How to set boundaries with your clients for a happier life
Do you ever find yourself answering the phone to a client late in the evening or while you’re trying to relax at the weekend? Has the scope ever shifted on training but you’ve only been paid for the original brief? Perhaps you have a client who always pays late or...
How to identify your ideal client
If I asked you who your ideal client is, would be you able to describe them? Perhaps you’d tell me, “It’s EVERYONE”, “ANYONE!” or “I don’t know”. In which case, you NEED to read this blog. When you’re marketing a business of any kind, it makes sense to assume that you...
How to break up with a client
When you work for yourself, you put a lot of time and energy into finding and keeping clients. Freelancers often feel – wrongly – that they should take whatever work comes their way and that clients choose them, not the other way round. As for breaking up with a...
How to get what you want from freelance negotiations
Do freelance negotiations fill you with fear? As a freelance trainer, the day will come sooner or later when you have to negotiate either your rate or the scope of your training provision. You might find the prospect downright terrifying but it doesn’t have to be....
How to win more clients through the buying journey
Do you struggle to know what your marketing messages should be? Or do you feel like you’re not advertising or marketing your training business in the right places? I know how frustrating this can be. One of my top tips is to think about the buying journey that your...About Sharon
Sharon Gaskin
