How to identify your ideal client

How to identify your ideal client

If I asked you who your ideal client is, would be you able to describe them? Perhaps you’d tell me, “It’s EVERYONE”, “ANYONE!” or “I don’t know”. In which case, you NEED to read this blog. When you’re marketing a business of any kind, it makes sense to assume that you...
How to break up with a client

How to break up with a client

When you work for yourself, you put a lot of time and energy into finding and keeping clients. Freelancers often feel – wrongly – that they should take whatever work comes their way and that clients choose them, not the other way round. As for breaking up with a...
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