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How to avoid these seven cash flow killers

How to avoid these seven cash flow killers

Freelance trainers, like many other businesses, often find that one of the biggest barriers to a happy freelance life is an unpredictable cash flow. There’s nothing worse than worrying about how you’re going to pay the bills or chasing overdue invoices. If this...

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So what?! The secret of marketing copy that sells

Many small businesses that don’t have the support of a dedicated marketing team struggle to create effective marketing copy. In my experience, copy that doesn’t resonate usually falls into one or more of the categories below: It’s too generic, talking to anyone and...

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10 tips for a successful live video marketing strategy

Did you know that, on Facebook, people spend three times longer watching live videos than they do pre-recorded footage? If you’re not using live video as a marketing tool yet, you probably should be. Videos are potentially the most powerful tools we have in our...

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How to be authentic in your business and why it matters

These days, being authentic in your business is more important than ever. People want to know that they’re putting their money into safe hands and, in the case of trainers, that we’ll share knowledge that’s current, relevant and will make a positive difference. Just a...

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5 more actionable tips to grow your training blog

In last week’s blog, I talked about how blogging is a fantastic tool for building your reputation and authority as a trainer while sending out positive signals to Google about the relevance of your content. I know blogging is an important topic for many freelance...

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6 tips to grow your training blog

Although, as a freelance trainer, you may bring in business via recommendations and referrals, it’s still important to have a strong online presence. Your training blog can help with this. Blogs are a great avenue to publish fresh content that appeals to your target...

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5 reasons every trainer should join a mentoring group

Having a business coach or mentor can make a hugely positive difference to anyone in the business world but one-to-one support isn’t the only option. In my professional and personal experience, being part of a mentoring group can have massive advantages for trainers....

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Personal development for trainers: how to make time

Personal development is a lifelong process of developing new and existing skills so that you’re able to direct your career – and life – in the way that you want. As a trainer, you’re probably more aware of the benefits of personal development than most but it can...

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10 daily habits that will boost your business

A few weeks ago, I blogged about seven bad habits that you need to break for a successful freelance life but what about good habits that could make life easier? Here are my top ten daily business boosting habits – follow them and you should see your productivity soar....

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How to break up with a client

When you work for yourself, you put a lot of time and energy into finding and keeping clients. Freelancers often feel – wrongly - that they should take whatever work comes their way and that clients choose them, not the other way round. As for breaking up with a...

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How to collaborate when you work alone

One of the best bits of being a freelance trainer is working independently but there are times when it can be one of the worst bits too. In my experience, most trainers are ‘people’ people – they love the interaction, bouncing ideas around, learning, sharing and...

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How to get what you want from freelance negotiations

As a freelance trainer, the day will come sooner or later when you have to negotiate either your rate or the scope of your training provision. You might find the prospect downright terrifying but it doesn’t have to be. I’ve put together some of my tried and tested...

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20 Top Trainers Share Their Best Marketing Tips

  Ever wondered how successful freelance trainers market their business? In this post, I share marketing tips from the best freelance trainers. Which ones will you try? 1. Alex Hewlett Differentiate between 'No never' and 'No, not yet'. Follow up the 'Not yet'...

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7 proven marketing tips for busy freelance trainers

When we’re rushed off our feet, one of the first things that can drop off the radar is our marketing. But, no matter how busy you are, marketing matters, especially if you’re a freelancer and you want to get off the feast and famine rollercoaster. Here are seven...

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