When you’re a freelance trainer, it can feel as though there are never enough hours in the day. In last week’s blog, we looked at ‘How and why consistent marketing can get you off the feast and famine rollercoaster’ but I realise that finding time to prioritise your marketing can be a challenge.
In this week’s blog, I’m looking at how just ten minutes a day can make a huge difference to your business marketing.
Often our marketing gets neglected because it simply feels overwhelming. Where do you start? What should you prioritise? What can you realistically achieve in a small amount of time? Surely, you need to be able to spend hours, if not days, on your marketing instead of mere minutes?
Not at all. Like the tortoise against the hare, my philosophy is that when it comes to marketing, slow and steady wins the race.
My favourite technique to keep my business moving forward is to take a marketing task and break it down into smaller manageable chunks. For example, something like writing a blog article might be broken down into:
- Task 1: Choose a topic
- Task 2: Research and plan the content (bullet point the beginning, middle and end)
- Task 3: Write the first draft
- Task 4: Edit the article
- Task 5: Find a picture to go with the article
- Task 6: Put the article on your website
- Task 7: Schedule the article
- Task 8: Share the article on social media
With the exception of writing the first draft and possibly finding a suitable picture, the rest of these tasks should take a matter of minutes. Do one a day and you’ll soon have a weekly blog article to drive traffic to your website and showcase your knowledge. In turn, this will help boost your visibility and build your reputation.
What else could you do in ten minutes?
- Follow five businesses or individuals – or join five groups relevant to your industry – on LinkedIn
- Tweak your LinkedIn profile to showcase your recent training work
- Ask five of your recent clients for LinkedIn recommendations
- Schedule a week’s worth of Facebook posts
- Send out emails to your current or past clients asking for testimonials
- Email your contacts with a special offer
- Create an e-newsletter
- Take part in a Twitter hour (even if you only dip in for ten minutes towards the end)
- Create an AdWords ad
- Write part of your irresistible freebie
- Create a survey to give out at the end of training sessions
- Check your website traffic to see how people are finding your website and which pages are attracting the most people
Before I switch off from work in the evenings, I like to write a list of bite-sized tasks that I can tackle the next day. If I’m in the office, I often find that I’m at my most productive in the mornings, so this is when I tackle things like writing new training materials or scheduling one-to-one mentoring sessions. I then earmark ten minutes after lunch to blitz the marketing tasks I wrote down the night before. To keep me on track, I’ll often set the timer on my phone for ten minutes and challenge myself to see how many tasks I can cross off my list in that time. I can’t tell you how satisfying it is to strike a line through each completed task!
Just ten minutes a day can make a significant difference to your marketing efforts. The key is to do something little and often rather than neglecting your marketing for months at a time. Just ten minutes a day adds up to 50 minutes a week and more than three hours per month, which is a good chunk of time. Just remember that even the smallest step each day will keep you moving forwards.