One to One Business Coaching

Transform Your Business in 90 Days

Working With Me As Your Business Coach Will Help You To: 

  • Work out where your business is heading, what to focus on and what to drop
  • Unblock any ‘inner stuff’ (yes, we all have it!) that might be holding you back
  • Understand what you need to do to move you forward, whether that be marketing, pricing, systems or outsourcing
  • Get things done – I’ll be there to encourage you to stop faffing about, worrying and just get on with it!

If you’ve not guessed it already my approach to coaching is based around:


  • Direction
  • Unblocking
  • Action
  • Accountability


My job is also to 

  • Guide, encourage and support you
  • Create a safe space to be open and honest about your hopes and fears
  • Gently challenge you when you need to move out of your comfort zone
  • Help you create a business that works for YOU 


If you’re ready to change, I’m ready to help you …

I’m Sharon Gaskin, I’m the founder of The Trainers Training Company which has now become the premier resource for freelance trainers who want to create and grow successful and profitable training businesses.

After a 13 year successful corporate training career I took the plunge and went freelance in 2001. In my early days as a freelance trainer, I found things incredibly hard. I hated the whole idea of marketing and selling, the constant pressure of trying to get work and the uncertainty of knowing if I would get any money from 1 month to the next. I got disillusioned with going to networking events that didn’t get me anywhere. I used to despair about how I would ever get corporate clients and breakaway from low value associate work.

Quite frankly – I was a good trainer but I didn’t know anything about running a training business. After a while I decided to put together a system that would help me turn my training business around. I wanted to breakaway from associate work and start getting my own corporate clients. I wanted to be able to get clients whenever I needed them. I wanted to create income streams that I could depend on.

Once I created my system, things changed. I started to enjoy marketing. I was able to get clients whenever I went to networking events. And my clients were willing to pay my fees, because they realised how much value they were getting by working with me! My system helped me build up a successful training business with clients such as Zurich, Huntswood, Europ Assistance and Lloyds.

I have coached many freelance trainers over the years, using my experiences to help them change and move forward

If you are ready to experience change in a supportive and encouraging setting, then I am ready to be your Coach and Guide. 

What Trainers Say About Business Coaching With Sharon

I’ve been working with Sharon as my Business Coach during the toughest period of my life, with major problems in both my personal life and business life. Sharon helped me come out of this period with a business, rather than going bust. Not only that, she has helped ensure that my business is better and stronger now than it was two years ago.

Now that the crisis is (I sincerely hope!) past its worst, I’m looking forward to working with Sharon for another extended period when I will have the time and energy to implement all of her ideas.

Whether your business is new or old established (I’ve been going for 24 years), Sharon will definitely add value. If you think you don’t need a Business Coach , think again! You won’t regret working with Sharon!

Alex Hewlett

Pete Scott

Sharon coached me and my co-founder for 3 months to look at ways to improve our proposition and market our company.

I enjoyed the experience and would definitely recommend Sharon.

What I particularly liked about Sharon was her calmness and person-centred approach. There were many different approaches we could have taken, but she took the time to understand what worked for us, our values and what type of marketing sat well with us.

Sharon is very astute at noticing language and body language to gain a deeper understanding of the situation to help us ‘unblock’ any issues. She is very nurturing and collaborative and even reached out to her network on various aspects that could help. The output and actions from our sessions were realistic and held us to account to move the business forward, taking time to understand what we had learned and how we could build on them.

She left us with a wealth of knowledge which gives us longevity and a variety of options for the future.

Cathy Lawson

I took Sharon’s 1-to-1 Coaching programme after a combination of national lockdown and personal events completely upended my training business. I told Sharon at the outset that I needed to find a new direction and create a plan that I could get on with implementing.

TLDR: If you want to build a sustainable training business and be accountable for actually doing it, TAKE SHARON’S PROGRAMME.

Longer version: Sharon is an expert at helping you find a path for your training business that is right for you. She knows how to guide each of the sessions so that you have the right balance between the larger strategic stuff (e.g. “which courses should I run?”; “who are my customer groups?”) and the nitty gritty of specific marketing techniques, or online learning platforms. Perhaps more importantly, Sharon knows how to get to the heart of what you really want out of your training business, and she’ll carefully guide you towards a plan to achieve that.

Sharon has a strong focus on helping you to get things done and will gently remind you of action points you set out that have fallen by the wayside for one reason or another. She is also fantastic at helping you get ‘unstuck’ if, like me, you reach a point where your ‘to do’ list is exploding and you need help breaking through.


I would highly recommend Sharon’s 1-to-1 Coaching programme to anybody who wants to energise their training business and position it for long-term success.

Thank you Sharon!

Emily Hill

I have worked with Sharon on 2 fronts. Firstly as a business coach for my training business and secondly as part of Trainer Talk.

As a business coach, Sharon provided the challenge and support I required in year 2 of my business to help me get it established and developed. She worked with me to ensure I was clear on my niche, focused on where I added value, and had a clear pricing policy for my target market.

I am also a member of Trainer Talk which has been very important to me over the last 3 years in providing a network of other trainers alongside a range of high-quality workshops, training sessions and quarterly meetings. An excellent group for those who have been used to working as part of a team and now finding the isolation of working by oneself a challenge.

If you are a freelance trainer with a new or established business then I would highly recommend working with Sharon. Her decades of experience in this field will help you and your business develop quickly and avoid many costly and timely mistakes.


Angela Mitchell

Sharon has recently coached me to help to develop my business further, and I cannot recommend her highly enough.

She has the perfect balance of listening and supporting whilst also challenging my thinking and encouraging me to step outside of my comfort zone.

Sharon is incredibly knowledgeable and experienced, and she brought this to our sessions, but mainly her coaching was about helping me to really hone what I wanted with my business and how to approach this.

Her blend of kindness, humour and insight helped me to open up and be really honest.

I would recommend Sharon to anyone looking to develop their business further, and no doubt I will be calling on her again in the future.


Kate Smith

I recently took a life upgrade out of corporate life and into the world of freelance training. I was referred to Sharon my someone in my network and very quickly spotted her 90 Day Business Coaching programme. This was exactly what I needed and Sharon’s experience and career in the industry gave me confidence that she was well positioned to help me onto my feet.

What I found was that not only does she have an elephantine knowledge of freelance trainer world but she is hugely supportive in terms of her resources and even her contacts. Her support was invaluable in terms of ensuring I have the bases covered to launch a freelance business, initially positioning me for associate work but also in encouraging me to have confidence and faith that I have what it takes.

Whether it is practical support and know-how, the need for resources and network or just some encouragement to crack on, I couldn’t recommend Sharon and The Trainers Training Company enough.  Thanks Sharon, here’s to an ongoing and happy association.

Dave Freeman

Sharon and I spent a few sessions working on ideas, plans and implementing strategies for my business. She is someone that I trust implicitly, always ensuring she has my best intentions at the heart of every conversation.Sharon really excelled in pushing me towards challenging myself and who the best people are to work with. Great ways of re-approaching social media, business ideas, marketing and future opportunities.

A real genuine lady who is expert in her field I would thoroughly recommend Sharon’s services even if you have been freelance for years.

Sally Smith

Now that my business is growing I needed specialist help to move a level up, specifically to keep on top of marketing, introduce systems, tools and outsource. Sharon worked with me on a 90 day plan to achieve this. She quickly detected which actions would help me most, kept me accountable, and managed to swiftly see any mindset issues and ironed them out. Her support has been invaluable and has led to real tangible results in sales. So much so that I booked a subsequent 90 days to ensure my new habits and systems were embedded. Sharon is very knowledgeable and down-to-earth. I would wholeheartedly recommend her as a Business Coach to anyone setting up or professionalising their training business. She is easy to work with, always positive and focused on action that works for you in your training business.

Inge Woudstra-Van Grondelle

I’ve been in contact with Sharon Gaskin through a number of social platforms over a number of years and I’ve attended a number of her courses. As a trainer I can really recommend all these courses. She is a trainer so she understands  the concerns of freelance trainers.

She is warm, kind and delivers superb value for money. It’s really clear she loves what she does and she loves trainers … I am really looking forward to continue working with her over the next number of years and she will be a key part of building my freelance business. She offers clear practical advice that is eminently easy to implement! Thank you, Sharon.

Anne Walsh

I found my time with Sharon extremely helpful. In all the confusion of setting up a new business at the time of a global pandemic, Sharon’s advice and guidance brought much need clarity and calmness. Sharon understands her clients and she uses her years of experience to bring tried and tested methods to your attention. Sharon was easy to work with and I found the whole experience a real pleasure. When business begins to pick up I will certainly be looking at joining her training community to continue my learning journey.

Stephen Brunt

This 90-day programme is ideal for you if:

Tick Mark You are not really sure how to get clients for your training business and you need advice for how to make it happen


Tick Mark  You are full of ideas, but struggle to take action and put them into practice – you procrastinate and get easily side-tracked

Tick Mark You are indecisive, drifting from thing to thing and worrying all the while about the consequences


Tick Mark You work best through talking things through and having someone else to bounce ideas off of


Tick Mark You feel overwhelmed and you’re not sure what to focus on first to get the best results


How it works

Virtual meetings

Each session is conducted via Zoom, so you don’t have to travel anywhere


6 sessions

EVERY week for 3 months you will have a session with me on Zoom. Week 1 is a 60 minute session, Week 2 is a 30 minute session and so on.


Action Planning

We will agree your action plan at the end of every session. This is really important for both accountability and momentum.

Continued contact

In between sessions you can email or message me as much as you like for any help you need.


Weekly update

I’ll also ask you to send me a weekly update on your progress – more accountability and momentum!

What Trainers Say About Business Coaching With Sharon:

One of the best business decisions I’ve made this year was to invest in Sharon’s 121 Coaching programme. Sharon’s wealth of experience in all aspects of owning and running a successful development business is obvious as soon as you connect with The Trainers Training Company. Working one to one with Sharon you quickly get to the heart of your own business issues, where your focus should be and how to get there.

I was seeking a coach who would be supportive, honest and challenging as necessary and that’s just what Sharon delivered. Our sessions were well-structured, energising and great fun! Sharon is a very skilled facilitator, able to create a trusting environment where new ideas can be explored safely.. From working with Sharon I have gained clients in a new market, redefined my product offering and my own pricing model. I would strongly recommend Sharon as a coach – her generosity with her experience and advice is invaluable. Thank you, Sharon.

Jennifer Devine

Sharon provides excellent resources and training for independent freelance trainers. Her workshops and events are thought provoking, really helpful and good value.

She is also an excellent Coach, working with her clients to get the best out of them and is encouraging and supportive. She has a wealth of knowledge about the world of independent trainers, and is full of sound ideas and advice

Sue Parsons

I have worked with Sharon as my Coach in order for her to support me in building my training and coaching business.

She has an empathetic manner which is gentle yet tough. She listened, explored issues with me, encouraged me to set goals and held me accountable for moving forward.

During the time of the Coaching I found the process to be extremely motivating and supportive and it helped me to work though difficult issues. I would not hesitate to recommend Sharon as a Business Coach. 

Barbara Wilson

Pop Yourself Into My Calendar For a Discovery Call

Join me in a Discovery Call so I can find out more about you, what you want to achieve in your business right now

and whether I am the best person to help you. It’s also a good opportunity to find out more about how the Coaching Programme works. 

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