7 ways to use social proof to market your training services
One of the biggest barriers to clinching a sale/contract/booking for any business, whether they’re selling to businesses or consumers, is fear. People are wary of the unknown and fearful of making a mistake. By using social proof in your marketing, you can help to...
How to get your training business ready for GDPR changes
You are going to hear a lot about GDPR – the General Data Protection Regulations that come into effect in May 2018. Before you turn away from another set of ‘compliance’ information there are some things you really need to know to protect your business. Not only do...
How to create an effective trainer profile
Two of the definitions for the word ‘profile’ are ‘a concise biographical sketch’ and ‘degree or level of public exposure’. I think that an effective trainer profile – or any professional profile, for that matter – lies somewhere between the two; a...
How to find public speaking opportunities
Public speaking opportunities… when was the last time you looked for some as a way to grow your business? As trainers, people expect us to feel confident about getting up in front of an audience, but I often find that confidence depends on context. How you feel...
Three simple strategies to raise your profile over the next three months
In this week’s blog, I’ve put together three simple strategies that you can use straight away to raise your profile as a trainer over the next three months. These are small, easy to implement, and should help you boost your visibility and attract repeat business as...About Sharon
Sharon Gaskin
