Most training businesses have business plans that are just not doing them any favours. In fact I would go as far as saying that most freelance trainers have business plans that are only holding them back. Their business plans are actually bad for them.
Now, don’t get me wrong. I’m not saying that business planning is bad for business.
Business planning is essential for the success of you and your business.
But when it comes the actual act of writing a business plan, most businesses start with a template downloaded from the internet which usually creates a document of at least 10 to 20 pages. All the pretty boxes are filled out, the cashflow spreadsheet is completed and the answers to the questions such as “What is your USP?” are answered.
What happens to this 20 page document?
Yup, that’s right. In fact I know you know which drawer in your filing cabinet I am talking about here, don’t you?
What use is a 20 page business plan that just sits and gathers dust. That sort of business is really bad for business.
A business plan that is going to get you moving forward is a working document. It needs to be something that you use each and every day to help you decide what you should be doing each and every day.
Mission statements and general synopsises are all very business-like but it’s the actual day-to-day actions you need to be clear on to help you with your marketing and promoting.
So what sort of business plan is great for a training business?
Your business plan should be no longer than a single sheet of A4. It should answer the 3 questions “Where are you now?”, “Where do you want to be?” and “How are you going to get?”
There should be no corporate BS, no unnecessary long-words – just focused SMART goals and a list of bullet points outlining your planned daily, weekly and monthly actions.
Want some 1-2-1 help simplifying your business plan? Then get in touch and we can arrange an initial phone consultation www.TheTrainersTrainingCompany.co.uk/contact