Buying from someone new always carries an element of risk. Will the purchase deliver on its promise? Will it be worth the money or money down the drain? Your potential clients are likely to have these concerns. For most people, this is a natural part of the buying...
How important is it to understand the business of your client? As a trainer, can you work within any sector or should you always niche? The case for niching and understanding the business of your client In my experience, one of the things that buyers of training look...
Expertise, authority and trustworthiness – also known as E-A-T. Back in August 2018, Google rolled out a significant algorithm change that focused on these three words. This update intended to prioritise websites where the publishers could show themselves to be:...
In last week’s blog, we looked at the many benefits of using testimonials to market your training business. Of course, knowing that reviews are a fantastic marketing tool doesn’t mean that you’ll automatically feel know how to ask for testimonials (or feel comfortable...
Do you use testimonials on your website and on other forms of marketing? Do you have a system for collecting or requesting feedback? How do you encourage clients to leave Google, Facebook or Yell reviews (if at all)? If you’re not using testimonials, reviews, and case...
These days, being authentic in your business is more important than ever. People want to know that they’re putting their money into safe hands and, in the case of trainers, that we’ll share knowledge that’s current, relevant, and will make a positive difference. Just...
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