by Sharon Gaskin | Jan 6, 2021 | Branding and Marketing
Have you been holding off starting a training business because you have a marketing must-have list as long as your arm? I’ve seen articles (usually from marketing companies who are understandably promoting their services) listing a logo, website, glossy...
by Sharon Gaskin | Jul 5, 2020 | Branding and Marketing
Do you have a marketing plan for your training business? Whether you’re just starting out or have been a freelance trainer for several years, a clear marketing plan is essential. It will not only show you what you should be doing to attract clients to your...
by Sharon Gaskin | Jun 25, 2020 | Branding and Marketing
The ease and success with which any of us manage a task often come down to the quality of our tools, even in business. If you’re just starting as a freelance trainer or you want to give your training business an overhaul, there are seven tools that you should aim to...
by Sharon Gaskin | Jun 11, 2020 | Branding and Marketing
Originally published in January 2013, updated June 2020 This is the first of a two-part blog exploring how to grow your email mailing list as a freelance trainer. You can check out part two about brilliant lead magnet ideas for trainers here. One of the most powerful...
by Sharon Gaskin | May 26, 2020 | Branding and Marketing
Updated May 2020 (First published January 2017) Are website mistakes losing you business? Unless you rely solely on word of mouth recommendations and referrals to find new training clients, it’s likely that your website is one of your main marketing and sales tools....
by Sharon Gaskin | Oct 17, 2019 | Branding and Marketing
In my last blog article, I gave you 17 quick and easy ideas to promote your training business. As promised, I’m following up this topic with another 15 ideas to market training services that you can implement in small, bite-sized chunks. Contact your clients to...