Blog
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The Latest Posts
The six forms of social proof (plus 19 ways to use them in your training business)
Buying from someone new always carries an element of risk. Will the purchase deliver on its promise? Will it be worth the money or money down the drain? Your potential clients are likely to have these concerns. For most people, this is a natural part of the buying...
Don’t let FOMO drive you to TikTok if it’s not where your clients are
“Should I be using TikTok for my business?” This question comes up a lot at the moment in various business groups and communities and it’s certainly something I’ve been asked by trainers. I think people have genuine FOMO (“Fear of missing out” if you missed out on...
How to use explainer videos to sell a course
Do you use explainer videos to help promote your courses or training? If not, today’s blog is for you and why now might be the time to start. What are explainer videos? As the name suggests, explainer videos are short videos that explain a product or service. They can...
Blog Categories
Client Relationships
(blogs about finding, pitching to, working with and firing clients)
Productivity and Mindset
(blogs about being productive, mindset and goal setting)
Business Planning
(blogs about setting up and growing a training business)
Branding and Marketing
(blogs about branding and marketing)
Social Media and Blogging
(blogs about social media, blogging and content creation)
Fees and Finances
(blogs about business finances, setting fees and fee models)
Expertise, Authority, Trust
(blogs about building up your professional reputation)
Networking and Support
(blogs about networking and collaboration)
Coaching and Mentoring
(blogs about working with or being a coach or mentor)
Personal and Professional Development
(blogs about personal and professional development)
