by Sharon Gaskin | Jan 25, 2019 | Client Relationships
I hate to say it but, at some point, most businesses find themselves working with a ‘bad’ client. The good news is that the longer you’re in business, the better you’ll probably get at spotting them and NOT working with them. If you’ve had one in the past or,...
by Sharon Gaskin | Dec 20, 2018 | Client Relationships
Do you ever find yourself answering the phone to a client late in the evening or while you’re trying to relax at the weekend? Has the scope ever shifted on training but you’ve only been paid for the original brief? Perhaps you have a client who always pays late or...
by Sharon Gaskin | Nov 22, 2018 | Client Relationships
If I asked you who your ideal client is, would be you able to describe them? Perhaps you’d tell me, “It’s EVERYONE”, “ANYONE!” or “I don’t know”. In which case, you NEED to read this blog. When you’re marketing a business of any kind, it makes sense to assume that you...
by Sharon Gaskin | May 24, 2018 | Client Relationships
When you work for yourself, you put a lot of time and energy into finding and keeping clients. Freelancers often feel – wrongly – that they should take whatever work comes their way and that clients choose them, not the other way round. As for breaking up with a...
by Sharon Gaskin | Apr 20, 2018 | Client Relationships
Do freelance negotiations fill you with fear? As a freelance trainer, the day will come sooner or later when you have to negotiate either your rate or the scope of your training provision. You might find the prospect downright terrifying but it doesn’t have to be....
by Sharon Gaskin | Mar 1, 2018 | Client Relationships
Do you struggle to know what your marketing messages should be? Or do you feel like you’re not advertising or marketing your training business in the right places? I know how frustrating this can be. One of my top tips is to think about the buying journey that your...