Freelance Trainers: Don’t Make This Basic Mistake
Are you clear on what you’re offering as a freelance trainer and to who? One of the biggest mistakes I see new freelance trainers make is trying to be all things to all people and offering training on anything under the sun. Of course, I understand why people...
Starting a Training Business: Do this before logos, websites and glossy brochures
Have you been holding off starting a training business because you have a marketing must-have list as long as your arm? I’ve seen articles (usually from marketing companies who are understandably promoting their services) listing a logo, website, glossy...
Writing a marketing plan for a training business: The three questions you must answer
Do you have a marketing plan for your training business? Whether you’re just starting out or have been a freelance trainer for several years, a clear marketing plan is essential. It will not only show you what you should be doing to attract clients to your...
Your marketing toolbox: Why you need these seven essentials
The ease and success with which any of us manage a task often come down to the quality of our tools, even in business. If you’re just starting as a freelance trainer or you want to give your training business an overhaul, there are seven tools that you should aim to...
How to grow your mailing list as a freelance trainer
This is the first of a two-part blog exploring how to grow your email mailing list as a freelance trainer. You can check out part two about brilliant lead magnet ideas for trainers here. One of the most powerful marketing tools you can have in terms of growing your...About Sharon
Sharon Gaskin
