by Sharon Gaskin | Mar 12, 2021 | Client Relationships
One of the questions that often comes up is ‘Should I be using taster sessions to introduce myself to potential new clients?’ As with most things in life, there are pros and cons. What is a taster session and why might you offer them? A taster session is...
by Sharon Gaskin | Feb 23, 2021 | Client Relationships
Depending on how far you’re prepared to travel as a freelance trainer, your focus is likely to be on attracting local clients within comparatively easy reach of your home or office. If you do want to reach out to and be found by local businesses then there are some...
by Sharon Gaskin | Oct 29, 2020 | Client Relationships
When you’re just starting a new training business, one of your big concerns is naturally where you’re going to find work. How can you let people know that you’re available? How can you begin to attract referrals or find other trainers to collaborate...
by Sharon Gaskin | Jan 30, 2020 | Client Relationships, New Post
Attracting repeat business should be at the heart of your plans for marketing and growing your freelance training company. As I’ve said many times before, it’s far easier to sell to a client who knows and trusts you as a trainer than it is to attract new business....
by Sharon Gaskin | Apr 8, 2019 | Client Relationships
In any business, one of the big challenges but most fulfilling – and profitable – outcomes is creating lasting client relationships. It’s so much easier to sell products and services to clients who already know and trust you. And not only will they make repeat...
by Sharon Gaskin | Jan 25, 2019 | Client Relationships
I hate to say it but, at some point, most businesses find themselves working with a ‘bad’ client. The good news is that the longer you’re in business, the better you’ll probably get at spotting them and NOT working with them. If you’ve had one in the past or,...