of years and she will be a key part of building my freelance business. She offers clear practical advice that is eminently easy to implement! Thank you, Sharon."
"I have worked with Sharon on 2 fronts. Firstly as a business coach for my training business and secondly as part of Trainer Talk.

As a business coach, Sharon provided the challenge and support I required in year 2 of my business to help me get it established and developed. She worked with me to ensure I was clear on my niche, focused on where I added value, and had a clear pricing policy for my target market.

I am also a member of Trainer Talk which has been very important to me over the last 3 years in providing a network of other trainers alongside a range of high-quality workshops, training sessions and quarterly meetings. An excellent group for those who have been used to working as part of a team and now finding the isolation of working by oneself a challenge.

If you are a freelance trainer with a new or established business then I would highly recommend working with Sharon. Her decades of experience in this field will help you and your business develop quickly and avoid many costly and timely mistakes."
Angela Mitchell

Angela Mitchell

"Sharon coached me and my co-founder for 3 months to look at ways to improve our proposition and market our company. I enjoyed the experience and would definitely recommend Sharon.

What I particularly liked about Sharon was her calmness and person-centred approach. There were many different approaches we could have taken, but she took the time to understand what worked for us, our values and what type of marketing sat well with us.

Sharon is very astute at noticing language and body language to gain a deeper understanding of the situation to help us 'unblock' any issues. She is very nurturing and collaborative and even reached out to her network on various aspects that could help. The output and actions from our sessions were realistic and held us to account to move the business forward, taking time to understand what we had learned and how we could build on them.

She left us with a wealth of knowledge which gives us longevity and a variety of options for the future."
Cathy Lawson and Alison Burgess
"'Working with Sharon has enabled me to think wider and more expansively than I had previously been able to do on my own. Months after the coaching, I am benefiting from the wise words, advice and space to think about how I not only take my business to the next level but also how I think about myself as a business woman. I would certainly recommend you seek Sharons help if you are in the training business, her years of experience and supportive nature shine through in every conversation."

How my business coaching for freelance trainers works

Step 1: Talk

Our first step is to book a chat into the diary (on Zoom or a phone call). This isn’t a coaching session – it’s a chance for us to see if we click and to explore whether coaching is the right option for you or whether you need a different solution at your current point in life. Coaching can be life-changing if you commit to the process, so it’s important to me that you’re ready. 

Step 2: Clarity

We’ll start with a 90-minute Foundation Session. This is where we identify your challenges, blocks, dreams and goals for your business (and how it fits around your life). 

During this session, we’ll begin to explore your mindset, motivation, vision of your future, and how you can consistently show up and take action to create change.



Step 3: Action

Next, we’ll schedule monthly 60-minute follow-up sessions for action and accountability. Expect a wonderful mix of honesty, humour, kindness, and an occasional dose of tough love! 

I offer support on WhatsApp in between sessions, so you can use me as a sounding board at any time (I understand what you do and I’ve walked the same path!)


I offer a three-month or six-month coaching package – you can find the details below.
I will send an invoice if you decide to go ahead and book. You can either pay in full or through a payment plan.

Three-month coaching package

Single payment

3 months of 1-2-1 business coaching
£ 1,000 + VAT One payment
  • Foundation session (90 minutes)
  • Plus one 60-minute session (on Zoom) per month for three months
  • Support on WhatsApp between sessions

3 x monthly payments

3 months of 1-2-1 business coaching
£ 350 + VAT Monthly
  • Foundation session (90 minutes)
  • Plus one 60-minute session (on Zoom) per month for three months
  • Support on WhatsApp between sessions

Six-month coaching package

Single payment

6 months of 1-2-1 business coaching
£ 1,800 + VAT One payment
  • Foundation session (90 minutes)
  • Plus one 60-minute session (on Zoom) per month for six months
  • Support on WhatsApp between sessions

6 x monthly payments

6 months of 1-2-1 business coaching
£ 325 + VAT Monthly
  • Foundation session (90 minutes)
  • Plus one 60-minute session (on Zoom) per month for six months
  • Support on WhatsApp between sessions

If you are ready to experience change in a supportive and encouraging setting,
then I’m ready to be your coach and guide

How my coaching has transformed life for freelance trainers just like you

Steve Brunt

Stephen Brunt

"I found my time with Sharon extremely helpful. In all the confusion of setting up a new business at the time of a global pandemic, Sharon’s advice and guidance brought much need clarity and calmness.

Sharon understands her clients and she uses her years of experience to bring tried and tested methods to your attention.

Sharon was easy to work with and I found the whole experience a real pleasure. When business begins to pick up I will certainly be looking at joining her training community to continue my learning journey."
"I have worked with Sharon as my Coach in order for her to support me in building my training and coaching business.
She has an empathetic manner which is gentle yet tough. She listened, explored issues with me, encouraged me to set goals and held me accountable for moving forward.
During the time of the Coaching, I found the process to be extremely motivating and supportive and it helped me to work though difficult issues. I would not hesitate to recommend Sharon as a Business Coach."
Barbara Wilson

Barbara Wilson

Ridhima Dosani

"I worked with Sharon through her 1-1 Training Coaching Programme and I'm extremely glad I did. She helped me confirm my next steps and was instrumental in guiding me through the process of putting all of my digital marketing in place so that I could continue growing the business as quickly as possible.

Thanks very much Sharon for all of your support. I'd thoroughly recommend this to anyone who wants to scale their training business online."
"Now that my business is growing, I needed specialist help to move a level up, specifically to keep on top of marketing, introduce systems, tools and outsource. Sharon worked with me on a 90 day plan to achieve this. She quickly detected which actions would help me most, kept me accountable, and managed to swiftly see any mindset issues and ironed them out.

Her support has been invaluable and has led to real tangible results in sales. So much so that I booked a subsequent 90 days to ensure my new habits and systems were embedded. Sharon is very knowledgeable and down-to-earth. I would wholeheartedly recommend her as a mentor to anyone setting up or professionalising their training business. She is easy to work with, always positive and focused on action that works for you in your training business."
Inge Woudstra

Inge Woudstra 

Business coaching with me can help you unlock your amazing potential,
focus it and overcome any self-doubt that’s holding you back

Have some questions?

You may have questions about being coached by me or what coaching itself entails. I completely understand. Choosing the right coach is an important decision


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