by Sharon Gaskin | Jul 16, 2018 | Social Media and Blogging
In last week’s blog, I talked about how blogging is a fantastic tool for building your reputation and authority as a trainer. Plus, it also sends out positive signals to Google about the relevance of your content. I know blogging is an important topic for many...
by Sharon Gaskin | Jul 5, 2018 | Social Media and Blogging
Although, as a freelance trainer, you may bring in business via recommendations and referrals, it’s still important to have a strong online presence. Your training blog can help with this. Blogs are a great avenue to publish fresh content that appeals to your target...
by Sharon Gaskin | Feb 23, 2017 | Social Media and Blogging
As a freelance trainer, LinkedIn can be a valuable marketing and networking tool, helping you connect with potential clients and grow your reputation. But how do you get found on LinkedIn? We’ve put together our top hints and tips for making your profile easy to find,...
by Sharon Gaskin | Jan 28, 2016 | Social Media and Blogging
In past blogs, we’ve looked at what a great resource LinkedIn can be when you’re building a successful training business. This week, I wanted to take things a bit further and concentrate on how you can tap the unmined potential of LinkedIn connections and discover how...
by Sharon Gaskin | Oct 16, 2015 | Social Media and Blogging
I’ve talked in the past about how writing a regular blog can be a great marketing tool for your training business, and a way to build your reputation and authority, but committing to a training business blog is just the beginning. How can you keep coming up with fresh...
by Sharon Gaskin | Jul 2, 2015 | Social Media and Blogging
In last week’s blog, we looked at using Facebook to build your training business. Continuing on the social media theme, this week I wanted to take a look at using LinkedIn to build your training business, network and reputation. According to the latest stats (March...