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How to create lasting client relationships
In any business, one of the big challenges but most fulfilling – and profitable - outcomes is creating lasting client relationships. It’s so much easier to sell products and services to clients who already know and trust you. And not only will they make repeat...
Publishing LinkedIn articles: The beginner’s guide
Looking for ways to grow your visibility as a trainer and build your expert reputation? One option that can deliver great results in this area is publishing LinkedIn articles. To help you, I’ve put together a beginner’s guide. Why publish articles on LinkedIn?...
Five things that make your training brand look amateur (and how to go pro)
Your training brand is about the identity you put out to the world as a trainer. Get yours right and your brand should resonate with your target clients and bring more business through the door. Get things wrong and you are in danger of diluting your brand and turning...
Publishing LinkedIn articles: The beginner’s guide
Looking for ways to grow your visibility as a trainer and build your expert reputation? One option that can deliver great results in this area is publishing LinkedIn articles. To help you, I’ve put together a beginner’s guide. Why publish articles on LinkedIn?...
read more Five things that make your training brand look amateur (and how to go pro)
Your training brand is about the identity you put out to the world as a trainer. Get yours right and your brand should resonate with your target clients and bring more business through the door. Get things wrong and you are in danger of diluting your brand and turning...
read more
Why you should create a ‘Success folder’ of positive feedback
The life of a freelance trainer is often full of highs and lows, as it is for anyone who’s self-employed. For all the good times, you may have times when you feel like you’ve lost your mojo or you don’t quite know what you’re doing (that pesky imposter syndrome has a...
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17 tasks to outsource to a Virtual Assistant
When you’re a freelance trainer, you have to wear a lot of hats. Trainer, marketer, administrator, salesperson, accountant – you may find yourself stepping into every role. But the question is, how many of these roles are actually a good fit for your skills? Often,...
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Seven MORE training business website essentials to boost enquiries and bookings
In last week’s blog, I covered eight essential features of training websites that attract more traffic, enquiries and, above all, bookings. Your website is such a powerful tool for boosting your reputation and authority as well as your marketing that I wanted to...
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Eight essentials for your training business website
Creating a successful website for your training business – whether you do it yourself or bring a web developer on board – can be a challenging task. How should it be structured? What information should you include? What attracts visitors and turns website hits into...
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How to stop a bad client from ruining your business
I hate to say it but, at some point, most businesses find themselves working with a ‘bad’ client. The good news is that the longer you’re in business, the better you’ll probably get at spotting them and NOT working with them. If you've had one in the past or, worse...
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What common thing can you do uncommonly well?
Business giants Henry J Heinz and John D Rockefeller both famously said that the secret of success is doing common things uncommonly well. What could this be for your business? What is the common thing that you know you can do uncommonly well? Being able to identify...
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How to set boundaries with your clients for a happier life
Do you ever find yourself answering the phone to a client late in the evening or while you’re trying to relax at the weekend? Has the scope ever shifted on training but you’ve only been paid for the original brief? Perhaps you have a client who always pays late or...
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Why done is better than perfect
Do you ever feel like you’re holding back on some of the things you’d like to do in your training business because you’re scared of making mistakes? So often, business owners put off launching a new product, service, strategy or campaign because they want it to be...
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How to gather useful data about your training business (and what to do with it) – Part Two
In last week’s blog, we began looking at some of the data that you can collect about your business and how you can use it rather than letting it gather virtual dust. Today, in Part Two, I’ll be walking you through some of the valuable insights available through Google...
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How to gather useful data about your training business (and what to do with it) – Part One
Do you collect meaningful information about your training business, your contracts and clients? Or do you sometimes feel like you’re shooting in the dark when it comes to marketing or pitching for new clients? Perhaps you have a collection of data – metrics from...
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How to identify your ideal client
If I asked you who your ideal client is, would be you able to describe them? Perhaps you’d tell me, “It’s EVERYONE”, “ANYONE!” or “I don’t know”. In which case, you NEED to read this blog. When you’re marketing a business of any kind, it makes sense to assume that you...
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Five ways to use online groups to grow your training business
If you use social media, which most of us do these days, the chances are that you’re a member of at least one online group, whether on Facebook, LinkedIn, Mighty Networks or another platform. Some groups are active and welcoming, while others are prone to friction or,...
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How to use video marketing when you’re camera shy
As trainers, we’re arguably better than most at speaking to an audience, which means that – in theory – live video marketing should be a breeze. Of course, everyone has times when they’re camera shy or it could be that you just want to shake your video marketing up a...
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How to avoid these seven cash flow killers
Freelance trainers, like many other businesses, often find that one of the biggest barriers to a happy freelance life is an unpredictable cash flow. There’s nothing worse than worrying about how you’re going to pay the bills or chasing overdue invoices. If this...
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So what?! The secret of marketing copy that sells
Many small businesses that don’t have the support of a dedicated marketing team struggle to create effective marketing copy. In my experience, copy that doesn’t resonate usually falls into one or more of the categories below: It’s too generic, talking to anyone and...
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How to ask clients for testimonials and have them say ‘yes’
In last week’s blog, we looked at the many benefits of using testimonials to market your training business. Of course, knowing that testimonials are a fantastic marketing tool doesn’t mean that you’ll automatically feel comfortable about asking your clients to leave a...
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Why it’s time to start using testimonials in your marketing
Do you use testimonials on your website and on other forms of marketing? Do you have a system for collecting or requesting feedback? Do you encourage clients to leave Google, Facebook or Yell reviews? If you’re not using testimonials, reviews and case studies in your...
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10 tips for a successful live video marketing strategy
Did you know that, on Facebook, people spend three times longer watching live videos than they do pre-recorded footage? If you’re not using live video as a marketing tool yet, you probably should be. Videos are potentially the most powerful tools we have in our...
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How to use #hashtags to grow your presence on social media (Part Two)
In Part One of my guide – How to use #hashtags to grow your presence on social media – we took a quick tour of how hashtags are used on different platforms. Now, in Part Two, I want to give you a breakdown of some of the most important hashtag dos and don’ts as well...
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How to use #hashtags to grow your presence on social media (Part One)
Most of us are familiar with seeing hashtags on social media but you may have questions about how to best use them on each platform. I’ve put together a handy two-part guide to help you get to grips with hashtag best practice. In Part One, I’ll be looking at hashtags...
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How to be authentic in your business and why it matters
These days, being authentic in your business is more important than ever. People want to know that they’re putting their money into safe hands and, in the case of trainers, that we’ll share knowledge that’s current, relevant and will make a positive difference. Just a...
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5 more actionable tips to grow your training blog
In last week’s blog, I talked about how blogging is a fantastic tool for building your reputation and authority as a trainer while sending out positive signals to Google about the relevance of your content. I know blogging is an important topic for many freelance...
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6 tips to grow your training blog
Although, as a freelance trainer, you may bring in business via recommendations and referrals, it’s still important to have a strong online presence. Your training blog can help with this. Blogs are a great avenue to publish fresh content that appeals to your target...
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5 reasons every trainer should join a mentoring group
Having a business coach or mentor can make a hugely positive difference to anyone in the business world but one-to-one support isn’t the only option. In my professional and personal experience, being part of a mentoring group can have massive advantages for trainers....
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Personal development for trainers: how to make time
Personal development is a lifelong process of developing new and existing skills so that you’re able to direct your career – and life – in the way that you want. As a trainer, you’re probably more aware of the benefits of personal development than most but it can...
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10 daily habits that will boost your business
A few weeks ago, I blogged about seven bad habits that you need to break for a successful freelance life but what about good habits that could make life easier? Here are my top ten daily business boosting habits – follow them and you should see your productivity soar....
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How to break up with a client
When you work for yourself, you put a lot of time and energy into finding and keeping clients. Freelancers often feel – wrongly - that they should take whatever work comes their way and that clients choose them, not the other way round. As for breaking up with a...
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How to collaborate when you work alone
One of the best bits of being a freelance trainer is working independently but there are times when it can be one of the worst bits too. In my experience, most trainers are ‘people’ people – they love the interaction, bouncing ideas around, learning, sharing and...
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