Five things that make your training brand look amateur (and how to go pro)
Your training brand is about the identity you put out to the world as a trainer. Get yours right and your brand should resonate with your target clients and bring more business through the door. Get things wrong and you are in danger of diluting your brand and turning...
Seven MORE training business website essentials to boost enquiries and bookings
In last week’s blog, I covered eight essential features of training websites that attract more traffic, enquiries and, above all, bookings. Your website is such a powerful tool for boosting your reputation and authority as well as your marketing that I wanted to...
Eight essentials for your training business website
Creating a successful website for your training business – whether you do it yourself or bring a web developer on board – can be a challenging task. How should it be structured? What information should you include? What attracts visitors and turns website hits into...
How to use video marketing when you’re camera shy
As trainers, we’re arguably better than most at speaking to an audience, which means that – in theory – live video marketing should be a breeze. Of course, everyone has times when they’re camera shy or it could be that you just want to shake your video marketing up a...
So what?! The secret of marketing copy that sells
Many small businesses that don’t have the support of a dedicated marketing team struggle to create effective marketing copy. In my experience, copy that doesn’t resonate usually falls into one or more of the categories below: It’s too generic, talking to anyone and...About Sharon
Sharon Gaskin