Marketing matters: Why this one thing should be top of your to-do list today
Marketing matters. Even if you’re rushed off your feet with clients queuing up for your training services, I hope I can convince you that marketing should still be at the top of your priority list today and every day. I often hear from both new and experienced...
Freelance Trainers: Don’t Make This Basic Mistake
Are you clear on what you’re offering as a freelance trainer and to who? One of the biggest mistakes I see new freelance trainers make is trying to be all things to all people and offering training on anything under the sun. Of course, I understand why people...
Starting a Training Business: Do this before logos, websites and glossy brochures
Have you been holding off starting a training business because you have a marketing must-have list as long as your arm? I’ve seen articles (usually from marketing companies who are understandably promoting their services) listing a logo, website, glossy...
Writing a marketing plan for a training business: The three questions you must answer
Do you have a marketing plan for your training business? Whether you’re just starting out or have been a freelance trainer for several years, a clear marketing plan is essential. It will not only show you what you should be doing to attract clients to your...
Your marketing toolbox: Why you need these seven essentials
The ease and success with which any of us manage a task often come down to the quality of our tools, even in business. If you’re just starting as a freelance trainer or you want to give your training business an overhaul, there are seven tools that you should aim to...About Sharon
Sharon Gaskin
