As trainers, we’re arguably better than most at speaking to an audience, which means that – in theory – live video marketing should be a breeze.
Of course, everyone has times when they’re camera shy or it could be that you just want to shake your video marketing up a bit.
In which case, this week’s blog is for you.
If you’re just not feeling inspired to appear on camera right now, there are other video marketing options that should still wow your audience.
Here are just a few ideas:
- Create a Facebook Slideshow
Facebook’s Slideshow feature enables you to create a video ad using three to seven still images. Each slideshow can last for between five to 15 seconds – it’s your choice.
The aim of Facebook’s Slideshows is to bring video to people on basic devices or with poor connectivity as a 15-second slideshow can be up to five times smaller in file size than a video of the same length.
With a slideshow, you can still tell your story and communicate your brand without needing to produce a video. The result is eye-catching and dynamic.
- Tell a Facebook Story
Facebook Stories is essentially another type of news feed on Facebook that lets you share visual information, such as a mix of annotated or illustrated images and short videos, instead of written information.
Each Facebook Story is only viewable for 24 hours so it’s a brilliant tool for posting exclusive, time-limited content. You can tell your audience about something special you’re doing that day, share a message, respond to the news, or whatever feels right at the moment.
- Post an Instagram Story
Instagram Stories are similar to Facebook Stories in many ways and a hugely popular feature of the platform.
Again, you can tell your story in a mix of photos, gifs, videos, questions, fun fonts and filters – it’s up to you how you mix things up. Your story will stay visible for 24 hours.
- Get creative on Vimeo
Vimeo is a video sharing platform that is seen by many to be more ‘artsy’ and distinctive than YouTube. Many of the videos on the platform are admired for their creativity.
Where Vimeo stands out is that there are a number of apps available to help you add effects to your videos, including slideshows and collage videos. I found this list of free Vimeo editing apps for the iPhone here and a mix of iOS and Android apps here.
- Create a SlideShare
LinkedIn’s SlideShare lets you upload your presentations, infographics, slides and pictures into engaging, easily shareable slideshows. This is a great way to repurpose content you already have in a visually inspiring way without using video.
- Do a screencast video
Another option is to use screencast software to capture your screen view and record an audio commentary to go with it. This is ideal for posting tutorials or adding commentary to a presentation or piece of training.
- Publish a whiteboard/explainer animation
Whiteboard animation videos – sometimes referred to as ‘explainer’ videos – can be a dynamic way to publish media that moves without getting in front of the camera.
It’s important to work out a compelling message to stand out from the crowd and you may need to practice to get the video right but there is some good free whiteboard animation software available to get you started. You could try Animaker, Powtoon or Renderforest.
How do you feel about using video marketing to promote your training business? Are you happy to get in front of the camera or more likely to use these alternatives? Also, I’d love to know if there are video tools and alternatives you recommend that I might have missed off the list above. Just leave your thoughts in the Comments.