How to get repeat business (10 tips that really work)
Attracting repeat business should be at the heart of your plans for marketing and growing your freelance training company. As I’ve said many times before, it’s far easier to sell to a client who knows and trusts you as a trainer than it is to attract new business....
How to create lasting client relationships
In any business, one of the big challenges but most fulfilling – and profitable – outcomes is creating lasting client relationships. It’s so much easier to sell products and services to clients who already know and trust you. And not only will they make repeat...
How to stop a bad client from ruining your business
I hate to say it but, at some point, most businesses find themselves working with a ‘bad’ client. The good news is that the longer you’re in business, the better you’ll probably get at spotting them and NOT working with them. If you’ve had one in the past or,...
How to set boundaries with your clients for a happier life
Do you ever find yourself answering the phone to a client late in the evening or while you’re trying to relax at the weekend? Has the scope ever shifted on training but you’ve only been paid for the original brief? Perhaps you have a client who always pays late or...
How to identify your ideal client
If I asked you who your ideal client is, would be you able to describe them? Perhaps you’d tell me, “It’s EVERYONE”, “ANYONE!” or “I don’t know”. In which case, you NEED to read this blog. When you’re marketing a business of any kind, it makes sense to assume that you...About Sharon
Sharon Gaskin