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Although, as a freelance trainer, you may bring in business via recommendations and referrals, it’s still important to have a strong online presence.

Your training blog can help with this.

Blogs are a great avenue to publish fresh content that appeals to your target audience. You can show your expertise in your training area and build up your reputation as someone who really knows your stuff. You can also use your blog to connect with other authorities in your field and to give content that your audience will find valuable.

As an added bonus, Google loves fresh content that people want to click through to, read and share with their networks. Blog well and it can boost your rankings.

In this week’s blog, I want to look at how you can grow the audience of your training blog.

1.      Write about the topics that get your audience talking

Your blog can’t and won’t appeal to everyone, which is fine. Who do you want to reach? I.e. who are your ideal training clients?

Write a list of topics that really matter to them and tie in with the training you offer.

The best approach is to think of several core, ‘big’ topics and then related sub-topics that you could also blog about moving forwards.

Here’s an example from my own blog. One of my ‘big’ topics is social media marketing for trainers and I could write a blog article that broadly discusses this topic but then write related blogs such as:

  • How to market your training business on Facebook
  • How to use Instagram to grow your training business
  • How to optimise your LinkedIn profile

… and so on.

As you can see, by having an overarching blog and then narrower topic-specific blogs around the same theme, there are more opportunities to have internal links between your content. This will give readers the option to read much deeper into topics that interest them, adding even more value.

2.      Refresh your training blog content

If you’ve been blogging for a while, your website probably has plenty of fantastic content that just needs updating to breathe new life into it.

It may be that, since writing an article, you’ve published new blogs that relate to that older topic. Adding links to the newer, relevant content is a helpful way to tie everything together and keep your articles evergreen.

3.      Add social sharing buttons to your blogs

A great tip is to make sure that all of your articles have social sharing buttons that let people share the content to their own networks with a single click.

Personally, I like the Monarch plugin for WordPress but there are plenty of other options. The key is to make it easy for people to share your content while it’s still at the top of the minds.

4.      Use snippets as shareable social media content

Having spent time creating client-focused content, you should try to get as much mileage out of it as possible.

Why spend hours generating new ideas for Tweets or social media visuals when you’ve already published words and images that you can use?

There are some excellent plugins that turn soundbites from blogs into Tweets that can be sent directly from the blog to Twitter by a reader.

You can also pull out the key points from your blogs and turn them into memes, Instagram images or Facebook statuses. Make sure any visuals are branded with your web address or logo so that, as the content is shared, people still know that your website is the point of origin.

5.      Send out a newsletter with links to your latest articles

If you send out a regular e-newsletter to your mailing list, make sure that you include previews of and links to your latest articles. This is a great way to send repeat traffic to your website.

If you publish your newsletter at regular intervals, your audience will come to know when to expect fresh content from you.

6.      Shout out to influencers

In my recent blog How to connect with influencers to promote your training business, we looked at the power influencer marketing has right now.

One effective way to reach influencers that you want to connect with is to give them a shout-out in one of your blogs. You can do this by linking to their content, quoting something they’ve said or thanking them for the information they’ve shared in front of your own community of followers.

Do you have a training blog? You’re welcome to pop a link in the Comments section below as I would love to find out more about what people in the training community are blogging about right now.

Click here for five more practical tips to grow your training blog.

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