It is incredibly common for experts in their field to branch out into freelance work and to become a specialist consultant or trainer. There are numerous benefits to this line of work and it can be incredibly rewarding, so it is no surprise that many are giving up their more traditional sales job and creating their own independent business. 

However, starting a sales training consulting business from scratch can be quite daunting and growing this into a successful and profitable training business can seem like an impossible task. If you’re interested in exploring freelance work for the first time and you’re looking for some advice regarding where to start when setting up your own sales training consulting business, below are the basics that all beginners should know. 

Identify your specialisation 

One of the first things you should do when starting a sales training consulting business is to define what your skills and strengths are so that you can choose your niche. Ultimately, no sales consultants are experts in absolutely everything, so ensure that you know what area you’re going to specialise in and which market you’re going to focus on helping. 

Your previous experience will play a huge role in this regard and of course, it is essential that you’re actually able to help those who you’re planning on providing consultancy services to. 

Establish your ideal client 

Knowing who your target audience is can be really helpful from the outset too, so take some time to think about who your prospective clients will be. Your specialisation will already narrow things down for you, but ensure that you know what type of client you’re going to be able to provide expert advice and training programmes to. 

Once you know who your target audience is, you can start to determine exactly how you’re able to help your future clients and how you can benefit them with your consultancy services. 

Decide what services you’re going to provide  

Of course, following on from this, you will need to create a list of services that you’re able to offer any prospective clients. Again, not all sales consultants offer a huge range of services and many will start small with a core range of services and then expand on these over time. Always ensure that your core services are things that your target audience actually needs though. 

You will also have to think about how much you’re going to charge for the services that you offer and whether you’re going to have individual prices or different packages available. 

Develop your brand identity 

Whenever you start a sales training consulting business, it goes without saying that you will need to have a business name. Whether this is going to be your own name or a different name, this is the first step to creating your own brand. Then, you should start to think about things like your brand values, your tone of voice and your colour scheme. 

Having a clear brand identity is more important than people tend to realise and just because you’re a freelancer with a small business, doesn’t mean it isn’t essential for you to get this right. 

Market your training consulting

Now that you have a better understanding of what your sales training consulting business really is, you can start to market your services and begin delivery training sessions. In this digital day and age, creating a website is just as important as attending networking events, for example, and you shouldn’t overlook just how beneficial digital marketing can be. 

When deciding how you’re going to market your business, ensure that you always have your target audience in mind and that you opt for ways that allow you to reach prospective clients.

Getting some assistance when starting a sales training consulting business 

When you’re wanting to start a consulting business, hopefully, the information above will be beneficial to you. It is fair to say that becoming a freelance trainer can be a lot of hard work and you will get out of it what you put in, so dedication and drive are essential to success. Should you require any assistance at all with your new sales training business, make sure you take a look at The Trainers Training Company website today.

We specialise in helping freelance trainers grow a successful consulting business and we can provide you with an abundance of useful resources to assist you from the outset. We can even help you to get more freelance associate trainer jobs too and we can send you suitable opportunities straight to your inbox. If you have any questions at all regarding how we can help you when you’re starting a sales training consulting business, feel free to contact us today. 


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