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Starting a Training Business: Do this before logos, websites and glossy brochures

Starting a Training Business: Do this before logos, websites and glossy brochures

by Sharon Gaskin | Jan 6, 2021 | Branding and Marketing

Have you been holding off starting a training business because you have a marketing must-have list as long as your arm? I’ve seen articles (usually from marketing companies who are understandably promoting their services) listing a logo, website, glossy...
Writing a marketing plan for a training business:  The three questions you must answer

Writing a marketing plan for a training business: The three questions you must answer

by Sharon Gaskin | Jul 5, 2020 | Branding and Marketing

Do you have a marketing plan for your training business? Whether you’re just starting out or have been a freelance trainer for several years, a clear marketing plan is essential. It will not only show you what you should be doing to attract clients to your...
Your marketing toolbox: Why you need these seven essentials

Your marketing toolbox: Why you need these seven essentials

by Sharon Gaskin | Jun 25, 2020 | Branding and Marketing

The ease and success with which any of us manage a task often come down to the quality of our tools, even in business. If you’re just starting as a freelance trainer or you want to give your training business an overhaul, there are seven tools that you should aim to...
How to grow your mailing list as a freelance trainer

How to grow your mailing list as a freelance trainer

by Sharon Gaskin | Jun 11, 2020 | Branding and Marketing

This is the first of a two-part blog exploring how to grow your email mailing list as a freelance trainer. You can check out part two about brilliant lead magnet ideas for trainers here. One of the most powerful marketing tools you can have in terms of growing your...
5 website mistakes that could be losing you business – and how to fix them

5 website mistakes that could be losing you business – and how to fix them

by Sharon Gaskin | May 26, 2020 | Branding and Marketing

Are website mistakes losing you business? Unless you rely solely on word of mouth recommendations and referrals to find new training clients, it’s likely that your website is one of your main marketing and sales tools. It’s so, so important because it’s...
15 more ideas to market training services

15 more ideas to market training services

by Sharon Gaskin | Oct 17, 2019 | Branding and Marketing

In my last blog article, I gave you 17 quick and easy ideas to promote your training business. As promised, I’m following up this topic with another 15 ideas to market training services that you can implement in small, bite-sized chunks. Contact your clients to...
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