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17 tasks to outsource to a Virtual Assistant

When you’re a freelance trainer, you have to wear a lot of hats. Trainer, marketer, administrator, salesperson, accountant – you may find yourself stepping into every role. But the question is, how many of these roles are actually a good fit for your skills? Often,...

Eight essentials for your training business website

Creating a successful website for your training business – whether you do it yourself or bring a web developer on board – can be a challenging task. How should it be structured? What information should you include? What attracts visitors and turns website hits into...

Eight essentials for your training business website

Creating a successful website for your training business – whether you do it yourself or bring a web developer on board – can be a challenging task. How should it be structured? What information should you include? What attracts visitors and turns website hits into...

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How to stop a bad client from running your business

I hate to say it but, at some point, most businesses find themselves working with a ‘bad’ client. The good news is that the longer you’re in business, the better you’ll probably get at spotting them and NOT working with them. If you've had one in the past or, worse...

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What common thing can you do uncommonly well?

Business giants Henry J Heinz and John D Rockefeller both famously said that the secret of success is doing common things uncommonly well. What could this be for your business? What is the common thing that you know you can do uncommonly well? Being able to identify...

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How to set boundaries with your clients for a happier life

Do you ever find yourself answering the phone to a client late in the evening or while you’re trying to relax at the weekend? Has the scope ever shifted on training but you’ve only been paid for the original brief? Perhaps you have a client who always pays late or...

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Why done is better than perfect

Do you ever feel like you’re holding back on some of the things you’d like to do in your training business because you’re scared of making mistakes? So often, business owners put off launching a new product, service, strategy or campaign because they want it to be...

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How to identify your ideal client

If I asked you who your ideal client is, would be you able to describe them? Perhaps you’d tell me, “It’s EVERYONE”, “ANYONE!” or “I don’t know”. In which case, you NEED to read this blog. When you’re marketing a business of any kind, it makes sense to assume that you...

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How to use video marketing when you’re camera shy

As trainers, we’re arguably better than most at speaking to an audience, which means that – in theory – live video marketing should be a breeze. Of course, everyone has times when they’re camera shy or it could be that you just want to shake your video marketing up a...

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How to avoid these seven cash flow killers

Freelance trainers, like many other businesses, often find that one of the biggest barriers to a happy freelance life is an unpredictable cash flow. There’s nothing worse than worrying about how you’re going to pay the bills or chasing overdue invoices. If this...

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So what?! The secret of marketing copy that sells

Many small businesses that don’t have the support of a dedicated marketing team struggle to create effective marketing copy. In my experience, copy that doesn’t resonate usually falls into one or more of the categories below: It’s too generic, talking to anyone and...

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10 tips for a successful live video marketing strategy

Did you know that, on Facebook, people spend three times longer watching live videos than they do pre-recorded footage? If you’re not using live video as a marketing tool yet, you probably should be. Videos are potentially the most powerful tools we have in our...

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How to be authentic in your business and why it matters

These days, being authentic in your business is more important than ever. People want to know that they’re putting their money into safe hands and, in the case of trainers, that we’ll share knowledge that’s current, relevant and will make a positive difference. Just a...

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5 more actionable tips to grow your training blog

In last week’s blog, I talked about how blogging is a fantastic tool for building your reputation and authority as a trainer while sending out positive signals to Google about the relevance of your content. I know blogging is an important topic for many freelance...

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6 tips to grow your training blog

Although, as a freelance trainer, you may bring in business via recommendations and referrals, it’s still important to have a strong online presence. Your training blog can help with this. Blogs are a great avenue to publish fresh content that appeals to your target...

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5 reasons every trainer should join a mentoring group

Having a business coach or mentor can make a hugely positive difference to anyone in the business world but one-to-one support isn’t the only option. In my professional and personal experience, being part of a mentoring group can have massive advantages for trainers....

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Personal development for trainers: how to make time

Personal development is a lifelong process of developing new and existing skills so that you’re able to direct your career – and life – in the way that you want. As a trainer, you’re probably more aware of the benefits of personal development than most but it can...

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10 daily habits that will boost your business

A few weeks ago, I blogged about seven bad habits that you need to break for a successful freelance life but what about good habits that could make life easier? Here are my top ten daily business boosting habits – follow them and you should see your productivity soar....

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How to break up with a client

When you work for yourself, you put a lot of time and energy into finding and keeping clients. Freelancers often feel – wrongly - that they should take whatever work comes their way and that clients choose them, not the other way round. As for breaking up with a...

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How to collaborate when you work alone

One of the best bits of being a freelance trainer is working independently but there are times when it can be one of the worst bits too. In my experience, most trainers are ‘people’ people – they love the interaction, bouncing ideas around, learning, sharing and...

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How to get what you want from freelance negotiations

As a freelance trainer, the day will come sooner or later when you have to negotiate either your rate or the scope of your training provision. You might find the prospect downright terrifying but it doesn’t have to be. I’ve put together some of my tried and tested...

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20 Top Trainers Share Their Best Marketing Tips

  Ever wondered how successful freelance trainers market their business? In this post, I share marketing tips from the best freelance trainers. Which ones will you try? 1. Alex Hewlett Differentiate between 'No never' and 'No, not yet'. Follow up the 'Not yet'...

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