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How to Launch a Training Business in 30 Days

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ARE YOU READY TO LAUNCH A SUCCESSFUL TRAINING BUSINESS?

Imagine launching your business knowing from the get-go exactly how you’re going to find clients, who those clients are, how to package (and charge for) your services, and how to create a stable cashflow so you don’t have to ride the feast and famine rollercoaster. 

And how amazing would it be to get this knowledge in just 30 days?!

YOU’RE DREAMING OF STRIKING OUT ON YOUR OWN AS A FREELANCE TRAINER, BUT THERE’S SO MUCH TO THINK ABOUT AND YOU’RE WORRIED THAT…

YOU WON’T BE ABLE TO PAY THE BILLS

This can be a real possibility for freelance trainers. It happened to me before I understood the numbers to manage my cashflow and charge my worth.

YOU WON’T BE ABLE TO FIND NEW CLIENTS

If you’re trying to reach everyone, it can be hard to appeal to anyone. Getting the branding and marketing fundamentals in place can make the difference between sink or swim.

YOU’LL HAVE TO GO BACK TO THE 9-5 GRIND

What if you put your heart and soul into making your name as a freelance trainer (and having a better work-life balance), only to have to return to the corporate world and the 9-5?

THIS IS WHY YOU NEED TO GET ALL YOUR DUCKS IN A ROW AND START YOUR TRAINING BUSINESS WITH A SOLID FOUNDATION AND CLEAR BUSINESS MODEL

Becoming a freelance trainer was the greatest decision I ever made – here’s why:

A BETTER WORK-LIFE BALANCE

I started my business so my work life could resolve around my family and not the other way round. I got to choose my hours, especially during school holidays. My children might be grown now but I still have a great work-life balance.

CHOOSING MY WORK & CLIENTS

In the corporate world, I often had to work with tricky clients. It was draining! As a freelance trainer, I’m able to pick up I work with, when and how. I provide training that lights me up inside and I have amazing clients. It can be the same for you too.

MORE CONTROL OVER MY GOALS

If I have a great idea, there’s no one stopping me from achieving it. I’ve learned how to get super focused on my goals and have created a business model that supports my dreams. Now I get to share how I’ve done this with you 😊

NO DAILY COMMUTE

I was working from home long before the pandemic made it a thing. By ditching the daily commute, I saved hours of my precious time (plus a lot of money). That was time and money I could invest in growing my business or treating us as a family.

VARIETY & SATISFACTION

When you’re a freelance trainer, no two days are the same. I love that opportunity for variety, even though I make sure it’s underpinned by a very stable foundation. There’s an incredible sense of satisfaction too in seeing your personal achievements and thinking, “I did that!”

FREEDOM & INDEPENDENCE

I get to choose when and where I work (and how I structure my business). Want to take a month off each summer? That’s my decision. Time for a holiday? Yes, please! Need a change of scenery? I just grab my laptop and go.

CURIOUS TO KNOW HOW I’VE ACHIEVED THESE THINGS? LET ME TELL YOU….

LAUNCHING AND THEN RUNNING A SUCCESSFUL TRAINING BUSINESS NEEDS A:

You can find these things out on your own as I did – it’s possible but a steep learning curve – or you can learn from my years of experience and start out with all the foundations for a successful training business in place.

ALLOW ME TO INTRODUCE YOU TO…

HOW TO LAUNCH A TRAINING BUSINESS IN 30 DAYS

THIS PRACTICAL PROGRAMME COMES IN A CONVENIENT EBOOK/WORKBOOK FORMAT, TAKING YOU THROUGH 30 SIMPLE STEPS TO LAUNCH A PROFITABLE TRAINING BUSINESS

Complete one exercise a day and be ready to launch your training business by this time next month. Or you can take things at a slower or faster pace. 

It’s up to you, as long as you take action!

"Sharon is an outstanding freelance trainer coach. She asks great thought-provoking questions and has a wealth of experience and expertise. Her book, How to launch a training business in 30 days, is well worth the investment. I strongly recommend it.

Indeed, this book is outstanding. It both challenged and validated my thinking.
In one sense I wish I had read it when I was first starting out…but having seen and felt many of
the experiences of a new business setting up, it has given me the permission to pause and
recognise and celebrate my success and has challenged me with questions around what I want to
and need to do next and what am I prepared to do. Simply, thank you."
Mike Mair
Mair Development Lid.

HERE’S EVERYTHING YOU GET WHEN YOU BUY YOUR COPY OF

HOW TO LAUNCH A TRAINING BUSINESS IN 30 DAYS

A 30-DAY CURRICULUM

Move through 30 short, actionable lessons designed to build the foundations for a successful, profitable and long-lasting training business.

PRINTABLE WORKSHEETS

Complete each lesson at your own pace using the worksheets to plan every aspect of your business. Refer back to them at any time or print them out to update your plans.

PROVEN ACTION STEPS

Follow the action steps at the end of each lesson. This will help you to cement your goals and launch your business with confidence.

WHAT THE EBOOK COVERS

All lessons come with actionable steps and worksheets.

DAYS 1-4

Understand the big picture
Name your goals
Manage your cash flow
Fund your business

DAYS 5-8

Your ideal clients
Client profiling
Market research
Your clients’ wants

DAYS 9-16

Your business model
Finding associate work
Researching companies
Responding to ads
Referrals
Multiple revenue streams & productising your business
Training proposals
What to charge

DAYS 17-21

Your brand
Key marketing messages
Business name
Marketing plan
Choosing the best marketing methods

DAYS 22-26

Networking
Building your online presence
Your website
Forums and communities
Social media networking

DAYS 27-30

Building your team
Setting up your office
Your processes
Putting it all together

YOUR TRAINING BUSINESS COULD BE READY TO LAUNCH IN JUST ONE MONTH FROM TODAY – ARE YOU READY TO MAKE THAT LAUNCH AS STRESS-FREE AS POSSIBLE (PLUS HAVE A BUSINESS THAT RUNS SMOOTHLY FOR YEARS)?

GET INSTANT ACCESS FOR JUST £9.99

IF YOU’RE STILL ON THE FENCE ABOUT WHETHER YOU NEED THIS EBOOK, HOW TO LAUNCH A TRAINING BUSINESS IN 30 DAYS IS FOR YOU IF YOU:

In case we haven’t met…

I’m Sharon and I run The Trainers Training Company. After a corporate training career, I became a freelance trainer in 2001, specialising at the time in management development for the financial services sector.

I went through many highs and lows as a freelancer, making mistakes sometimes and learning more than I ever imagined possible. 

In 2009, I launched The Trainers Training Company and Trainer Talk community to help freelance trainers get to grips with things like finding clients, marketing, money management, branding, pitching and much more. I wanted to share my experience and make sure freelancers like you never had to go it alone.

The “How to launch a training business in 30 days” packs some of my most valuable knowledge into a self-study programme at a price that makes it accessible to as many people as possible. It includes everything I wish I’d known when I was starting out.

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