How To Create A Successful And Profitable Training Business: Online Programme


Next Programme Begins: TBA


A 6-week intensive programme, designed and delivered by Sharon Gaskin

Does any of this sound familiar?

  • You are thinking of going freelance but are terrified of giving up your reliable salary in exchange for an uncertain one – especially in the current economic climate 
  • You find the idea of running a training business overwhelming and don’t know how to get started
  • You are already a freelance trainer but struggle with getting direct clients and corporate business
  • You are an extremely busy trainer but are not making anywhere near your financial targets
  • You are a confident trainer but feel daunted by the prospect of sales and marketing
  • You are on the feast and famine treadmill – feeling stressed out by too much work or stressed out by no work at all

You are definitely not alone! And I’m here to help …

I’m Sharon Gaskin, I’m the founder of The Trainers Training Company which has now become the premier resource for freelance trainers who want to create and grow successful and profitable training businesses.

After a 13 year successful corporate training career I took the plunge and went freelance in 2001. In my early days as a freelance trainer, I found things incredibly hard. I hated the whole idea of marketing and selling, the constant pressure of trying to get work and the uncertainty of knowing if I would get any money from 1 month to the next. I got disillusioned with going to networking events that didn’t get me anywhere. I used to despair about how I would ever get corporate clients and breakaway from low value associate work.

Quite frankly – I was a good trainer but I didn’t know anything about running a training business. After a while I decided to put together a system that would help me turn my training business around. I wanted to breakaway from associate work and start getting my own corporate clients. I wanted to be able to get clients whenever I needed them. I wanted to create income streams that I could depend on.

Once I created my system, things changed. I started to enjoy marketing. I was able to get clients whenever I went to networking events. And my clients were willing to pay my fees, because they realized how much value they were getting by working with me! My system helped me build up a successful training business with clients such as Zurich, Huntswood, Europ Assistance and Lloyds.

You will learn my whole system for creating a successful training business during this programme.

Since starting The Trainers Training Company 10 years ago I have trained and mentored hundreds of freelance trainers and helped them to start or turn their training businesses around.

Here are some trainers who have already successfully completed this programme:

I recently took part in Sharon’s Online Programme – How to Create a Successful and Profitable Training Business, and thoroughly enjoyed it. Before doing the course I had lots of ideas for my business but didn’t really know how to put all of those in to action, but Sharon helped me (and the rest of the group) work through various aspects in a methodical way that felt manageable.

I loved the support and feedback that came from everyone taking part in the course, and I came away feeling inspired as well as having more confidence to move my business forward. I would definitely recommend it to any trainers!

Anna Bezodis

I highly recommend Sharon’s six-week online programme on how to create a successful and profitable training business. As an established freelance trainer, it helped me to reflect and to refocus my energy, and I now have a solid plan for moving forward and making my business more sustainable. The programme is so well organised, and great value – with weekly webinars and Q&A sessions, plus access to wonderful resources and a supportive network of trainers. My advice to anyone thinking of doing this programme; don’t hesitate – just do it!

Julie Locke

Sharons 6 week programme is fantastic, allowing me to think about the things I need to do to develop my business, along with an understanding that I am not alone in this. Sharon has always been supportive and going through her programme again has allowed me to refocus on my key areas and move in the right Direction. Thanks Sharon 

Christine Spencer

As someone building a training and coaching business, taking part in Sharon’s online course was super helpful. It gave me lots of brilliant tools, ideas and strategies that have helped me move on in really tangible ways, and really reduced the sense of isolation of working as a freelancer.

Sharon is generous with her wisdom, experience and encouragement and manages to foster that in participants. Highly recommended, and I’m not one to part with money easily!

Emily Bradbury

It’s an absolute pleasure to recommend Sharon Gaskin and The Trainers Training Company. Having the ability to pick the brains or call on the expertise of so many people in the Training industry has been extremely valuable in restructuring my business. Sharon’s programme has allowed me to focus very much on what I want to achieve and the type of organisations I prefer to work with. She has also enabled me to see opportunities that I was missing but were right in front of me. I’ve put several actions in place as a result of working with Sharon and even in these early days have already begun to see very definite and positive results. On a personal level, Sharon is extremely warm and approachable. She is knowledgeable and has a wealth of experience that she is always ready to share. She also knows an awful lot of people so if she can’t answer a question (which is rare!) she definitely knows the people who can. I’m very grateful indeed for all the help she has given and I hope we can continue to work together long into the future. Many thanks indeed Sharon

David Laing

Sharon’s six-week programme “How To Create a Successful and Profitable Training Business” was an eye-opener. I’ve been a freelance trainer for 5 years, and so I was delighted to discover some processes and opportunities I hadn’t thought of before.

It’s a great programme, and contributed to my building courage in taking the next steps for my business on my own terms. But what is really special is Sharon’s capacity to enable, equip, and nurture a supportive community around the course structure (and beyond).

This makes it unique, and so valuable. I joined Trainer Talk Online as soon as the course ended, and I’m still benefiting from this wonderfully pragmatic and supportive environment. It was a no-brainer.

Sarah Robins-Hobden

I’ve been reflecting on last year and one of the highlights that really stood out for me was the 6 week course I attended with you. Not only was it incredibly informative and hopefully will accelerate me towards where I want to be by avoiding some key mistakes, but it also really boosted my confidence. At a point when I was feeling quite low and worried about how I was going to get work, you provided not just practical advice (which I am using to pull together my 2020 business plan) but equally importantly, raised my awareness about my own mindset and how this can help or hinder me. Since then, when I’ve had a wobble, I’ve had a word with myself and focussed on showing up to my clients and consultant colleagues as the best version of me, and taken proactive steps to get more business in (hopefully) an effective way. I also appreciate your style, which I find warm and constructively challenging. It makes me think about things in a different way without feeling patronised or lectured.

I know I still have a long way to go and a lot of lessons still to learn, but I can’t tell you how glad I am that I signed up for your course, and what a difference I think it’s made to the way I run my business.

I look forward to continuing to be part of the Trainer Talk community and learning from you and the other freelancers in the community.

Kate Smith

I recently completed Sharon’s 6 week How to Create a Successful and Profitable Training Business Online Programme. Before I took part in this course I had been floundering around for about a year, without any clear direction or focus and with no clue about how to turn my idea into a viable training business.

Sharon took us through all the steps needed, all the fears and uncertainties we may face, all the possibilities we could generate and gave us detailed steps on how to transform our businesses to become successful and profitable. She has the ultimate credibility of having done it herself and was a font of good advice and empathy throughout – whatever adversities and challenges we were facing, she had been there too and was both encouraging and ruthless in making sure we followed through!

I would highly recommend this course to anyone who is either just starting out or who is ready to go to the next level. Yes it is challenging, but I found it infinitely rewarding and I continually refer back to the notes I made. And the support and input from the rest of my on-line group, facilitated by Sharon through the weekly Q and A sessions was one of the best bits – you are never alone!

Louise Vincent

I can highly recommend the programme delivered by Sharon – ‘How to create a successful and profitable training business’. I’ve found it totally empowering and it’s being a huge catalyst in being able to focus on what I want my business to achieve and how I make it happen.

All the modules offered something valuable and challenged my mindset. It enabled me to break down barriers in my thinking and made it very easy to achieve by focusing my time on what will get me to my Vision.

Sharon is very supportive with real examples/ tried and tested techniques. Her down to earth and positive approach is very encouraging. The worksheets are high quality and are a brilliant tool. I’ve taken so much from the programme that will enable me to grow my business, do what I love and enjoy doing it in the process.

Thank you.

Jannine Gentle

I attended a the How to Create a Successful and Profitable Business Training Business programme with Sharon to help me reflect on my business priorities and explore ways to evolve my work as a business trainer and coach. Sharon has a wealth of knowledge and methodically and professionally shared her advice and guidance with me and the other participants. If you work as a trainer or are thinking of moving your career in this direction, you should get to know Sharon. Her knowledge of the industry is impressive. 

Allister Frost

I joined Trainer Talk earlier this year and after listening to rave reviews from other members, quickly booked onto Sharon’s online programme.  I had been delivering training for over 15 years, but in a fairly ad hoc way, and I deeply regret not having done Sharon’s programme sooner. It is absolutely brilliant!  I learned so much and have started to systematically apply the learning.   I can already see huge changes in my own mindset and confidence, with significant impact on turnover too!

Sharon is warm, approachable and extremely generous with her knowledge, wisdom and experience.  The format of the programme worked very well for me – I wasn’t able to attend the webinars in real time, but caught up as and when I could.  I religiously worked through the worksheets.  This is where I got the most benefit.  I felt inspired and motivated to really think about what I wanted to achieve, where I wanted to be and how best to get there.

I would highly recommend Sharon’s programme to any trainer, whatever their level of experience.  You will get a massive return on your investment.

Christine Morrison

I have recently completed Sharon’s on line course ‘How to create a successful & profitable training business’ and it was one of the best foundation investments in my newly created coaching business. It has given me the motivation and the knowledge to create a very comprehensive action plan, the motivation to action it, but more than anything the mindset for business success.

Packed with practical tips for networking, techniques for gaining corporate business, getting in the right mindset and knowing your own value; I would recommend this course for any trainer who is considering freelancing or just starting out, you won’t regret it! Thank you Sharon

Debra Pitchford

I joined the Trainer Talk network earlier this year and I recently completed Sharon’s Online Programme – How To Create a Successful and Profitable Training Business. Both the course and the network have been brilliant.

The course covered everything I needed to know about being a self-employed trainer and I feel much more confident about expanding my business in directions I hadn’t even thought of.

The support from the Trainer Talk community has been excellent too. Sharon personally takes time to get to know each member and as a result, she has created an open community who are welcoming and happy to share their knowledge and expertise.

Michelle Pratt

What you will get:

Tick Mark How you can avoid the struggles and challenges that most freelance trainers come up against

Tick Mark The one thing you can do which will really get you excited about selling and marketing and spur you into action, immediately!

Tick Mark Specific techniques that will bring in a steady stream of clients

Tick Mark How to stop wasting time, money and energy on marketing methods that don’t produce results and start using the ones that do

Tick Mark A proven system for getting direct clients and corporate business

Tick Mark  How to get clients to come to you – even in this market

Tick Mark  How to use social media to build your profile and get known for what you do

Tick Mark  Why it is vitally important to charge what you are worth if you want to have a sustainable business

Tick Mark  Advice on how to work out what to charge so that you stay competitive without going broke

Tick Mark  How to get associate work that is worth doing

Tick Mark  Advice on how to get paid what you are worth, every time


When does the next programme start?

28 October 2019

How exactly does the programme work?

There are 6 live Webinars, every Monday evening at 19:00 UK Time. All webinars are recorded so you don’t have to worry if you can’t attend live. These are 6 content specific training webinars covering essential strategies you need to know to develop a successful training business.

I will also run weekly Live Catch Up sessions on Zoom where you can ask me about any issue you are finding a challenge plus check in with others on the programme. 

We have a private Facebook group where you will be able to post questions and get to know your fellow course mates. I’ll be posting your Activities here so you can apply what you’re learning to your own business.


What does the programme cover?

Access to 6 training webinars and lots of bonuses.

What's in Webinar 1?

The Secrets of Success – The biggest Challenges and Struggles That Freelance Trainers Come Up Against and How You Can Avoid them

• Top mistakes that freelancers make in their businesses and how to avoid them

• Why you must create a foundation for your training business in order to be successful

• Key steps you must take before you even think about going out and networking!

• The 1 extremely important mindshift that you must make to become a successful freelance trainer

• Proven techniques for making your training business successful right from the start

What's in Webinar 2?

How to Love Selling and Marketing

• Limiting beliefs trainers have about selling and marketing

• How to use the skills you already have to make more sales

• The 1 thing you can do that will transform your approach to selling and marketing

• A useful structure you can use for meeting with potential clients

• Specific marketing methods you can use in your business

• How to work out which marketing methods are right for you and will get you results

What's in Webinar 3?

How To Work Out What To Charge

• Why most freelance trainers worry about fees and what you can do about it

• 6 reasons why you should charge what you are worth right from the start

• How to decide on a price for a piece of work

• How to charge what you are worth and get hired

What's in Webinar 4?

How To Get Direct Clients and Corporate Business

• Why you SHOULD and CAN get corporate clients

• How to save time, money and energy by making sure you are meeting the right people for your business

• 4 key strategies that will help you to meet training decision makers – without resorting to cold calling

• Results of my survey of Training Managers and Buyers of Training – what strategies get their attention and how do they source training providers?

What's in Webinar 5?

How To Get Clients To Come To You

• Why clients will come to you and how you can attract them

• Why clients buy solutions and how you can convince them you have what they need

• The best way to get referrals, recommendations and introductions

• How to get recognised as an expert

• How to build your profile and get known for what you do

What's in Webinar 6?

How to Get Associate Work

• How to decide if associate work is right for you – what you need to know before you go jumping in!

• How to find associate opportunities without overwhelm – 5 simple strategies you can use to track training companies down

• How to access if a particular training company is a good match for you and your skills – as well as your bank balance!

• How to make a speculative approach to a training company confidently and with purpose – the best way of getting your foot in the door

• How to increase your chances of being successful in getting associate work – what turns training companies off and what they look for in potential associates

• How to stand out in the crowded marketplace

• The 1 thing you must do if you want to make a massive difference to your success rate of getting work as an associate – guaranteed!

Your Bonuses

Webinar Notes and Slides

You will receive detailed notes and slides from each Webinar. They are a written version of the classes and you will be able to use them to review all the strategies that I discuss to make sure you don’t miss anything out. 



I will be posting Activities which will help you think through the points discussed in the programme, apply them to your own business and produce a simple Action Plan. I want you to get maximum value from the programme by turning all your ideas and thoughts into ACTION.

Weekly Live Catch Up/Q&A Sessions

I have also built weekly Live Catch Up/Q&A Sessions into the Programme. These will give you the opportunity to hop onto a live online meeting and discuss any of the topics I’m covering in more detail, especially as they relate to your own personal situation. A great chance to get to know other people on the programme too and learn from the answers to their questions too!! 


Private Programme Group

A private Facebook community for the duration of this programme – a great place to ask questions, get advice, share information, and get support. 

By the end of this programme you will:



Have a clear plan on the things you need to do to develop and grow your business, it’s easy when you know how!



You’ll have stopped worrying and overthinking and instead be ready to take ACTION!



By other people who face the same business challenges as you do and are willing to help you every step of the way – this includes me! 



Truly believe in yourself and your ability to make this happen and create the business you want!

Are you READY to take ACTION and CREATE your SUCCESSFUL and PROFITABLE training business?

One great programme, two payment options:

Some more trainers who have seen success through this programme:

enrolled on Sharon’s online programme for ‘How to Create a Successful and Profitable Training Business’ when I decided to do just that and go freelance, however I had absolutely no idea how to go about it.

The programme is set up in a way to give you guidance and support on the biggest challenges you’ll face and how to overcome them, do’s and don’ts, how to market yourself, what to charge and how to get clients. I liked the fact that if I couldn’t attend a session live, I had access to the slides and notes to catch up and not miss out on any interesting information.

I have found the programme to be very informative and have learnt a great deal from Sharon and look forward to now putting it all into practice. Thank you. 

Gaynor Humphries

Full of fantastic tips on how to get in front of buyers and how to identify a fee that you know you’re worthy of. I have already put into place many of my own personal actions that I set for myself and know that I will continue to improve and develop my client base and increase my revenue streams.

If you get the chance to go on one of Sharon’s courses grab it with both hands. 

Stuart Harris

I am very pleased I decided to take part in the Online programme. I had thought about it for a while but now wish I’d done it sooner as I think it has positively benefitted myself and my business in many ways.

I think the biggest impact is around my charging and selling, something I really struggled with before the programme. I am now much clearer over what to charge and why which makes everything much easier! My business has definitely had a growth spurt since!

Sharon’s wealth of experience and straight talking have been so helpful! I am also now linked to a bunch of fabulous people in the same boat – no more lonely trainer syndrome!  

Emma Williams

I first stumbled on Sharon while browsing the net and I liked one of her articles she had written to help freelance trainers. I immediately subscribed to receive her weekly emails which are always filled with wisdom and very practical. Despite this, I kept procrastinating whether I should sign up for the Online Programme “How to Grow a Successful Training Business.” 

2 years later I felt it was time to take action and I signed up for the course. I knew that it would be beneficial since I had received valuable free content but I never imagined it would prove so valuable. While doing the course I implemented one of the strategies we had learnt and it worked, I was more than elated and felt Sharon had exceeded my expectations even before completing the training!!

For anyone still dragging their feet as I did for over 2 years, I would encourage you to dive in because the course is simple, practical and it increases your confidence as you share experiences in the Facebook group. I can only look forward to tripling my success once I’ve implemented everything I’ve learnt. Thank you Sharon for creating such a course for freelance trainers who need guidance in so many aspects. 

Catherine Shimechero

I joined Sharon’s online programme after being recommended by another trainer who had been to one of Sharon’s workshops. I had attended many training events previously and felt that I wasn’t really getting anywhere.

Sharon’s webinars are fantastic, easy to understand with loads of valuable information and really helpful follow up worksheets. I found the continuity helped to keep me focused and because Sharon had been there and done it herself she shared her own experiences which gave me assurance and opened my eyes as to what I really could achieve if I believed in myself.

Since finishing the programme I have become far more proactive, have made numerous contacts, joined different groups and at the moment am in talks with some large corporations. I can’t recommend this highly enough to anyone thinking of starting their own training business. Thank you Sharon for giving me the confidence to ‘just do it’. 

Liz Ashton

Sharon’s online programme, has been challenging, stimulating, practical and more confidence inspiring than I can say. As a new freelance trainer it felt as if this course had been designed specifically for me. It answered questions I didn’t even know I had and showed me how to move past the obstacles that were blocking my progress.

Each session felt like a download of pure gold! My motivation to go after success has increased with my confidence and I now feel I have the knowledge and skills to make it happen with doable steps to follow.

I am recommending this course to all the trainers I meet and recommend it to you wherever you are in your business. You couldn’t make a better investment in your business than this! 

Barbara Macnish

The programme has been singularly the most influential resource on my journey and has sped up the development of of my business like mad. As a result, I had decided to take on some extra work to plough funds into my business, the necessity of which became clear right at the start of your programme, so unfortunately I haven’t been able to make the webinars. However, as a result of your expertise, I’ve completed business blueprint, business plan, marketing plan, networking plan and established financial projections (this was extremely helpful!!).

After months of tepid attempts, the confidence and clarity I have gained on this course spurred me to decide on my business name, purchase the domains, start building the website and marketing materials. It may not apply to others, but if I’m honest ALL of those aspects were really holding me back from completing my course designs, so now I’m actually getting to the real work. Sorry for the essay (!) as you can see, your programme has galvanised me, directed me and helped me to feel in control.

Georgia Banham

I attended Sharon’s online ‘How To Create a Successful and Profitable Training Business’ programme run have since been working with her as my mentor. This in itself says a lot! 

Sharon packs an enormous amount of information into her 8 week programme. It is both very practical and at the same time inspiring. I have taken on board most of the key messages that Sharon gave through the training and these have definitely helped me to change my mindset and take action. 

Sharon is a great trainer, empathetic, knowledgeable, and she has a fun way of presenting. I would certainly recommend this programme to any trainer whether you are already experienced and wanting to take your business up a level or are new to training. 

Barbara Wilson

It’s time to take ACTION!

Pay In Full

£397 + VAT

6 live training sessions

Weekly Q & A

Webinar notes and slides

Webinar worksheets and action plans

Private programme group

Access to Trainer Talk & any online events

Payment Plan

3 x £135 + VAT

6 live training sessions

Weekly Q & A

Webinar notes and slides

Webinar worksheets and action plans

Private programme group

Access to Trainer Talk & any online events

Share This


Get your FREE copy of my new report:

101 Ways To Get New Clients