Social media offers many different ways to connect with potential clients and create longlasting relationships with your audience. It’s also a tool for building your reputation and authority as a trainer, and for driving organic traffic to your website.
That being said, it can be a challenge to come up with fresh content ideas, especially when you have a million and one other tasks to fill your day. To help you maintain your presence on social media, I’ve put together a list of seven quick social media activities to grow your training business. Perfect for when you’re short of time!
1. Broadcast a Facebook Live
If you have a few minutes to spare, I recommend jumping on to a Facebook Live and talking to your audience about an issue that’s on your mind – and theirs – right now. Are you receiving lots of questions about a particular topic? Is there something big happening nationally that’s affecting your industry? Is there a tip that you usually share in training sessions that you could preview? You really can talk about anything, as long as it will be of interest and value to your audience.
Another option is to broadcast an interview with someone who’s relevant to your audience (which is what I was doing in the screenshot above).
The great thing about Facebook Lives is that people don’t expect them to look polished or rehearsed. I have literally broadcast Facebook Lives while walking my dog through muddy woodland! Viewers like the sense of immediacy and access – the more authentic it feels, the better. It’s a fantastic relationship-building tool, giving your audience a glimpse into your business.
And the stats back up the power of using Facebook Live. Apparently, Facebook Lives attract six times as many interactions as traditional, pre-recorded videos and get ten times more comments than regular videos. Viewers will also spend three times longer watching live videos than they would spend on pre-uploaded content.
In my experience, people love the exclusivity offered by a Facebook Live. They’re watching something that has never been seen before – who knows what nuggets of information they might learn? If you’re looking for business growing quick social media activities, this is a great place to start.
2. Tell an Instagram Story
Instagram Stories let you group together as many pictures and videos as you like capturing a ‘story’ about your day or business in a slideshow format. The story is only visible for 24 hours before it disappears – it won’t appear in your profile grid or feed but, depending on your privacy settings, your followers will see your story as a circle featuring your profile picture at the top of their Instagram feed. They simply click on the circle to see your story.
You could create an Instagram Story on a day you’re delivering training or even give people insights into what else your day entails as a freelance trainer.
3. Take part in a Twitter hour
Twitter hours (sometimes known as ‘Twitter chats’) are virtual networking events. Each Twitter hour has a designated hashtag, such as #CreativeBizHour or #UKBizLunch, and takes place during an appointed time on a regular basis – for example, the #UKBizLunch Twitter hour is every weekday between noon and 1pm. To take part in a Twitter hour, you simply need to use the appropriate hashtag in your Tweets as this means your posts will appear to anyone who searches using the hashtag.
This is a great way to connect with other businesses, including potential clients. Space and Time publishes a regularly updated list of Twitter Hours with their date, time and corresponding hashtags.
4. Post some day-in-the-life-of pictures to Facebook
As we’ve seen from Facebook Live and Instagram or Facebook Stories, people want to see snapshots of the lives of others. For this reason, you might want to consider posting some day-in-a-life pictures to Facebook to show your followers how varied your days are or how you fill your time as a trainer.
The great thing about this approach is that you can snap a picture on your mobile phone and share it on your Facebook page in a matter of seconds.
5. Republish an article on LinkedIn
If you regularly write blog articles for your website, LinkedIn offers a fantastic platform on which to republish them to a new audience. I wrote a beginner’s guide to the process last year, which walks you through the process, step by step. It takes less than ten minutes to copy and paste an existing article into the template offered on LinkedIn – simply click ‘Write article’ at the top of your Home page to get started.
One word of advice is to republish an article that’s been live on your website for several weeks, rather than republishing new content on multiple platforms at the same time. Also, make sure that you add a note at the bottom of any republished articles to say:
This article was originally published in <Month, Year> at <insert original URL>.
This will help you to avoid any potential duplicate content issues.
6. Create a new Pinterest board
Pinterest has more than 320 million active monthly users – currently, 71% of these are female and 78% of all users say that content from businesses is helpful, including ads.
Although you may feel that being a freelance trainer doesn’t naturally lend itself to a visual platform like Pinterest, you might be surprised. For example, you could create a board where you pin links to all your blog articles or you could build a private board packed full of training resources and share it with course attendees as a way of adding value to a recent training session.
7. Create some branded and shareable memes
If you’re familiar with this blog, you’ll see that I often use branded images and quotes. This is a quick and effective way to highlight the core message of the article and provide an image to break up the text. I can also share the memes – which typically feature my web address or Facebook page address – on social media, prompting engagement from those that follow my business.
Where do you look for inspiration for your social media content? Is social media central to your marketing strategy? I’d love to hear your thoughts and experiences in the Comments section below.
This article was originally published in 2017 and updated in August 2020
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