by Sharon Gaskin | Apr 6, 2022 | Branding and Marketing
Do you use explainer videos to help promote your courses or training? If not, today’s blog is for you and why now might be the time to start. What are explainer videos? As the name suggests, explainer videos are short videos that explain a product or service. They can...
by Sharon Gaskin | Mar 23, 2022 | Branding and Marketing
Have you ever launched a new training programme, filled all the seats (virtual or in-person), got fantastic feedback and been thrilled with your success, only to attract little to no interest during your second launch? You’re not alone. Many trainers and other course... by Sharon Gaskin | Aug 11, 2021 | Branding and Marketing, Coaching and Mentoring
There is an abundance of benefits to becoming a freelance trainer and spending your days in the training room doing what you love. However, starting your own training business isn’t always plain sailing. One particular thing that many who are new to the training...
by Sharon Gaskin | Jul 5, 2021 | Branding and Marketing
Is there a secret to smarter marketing for my training business? I’m asked this question a lot, usually by trainers who fall into one of two camps: those who feel like they’re spending all their time marketing (but not always with results proportionate to...
by Sharon Gaskin | May 26, 2021 | Branding and Marketing
Marketing matters. Even if you’re rushed off your feet with clients queuing up for your training services, I hope I can convince you that marketing should still be at the top of your priority list today and every day. I often hear from both new and experienced...
by Sharon Gaskin | May 13, 2021 | Branding and Marketing
Are you clear on what you’re offering as a freelance trainer and to who? One of the biggest mistakes I see new freelance trainers make is trying to be all things to all people and offering training on anything under the sun. Of course, I understand why people...