by Sharon Gaskin | Apr 2, 2018 | Expertise, Authority and Trust
What’s the saying? It’s not what you know but who you know. This is definitely a sentiment that’s driving marketing approaches at the moment – influencer marketing is big news. Why are influencers so important? An influencer is someone who has an established and loyal...
by Sharon Gaskin | Nov 20, 2017 | Expertise, Authority and Trust
One of the biggest barriers to clinching a sale/contract/booking for any business, whether they’re selling to businesses or consumers, is fear. People are wary of the unknown and fearful of making a mistake. By using social proof in your marketing, you can help to...
by Ginette Tessier | Jul 31, 2017 | Expertise, Authority and Trust
You are going to hear a lot about GDPR – the General Data Protection Regulations that come into effect in May 2018. Before you turn away from another set of ‘compliance’ information there are some things you really need to know to protect your business. Not only do...
by Sharon Gaskin | Mar 27, 2017 | Expertise, Authority and Trust
Two of the definitions for the word ‘profile’ are ‘a concise biographical sketch’ and ‘degree or level of public exposure’. I think that an effective trainer profile – or any professional profile, for that matter – lies somewhere between the two; a...
by Sharon Gaskin | Feb 18, 2016 | Expertise, Authority and Trust
Public speaking opportunities… when was the last time you looked for some as a way to grow your business? As trainers, people expect us to feel confident about getting up in front of an audience, but I often find that confidence depends on context. How you feel...
by Sharon Gaskin | Jan 14, 2016 | Expertise, Authority and Trust
In this week’s blog, I’ve put together three simple strategies that you can use straight away to raise your profile as a trainer over the next three months. These are small, easy to implement, and should help you boost your visibility and attract repeat business as...