How to plan the perfect blog post for your audience
Writing the perfect blog post to attract traffic to your website and build engagement doesn’t happen by chance. Before you write an article, it’s vital to think about how it will fit into the bigger picture. Several years ago, I created the infographic...
Photos and images for training websites: My 40 favourite stock photo sites
Are you wondering where you can find good quality photos and images for your training websites? Ideally, it’s great to have some professionally taken shots of yourself and your clients/training sessions to use on your website. I’d always recommend...
7 quick social media activities to grow your training business
Social media offers many different ways to connect with potential clients and create longlasting relationships with your audience. It’s also a tool for building your reputation and authority as a trainer, and for driving organic traffic to your website. That being...
The beginner’s guide to social media marketing & blogging for freelance trainers
Social media marketing and blogging can be fantastic tools to help you grow your training business. Both offer a powerful way to connect with potential clients, bring traffic to your website and build your reputation in your field. The benefits of social media...
Publishing LinkedIn articles: The beginner’s guide
Looking for ways to grow your visibility as a trainer and build your expert reputation? One option that can deliver great results in this area is publishing LinkedIn articles. To help you, I’ve put together a beginner’s guide. Why publish articles on LinkedIn?...About Sharon
Sharon Gaskin
