Writing a marketing plan for a training business: The three questions you must answer
Do you have a marketing plan for your training business? Whether you’re just starting out or have been a freelance trainer for several years, a clear marketing plan is essential. It will not only show you what you should be doing to attract clients to your...
Your marketing toolbox: Why you need these seven essentials
The ease and success with which any of us manage a task often come down to the quality of our tools, even in business. If you’re just starting as a freelance trainer or you want to give your training business an overhaul, there are seven tools that you should aim to...
How to grow your mailing list as a freelance trainer
Originally published in January 2013, updated June 2020 This is the first of a two-part blog exploring how to grow your email mailing list as a freelance trainer. You can check out part two about brilliant lead magnet ideas for trainers here. One of the most powerful...
5 website mistakes that could be losing you business – and how to fix them
Updated May 2020 (First published January 2017) Are website mistakes losing you business? Unless you rely solely on word of mouth recommendations and referrals to find new training clients, it’s likely that your website is one of your main marketing and sales tools....
15 more ideas to market training services
In my last blog article, I gave you 17 quick and easy ideas to promote your training business. As promised, I’m following up this topic with another 15 ideas to market training services that you can implement in small, bite-sized chunks. Contact your clients to...About Sharon
Sharon Gaskin