Why the second launch of a course can hit problems (and what to do about it)
Have you ever launched a new training programme, filled all the seats (virtual or in-person), got fantastic feedback and been thrilled with your success, only to attract little to no interest during your second launch? You’re not alone. Many trainers and other course...How To Sell Training Courses To Companies
There is an abundance of benefits to becoming a freelance trainer and spending your days in the training room doing what you love. However, starting your own training business isn’t always plain sailing. One particular thing that many who are new to the training...
Smarter Marketing for Freelance Trainers
Is there a secret to smarter marketing for my training business? I’m asked this question a lot, usually by trainers who fall into one of two camps: those who feel like they’re spending all their time marketing (but not always with results proportionate to...
Marketing matters: Why this one thing should be top of your to-do list today
Marketing matters. Even if you’re rushed off your feet with clients queuing up for your training services, I hope I can convince you that marketing should still be at the top of your priority list today and every day. I often hear from both new and experienced...
Freelance Trainers: Don’t Make This Basic Mistake
Are you clear on what you’re offering as a freelance trainer and to who? One of the biggest mistakes I see new freelance trainers make is trying to be all things to all people and offering training on anything under the sun. Of course, I understand why people...About Sharon
Sharon Gaskin
