How To Create a Successful and Profitable Training Business – Online Programme


Brought to You by Sharon Gaskin

A unique 6 week intensive programme, designed and personally led by Sharon Gaskin, Founder of The Trainers Training Company, the premier resource for freelance trainers who want to create successful and profitable training businesses!! 

Does this sound like YOU? 

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    You are thinking of going freelance but are terrified of giving up your reliable salary in exchange for an uncertain one – especially in the current economic climate 
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    You find the idea of running a training business overwhelming and don’t know how to get started 
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    You are already a freelance trainer but struggle with getting direct clients and corporate business 
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    You are an extremely busy trainer but are not making anywhere near your financial targets
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    You are a confident trainer but feel daunted by the prospect of sales and marketing 
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    You are on the feast and famine treadmill – feeling stressed out by too much work or stressed out by no work at all

If so …. you are definitely NOT ALONE and I’m here to help!! 

I’m Sharon Gaskin, I’m the founder of The Trainers Training Company which has now become the premier resource for freelance trainers who want to create and grow successful and profitable training businesses. 

After a 13 year successful corporate training career I took the plunge and went freelance in 2001. In my early days as a freelance trainer, I found things incredibly hard. I hated the whole idea of marketing and selling, the constant pressure of trying to get work and the uncertainty of knowing if I would get any money from 1 month to the next. I got disillusioned with going to networking events that didn’t get me anywhere. I used to despair about how I would ever get corporate clients and breakaway from low value associate work. 

Quite frankly – I was a good trainer but I didn’t know anything about running a training business. After a while I decided to put together a system that would help me turn my training business around. I wanted to breakaway from associate work and start getting my own corporate clients. I wanted to be able to get clients whenever I needed them. I wanted to create income streams that I could depend on. 

Once I created my system, things changed. I started to enjoy marketing. I was able to get clients whenever I went to networking events. And my clients were willing to pay my fees, because they realized how much value they were getting by working with me! My system helped me build up a successful training business with clients such as Zurich, Huntswood, Europ Assistance and Lloyds. 

You will learn my whole system for creating a successful training business during this programme. 

Since starting The Trainers Training Company 9 years ago I have trained and mentored hundreds of freelance trainers and helped them to start or turn their training businesses around. 

Here’s what some past participants on the programme have said… 

I joined Trainer Talk earlier this year and after listening to rave reviews from other members, quickly booked onto Sharon’s 8-week online programme.  I had been delivering training for over 15 years, but in a fairly ad hoc way, and I deeply regret not having done Sharon’s programme sooner. It is absolutely brilliant!  I learned so much and have started to systematically apply the learning.   I can already see huge changes in my own mindset and confidence, with significant impact on turnover too!

Sharon is warm, approachable and extremely generous with her knowledge, wisdom and experience.  The format of the programme worked very well for me - I wasn’t able to attend the webinars in real time, but caught up as and when I could.  I religiously worked through the worksheets.  This is where I got the most benefit.  I felt inspired and motivated to really think about what I wanted to achieve, where I wanted to be and how best to get there.

I would highly recommend Sharon’s programme to any trainer, whatever their level of experience.  You will get a massive return on your investment.

Christine Morrison

Georgia Banham 

The programme has been singularly the most influential resource on my journey and has sped up the development of of my business like mad. As a result, I had decided to take on some extra work to plough funds into my business, the necessity of which became clear right at the start of your programme, so unfortunately I haven't been able to make the webinars. However, as a result of your expertise, I've completed business blueprint, business plan, marketing plan, networking plan and established financial projections (this was extremely helpful!!). After months of tepid attempts, the confidence and clarity I have gained on this course spurred me to decide on my business name, purchase the domains, start building the website and marketing materials. It may not apply to others, but if I'm honest ALL of those aspects were really holding me back from completing my course designs, so now I'm actually getting to the real work. Sorry for the essay ( ) as you can see, your programme has galvanised me, directed me and helped me to feel in control.

I have recently completed Sharon's on line course 'How to create a successful & profitable training business' and it was one of the best foundation investments in my newly created coaching business. It has given me the motivation and the knowledge to create a very comprehensive action plan, the motivation to action it, but more than anything the mindset for business success.

Packed with practical tips for networking, techniques for gaining corporate business, getting in the right mindset and knowing your own value; I would recommend this course for any trainer who is considering freelancing or just starting out, you won't regret it! Thank you Sharon


Michelle Pratt 

I joined the Trainer Talk network earlier this year and I recently completed Sharon's 8 week Online Programme – How To Create a Successful and Profitable Training Business. Both the course and the network have been brilliant. The course covered everything I needed to know about being a self-employed trainer and I feel much more confident about expanding my business in directions I hadn't even thought of. The support from the Trainer Talk community has been excellent too. Sharon personally takes time to get to know each member and as a result, she has created an open community who are welcoming and happy to share their knowledge and expertise. 

Gaynor Humphries

enrolled  on Sharon's 8 week online programme for 'How to Create a Successful and Profitable Training Business' when I decided to do just that and go freelance, however I had absolutely no idea how to go about it. The 8 weeks are set up in a way to give you guidance and support on the biggest challenges you'll face and how to overcome them, do's and don'ts, how to market yourself, what to charge and how to get clients. I liked the fact that if I couldn't attend a session live, I had access to the slides and notes to catch up and not miss out on any interesting information. I have found the programme to be very informative and have learnt a great deal from Sharon and look forward to now putting it all into practice. Thank you. 

Catherine Shimechero

Lead Trainer Seiso Consultancy - Kenya  

I first stumbled on Sharon while browsing the net and I liked one of her article she had written to help freelance trainers. I immediately subscribed to receive her weekly emails which are always filled with wisdom and very practical. Despite this, I kept procrastinating whether I should sign up for the Online Programme "How to Grow a Successful Training Business." 2 years later I felt it was time to take action and I signed up for the course. I knew that it would be beneficial since I had received valuable free content but I never imagined it would prove so valuable. While doing the course I implemented one of the strategies we had learnt and it worked, I was more than elated and felt Sharon had exceeded my expectations even before completing the training!! For anyone still dragging their feet as I did for over 2 years, I would encourage you to dive in because the course is simple, practical and it increases your confidence as you share experiences in the Facebook group. I can only look forward to tripling my success once I’ve implemented everything I’ve learnt. Thank you Sharon for creating such a course for freelance trainers who need guidance in so many aspects. 

Liz Ashton

I joined Sharon’s online programme after being recommended by another trainer who had been to one of Sharon’s workshops. I had attended many training events previously and felt that I wasn’t really getting anywhere. Sharon’s webinars are fantastic, easy to understand with loads of valuable information and really helpful follow up worksheets. I found the continuity helped to keep me focused and because Sharon had been there and done it herself she shared her own experiences which gave me assurance and opened my eyes as to what I really could achieve if I believed in myself. Since finishing the programme I have become far more proactive, have made numerous contacts, joined different groups and at the moment am in talks with some large corporations. I can’t recommend this highly enough to anyone thinking of starting their own training business. Thank you Sharon for giving me the confidence to ‘just do it’. 

Sian Young 

I highly recommend this programme whatever stage you are at with your business. Sharon builds your knowledge systematically and logically. The course covers areas not always spoken about but are essential to long term success including how much to charge and how to build a platform for promotion. Having run a business previously I know the value of good information and I consider this course a worthwhile investment.  

Barbara Macnish 

Sharon’s online programme, has been challenging, stimulating, practical and more confidence inspiring than I can say. As a new freelance trainer it felt as if this course had been designed specifically for me. It answered questions I didn’t even know I had and showed me how to move past the obstacles that were blocking my progress. Each session felt like a download of pure gold! My motivation to go after success has increased with my confidence and I now feel I have the knowledge and skills to make it happen with doable steps to follow. I am recommending this course to all the trainers I meet and recommend it to you wherever you are in your business. You couldn’t make a better investment in your business than this! 

Emma Williams

I am very pleased I decided to take part in the Online programme. I had thought about it for a while but now wish I’d done it sooner as I think it has positively benefitted myself and my business in many ways. I think the biggest impact is around my charging and selling, something I really struggled with before the programme. I am now much clearer over what to charge and why which makes everything much easier! My business has definitely had a growth spurt since! Sharon’s wealth of experience and straight talking have been so helpful! I am also now linked to a bunch of fabulous people in the same boat - no more lonely trainer syndrome!  

Barbara Wilson 

I attended Sharon’s online ‘How To Create a Successful and Profitable Training Business’ programme run have since been working with her as my mentor. This in itself says a lot! 

Sharon packs an enormous amount of information into her 8 week programme. It is both very practical and at the same time inspiring. I have taken on board most of the key messages that Sharon gave through the training and these have definitely helped me to change my mindset and take action. 

Sharon is a great trainer, empathetic, knowledgeable, and she has a fun way of presenting. I would certainly recommend this programme to any trainer whether you are already experienced and wanting to take your business up a level or are new to training. 

Jill Whyte 

I attended the online course run by Sharon Gaskin. It was an 8 week online course on how to become a freelance trainer. I thoroughly enjoyed the webinars as this enable me to do the course when it was convenient for me. There were lots of tips and practical advice which is what I was looking for as before the programme I didn’t know where to start finding this information such as how to network, pro’s and con’s of freelance and associate work. I have learnt a lot Sharon and have put a lot of it into practice, thank you. I was even head hunted on linkedIn after I had updated my LinkedIn profile and was offered some associate work which has given me the boost I needed to seek further freelance/associate work. I would recommend this course to anyone looking to go freelance, the programme is invaluable.

Stuart Harris  

Full of fantastic tips on how to get in front of buyers and how to identify a fee that you know you’re worthy of. I have already put into place many of my own personal actions that I set for myself and know that I will continue to improve and develop my client base and increase my revenue streams. If you get the chance to go on one of Sharon’s courses grab it with both hands. 

I’ve created a FABULOUS 8 week Online Training Programme where you will discover: 

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    How you can avoid the struggles and challenges that most freelance trainers come up against 
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    The one thing you can do which will really get you excited about selling and marketing and spur you into action, immediately
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    Specific techniques that will bring in a steady stream of clients 
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    How to stop wasting time, money and energy on marketing methods that don’t produce results and start using the ones that do 
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    A proven system for getting direct clients and corporate business 
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    How to get clients to come to you – even in this market 
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    How to use social media to build your profile and get known for what you do 
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    Why it is vitally important to charge what you are worth if you want to have a sustainable business 
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    Advice on how to work out what to charge so that you stay competitive without going broke 
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    How to get associate work that is worth doing 
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    Advice on how to get paid what you are worth, every time

Here’s what people are saying….

I would really recommend Sharon Gaskin to other freelance trainers who are starting off in business or wanting to review and reflect on their work. Sharon has a wealth of experience and is able to provide tips, ideas and useful perspectives on developing and maintaining a training business. She is a really warm, enthusiastic and responsive trainer and her training on Creating a Successful and Sustainable Business is the best piece of CPD I have had in years! 

Joanne Miles 

I took Sharon's online version of her training, largely because the practicalities of getting to a live version were beyond me and - frankly - because I hoped that if there was enough material to make the course worthwhile the single day available in the live courses wouldn't be sufficient. I wasn't wrong. 

There's lots of material, all of it good, some of it exceptional. What you get out of it depends, of course, on where you are in your business, but I can't imagine there's anyone who'd not get enough out of it to justify the time and the money: I certainly did! 

Simon Raybould   

I really enjoyed my weekly rendezvous with Sharon, over the eight weeks of the course. Being at the very start of setting up a training business, the course appeared to be just what I needed! It was please that some of the content reflected my own thoughts – I was on the right track! However, I was delighted to learn so much that was new to me; to be encouraged, tested and pushed to think specifically about how I would apply the learning and achieve my aims. Sharon’s warm, welcoming and friendly nature made, what could have been a chore, an absolute pleasure. I found the lessons to be well structured, with a natural flow that reflected Sharon’s personality. I’m now armed with strategies to apply/adapt and an excellent structure on which to base my business: I go forward motivated and enthused! 

Mark Forsbury  

I very definitely recommend Sharon Gaskin’s course “How to Create a Successful and Profitable Training Business. Having amassed some experience of running my own business, I recognised that the best place to pick up the skills to move forward would be on this course. I participated in the webinar version, held over 8 weeks, and found both the training and the thinking time between each session very helpful. 

I’ve already seen some green shoots of potential only three weeks after the course ended. 

Ian Crossley   

I have completed Sharon's online course How to Create a Successful and Profitable Training Business. The course was packed full of really useful and accessible information and has helped me to get focused on the important aspects of running a business that are easy to forget about when you get caught up in day to day activities. Sharon is very generous with sharing her knowledge and experience and takes the time to make you feel she is there to support you along the journey. 

Alex Langridge   

Frequently Asked Questions

When does the programme start? 

How exactly does the programme work? 

What does the programme cover? 







Bonuses & Extras

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    WEBINAR NOTES AND SLIDES You will also receive detailed notes and slides from each Webinar They are a written version of the classes and you will be able to use them to review all the strategies that I discuss to make sure you don’t miss anything out. 
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    WEBINAR WORKSHEETS I have created worksheets for every Webinar to help you learn the concepts better and take notes as you go along. In these worksheets there are also additional exercises for you to do which will help you think through the points discussed in the Webinar, apply them to your own business and produce a simple Action Plan. I want you to get maximum value from the programme by turning all your ideas and thoughts into ACTION.
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    WEEKLY LIVE Q&A SESSIONS I have also built weekly Live Q&A Sessions into the Programme. These will give you the opportunity to hop onto a live Webinar and discuss any of the topics I’m covering in more detail, especially as they relate to your own personal situation. A great chance to get to know other people on the programme too and learn from the answers to their questions too!! 
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    ACCESS TO A PRIVATE FACEBOOK GROUP FOR DURATION OF PROGRAMME A private community of freelance trainers – a great place to ask questions, get advice, share information, and get support. 

 I’ve made the programme super affordable for you because I want you to: 

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    Have a clear plan on the things you need to do to develop and grow your business, it’s easy when you know how! 
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    Get focused, stop worrying and over thinking and start taking ACTION
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    Feel supported and encouraged by other people who face the same business challenges as you do and are willing to help you every step of the way – this includes me! 
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    Feel confident in yourself and your business – you can do this but you need to believe it!

If you are really serious about creating a successful and profitable training business then I would like to encourage you to take action as soon as you can and not put it off until next time. 

1 Payment

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    6 live training Webinars 
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    Worksheets for each Webinar with additional exercises and Action Plans
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    Weekly Live Q&A Sessions 
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    Access to a Private Forum 

One Payment £397 + VAT

No Credit Card Required

3 Payments

Payment Plan

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    6 live training Webinars 
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    Worksheets for each Webinar with additional exercises and Action Plans
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    Weekly Live Q&A Sessions 
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    Access to a Private Forum

3 Payments of £135 + VAT

No Credit Card Required

Are You Ready To Get Started and Fast Track Your Way To a Successful and Profitable Training Business? 

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