Finally stop worrying about what to charge for your training services
Break down your pricing blocks to become a successful freelance trainer
- Are you locked in a pricing battle over your training services but the battle is with yourself?
- Do you yo-yo between undercharging and knowing that you’re undermining your credibility and wanting to charge more but being scared sick it will chase potential customers away?
- It’s exhausting, isn’t it? Surely, running a training business shouldn’t be this hard?
No, you’re right, it shouldn’t! Panic-free pricing is possible and this FREE ebook will tell you how.
Download Your Free Pricing Guide Now!
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Get Crystal Clear About How To Price Your Training Services
and start making the money you deserve in your business
(Learn the real system I’ve used to grow The Trainers Training Company)
Is this you?
- You always gets great feedback from your training clients but you’re still struggling to make ends meet?
- You worry that money is tight for everyone at the moment so you feel you should keep your prices low in case you seem greedy?
- You’re not really sure what you need to earn to run a sustainable training business
- You know that pricing low can damage your credibility but you’re terrified you’ll never attract new clients if you price too high
- Money makes you feel uncomfortable, like your personal worth is tied into what you charge (if someone says no to your prices, it makes you feel like they’re saying you have no value)
If so, you're in the right place.
I’ve created this guide for you to take all of the stress and worry out of pricing your training services.
Just imagine how much headspace it would free up to know that your pricing is sorted!


Honestly, the answer to feeling good about your pricing is NOT:
- Playing small
- Undercharging
- Writing a quote and then halving it because you're scared the client doesn't have the budget
- Working more to earn more
- Burning out
The answer to nailing your pricing is surprisingly simple. It’s about knowing the numbers, identifying what you need to earn, what you want to earn and having a plan to hit your targets.
It’s also about taking the emotions out of pricing - what people can or can’t afford to pay isn’t a statement of your worth!
I can help you tackle this head-on too.
It isn’t your job to play small to accommodate people shopping on price. Your job is to share your amazing knowledge and you’ll be more able to do that if you’re not stressed about paying your bills.
What you will get in this guide
- Worksheets to help you track all of your income and outgoings – you’ll have the full picture about what you need to earn and which services are the most profitable
- Insights into the factors that affect training prices (and what they mean for you)
- How to calculate your ideal hourly rate as a starting point (Pssst, you don’t need to share this number with your clients!)
- How to approach per project pricing so that you can quote knowing that you’ll be paid a fair rate for your services and your clients are getting amazing value
- Step-by-step advice about how to price a training session (based on my years of experience)