In last week’s blog, I talked about how blogging is a fantastic tool for building your reputation and authority as a trainer while sending out positive signals to Google about the relevance of your content.
I know blogging is an important topic for many freelance trainers so I’ve put together five more of my best actionable tips to help you grow your training blog:
1. Guest blog
Reach out to people within your industry that you admire and who share a similar audience and ask them if you can write a guest blog for their website or if they would be interested in contributing a guest blog to your site.
2. Use branded visuals
Adding your web address to the bottom of an image or featuring your training business logo can be an effective way of showing people at a glance that you’ve created the content. Not only does this help when people are sharing your blog on social media but it also builds up associations with your brand – i.e. this is the trainer who knows about X, Y or Z.
3. Decide on your tone of voice
Your blog is the perfect place within your marketing to really play with and establish your tone of voice. Think about how you would speak to your audience if they were sitting in the room with you – that’s your best starting point.
I find it helpful to read my blogs out loud and see whether the words feel natural. If they don’t, it’s time for a redraft.
4. Reply to comments
If someone takes the time to comment on one of your blog articles, I’d always recommend taking a couple of minutes out of your day to reply to them. Although the original writer may not check back for a response, it will show other readers that you care about what your audience has to say.
5. Think about SEO
Search engine optimisation is a whole other topic in its own right but you can give your blog a leg-up in Google’s rankings by remembering to include the following:
- A simple, compelling title that accurately reflects what the article is about
- Try to have one focus keyword/phrase in mind that sums up the topic of the article
- Use your main focus keyword in your article heading, if possible, and make sure the heading has an H1 tag (this tells Google it’s the most important heading on the page)
- Give your article a meta title and meta description – these are the snippets of information that people will see in search engine results pages so try to make them into a call to action so people want to click through and read
- Break the copy up with sub-headings, bullet points and images to make the content easy to read on screen
- Make sure it makes sense to someone who is skim reading
- Give your images alt tags that tell people and search engines what the image is
- Include a call to action at the end of the article
- Link to sources for any facts you give
- Use internal links to related information on your own site
These are just a few hints and tips that can help you to boost your SEO efforts and, ultimately, grow your training blog.
Do you have a training blog? You’re welcome to pop a link in the Comments section below as I would love to find out more about what people in the training community are blogging about right now.