One of the biggest mistakes I see new freelance trainers make is trying to be all things to all people and offering training on anything under the sun. I know why people do this. I still come across people who know for sure they shouldn’t be doing it but I can’t convince them to change their approach. And the thing that stops them doing it is fear. Fear that if they just focus on one particular market or one particular area of training it will rule them out of a whole load of other stuff that they could potentially be doing.
It’s absolutely essential to identify as precisely as you can what you are going to be offering. The more specialist you can be the better. Resist the temptation of trying to do everything. Get known for providing one thing, be really good at doing it and you will find that people will begin to seek you out and you can charge more for your services.
And it’s equally important to identify as precisely as you can who you are going to be offering your services to. Your target market should be specific types of organisations or groups of people who want, need and can afford your services. Once you have identified both your service, product and target market your whole marketing strategy becomes a lot clearer.