Latest Post
How to avoid these seven cash flow killers
Freelance trainers, like many other businesses, often find that one of the biggest barriers to a happy freelance life is an unpredictable cash flow. There’s nothing worse than worrying about how you’re going to pay the bills or chasing overdue invoices. If this...
read more
So what?! The secret of marketing copy that sells
Many small businesses that don’t have the support of a dedicated marketing team struggle to create effective marketing copy. In my experience, copy that doesn’t resonate usually falls into one or more of the categories below: It’s too generic, talking to anyone and...
read more
How to ask clients for testimonials and have them say ‘yes’
In last week’s blog, we looked at the many benefits of using testimonials to market your training business. Of course, knowing that testimonials are a fantastic marketing tool doesn’t mean that you’ll automatically feel comfortable about asking your clients to leave a...
read more
Why it’s time to start using testimonials in your marketing
Do you use testimonials on your website and on other forms of marketing? Do you have a system for collecting or requesting feedback? Do you encourage clients to leave Google, Facebook or Yell reviews? If you’re not using testimonials, reviews and case studies in your...
read more
10 tips for a successful live video marketing strategy
Did you know that, on Facebook, people spend three times longer watching live videos than they do pre-recorded footage? If you’re not using live video as a marketing tool yet, you probably should be. Videos are potentially the most powerful tools we have in our...
read more
How to use #hashtags to grow your presence on social media (Part Two)
In Part One of my guide – How to use #hashtags to grow your presence on social media – we took a quick tour of how hashtags are used on the different platforms. Now, in Part Two, I want to give you a breakdown of some of the most important hashtag dos and don’ts as...
read more
How to use #hashtags to grow your presence on social media (Part One)
Most of us are familiar with seeing hashtags on social media but you may have questions about how to best use them on each platform. I’ve put together a handy two-part guide to help you get to grips with hashtag best practice. In Part One, I’ll be looking at hashtags...
read more
How to be authentic in your business and why it matters
These days, being authentic in your business is more important than ever. People want to know that they’re putting their money into safe hands and, in the case of trainers, that we’ll share knowledge that’s current, relevant and will make a positive difference. Just a...
read more
5 more actionable tips to grow your training blog
In last week’s blog, I talked about how blogging is a fantastic tool for building your reputation and authority as a trainer while sending out positive signals to Google about the relevance of your content. I know blogging is an important topic for many freelance...
read more
6 tips to grow your training blog
Although, as a freelance trainer, you may bring in business via recommendations and referrals, it’s still important to have a strong online presence. Your training blog can help with this. Blogs are a great avenue to publish fresh content that appeals to your target...
read more
5 reasons every trainer should join a mentoring group
Having a business coach or mentor can make a hugely positive difference to anyone in the business world but one-to-one support isn’t the only option. In my professional and personal experience, being part of a mentoring group can have massive advantages for trainers....
read more
Personal development for trainers: how to make time
Personal development is a lifelong process of developing new and existing skills so that you’re able to direct your career – and life – in the way that you want. As a trainer, you’re probably more aware of the benefits of personal development than most but it can...
read more
10 daily habits that will boost your business
A few weeks ago, I blogged about seven bad habits that you need to break for a successful freelance life but what about good habits that could make life easier? Here are my top ten daily business boosting habits – follow them and you should see your productivity soar....
read more
How to break up with a client
When you work for yourself, you put a lot of time and energy into finding and keeping clients. Freelancers often feel – wrongly - that they should take whatever work comes their way and that clients choose them, not the other way round. As for breaking up with a...
read more
How to collaborate when you work alone
One of the best bits of being a freelance trainer is working independently but there are times when it can be one of the worst bits too. In my experience, most trainers are ‘people’ people – they love the interaction, bouncing ideas around, learning, sharing and...
read more
Seven habits you need to break for a successful freelance life
To have a successful freelance life, you might feel like you need to put in more hours, take on more projects and get yourself ‘out there’ as much as possible. But there are some habits - even those built on good intentions - that could actually be holding you back....
read more
How to get what you want from freelance negotiations
As a freelance trainer, the day will come sooner or later when you have to negotiate either your rate or the scope of your training provision. You might find the prospect downright terrifying but it doesn’t have to be. I’ve put together some of my tried and tested...
read more
How to connect with influencers to promote your training business
What’s the saying? It’s not what you know but who you know. This is definitely a sentiment that’s driving marketing approaches at the moment – influencer marketing is big news. Why are influencers so important? An influencer is someone who has an established and loyal...
read more
20 Top Trainers Share Their Best Marketing Tips
Ever wondered how successful freelance trainers market their business? In this post, I share marketing tips from the best freelance trainers. Which ones will you try? 1. Alex Hewlett Differentiate between 'No never' and 'No, not yet'. Follow up the 'Not yet'...
read more
Freelance Trainers: Here’s Your Perfect Blog Post Outline
Creating the perfect blog post, one that will help grow your freelance trainer business, doesn't start when you start typing the content! The perfect blog post is planned, strategically, before your fingers hit the keyboard! This infographic outlines what you need to...
read more
7 proven marketing tips for busy freelance trainers
When we’re rushed off our feet, one of the first things that can drop off the radar is our marketing. But, no matter how busy you are, marketing matters, especially if you’re a freelancer and you want to get off the feast and famine rollercoaster. Here are seven...
read moreAbout Sharon
