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Why you should create a ‘Success folder’ of positive feedback

The life of a freelance trainer is often full of highs and lows, as it is for anyone who’s self-employed. For all the good times, you may have times when you feel like you’ve lost your mojo or you don’t quite know what you’re doing (that pesky imposter syndrome has a...

17 tasks to outsource to a Virtual Assistant

When you’re a freelance trainer, you have to wear a lot of hats. Trainer, marketer, administrator, salesperson, accountant – you may find yourself stepping into every role. But the question is, how many of these roles are actually a good fit for your skills? Often,...

How to get what you want from freelance negotiations

As a freelance trainer, the day will come sooner or later when you have to negotiate either your rate or the scope of your training provision. You might find the prospect downright terrifying but it doesn’t have to be. I’ve put together some of my tried and tested...

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20 Top Trainers Share Their Best Marketing Tips

  Ever wondered how successful freelance trainers market their business? In this post, I share marketing tips from the best freelance trainers. Which ones will you try? 1. Alex Hewlett Differentiate between 'No never' and 'No, not yet'. Follow up the 'Not yet'...

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7 proven marketing tips for busy freelance trainers

When we’re rushed off our feet, one of the first things that can drop off the radar is our marketing. But, no matter how busy you are, marketing matters, especially if you’re a freelancer and you want to get off the feast and famine rollercoaster. Here are seven...

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How to grow your business by playing to your strengths

Sometimes we do things in our businesses because we think we should. Or we get caught up on the things we perceive as failures, turning ourselves inside out trying to ‘fix’ them. Well, I’m calling out this approach. Yes, it’s important to be aware of your weaknesses...

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How to win more clients through the buying journey

Do you struggle to know what your marketing messages should be? Or do you feel like you’re not advertising or marketing your training business in the right places? I know how frustrating this can be. One of my top tips is to think about the buying journey that your...

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How to find your niche

In my last blog, I talked about how to overcome the fear of niching and why choosing to niche can be one of the best ways to grow a training business. If you are convinced that niching is the way forward for you, the next challenge is how to identify and move into the...

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How to overcome the fear of niching

To niche or not to niche? I can’t tell you how often this topic comes up in the Trainer Talk community! Should you focus your services on meeting the needs of a smaller specialised audience or is it more advisable to avoid niching and market yourself as something of a...

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Photos and Images for Trainer Websites

You're a trainer looking to enhance your website content and you're looking for images, photos, and other visuals to make your content stand out.  Here's a list of 18 different places where you can find images. Some are paid subscriptions. This means each month you'll...

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How to focus: Seven ways to overcome distractions at work

We live in an age packed full of distractions – phones, email, social media, instant messaging, multiple clients, and so on. It’s quite the juggling act. I used to think that it would be easier to stay focused when I started working on my own but the sheer scope of...

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5 common email marketing mistakes to avoid

If you are sending emails out to your mailing list and not attracting the open rates or responses that you expect, you could be making one of the five common email marketing mistakes below. Don’t worry, I’ve got some advice to steer your future campaigns in the right...

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7 ways you can make time for time off

When you run your own training business, it can feel like there are a million and one demands on your time. As well as delivering the training itself, you probably wear many different hats: administrator, marketer, bookkeeper, customer service rep, accountant and...

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9 Essential Ingredients of a Successful Training Business

Over my career, first as a freelance trainer and then through The Trainers Training Company, I’ve come to the conclusion that there are nine essential ingredients of a successful training business. They are: Goals What do you want your training business to achieve?...

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15 Easy Ways Trainers Can Reach Local Clients

Depending on how far you’re prepared to travel as a freelance trainer, your focus is likely to be on attracting local clients within comparatively easy reach of your home or office. If you do want to reach out to and be found by local businesses then there are some...

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How to raise your prices without losing clients

When was the last time that you raised your prices for your training services? Do you review your pricing regularly or have your fees stayed the same since you started your self-employed journey? If you haven’t raised your prices in a while, it’s likely that different...

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How to charge what you’re worth (and feel good about it)

One of the questions I hear most often and yet, in some ways, find the most difficult to answer is, “How much should I charge as a freelance trainer?” There are many different factors that will influence your rates – these include your experience, the demand for your...

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How to ask your network for help

As a freelance trainer, your wider network can help to fulfil a number of roles in your professional life – it’s the source of opportunities, mentors, coaches, referrals, colleagues and peers. As a result, you’re likely to come across a reason fairly soon to reach out...

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How to get your training business ready for GDPR changes

You are going to hear a lot about GDPR – the General Data Protection Regulations that come into effect in May 2018.  Before you turn away from another set of ‘compliance’ information there are some things you really need to know to protect your business. Not only do...

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How to market your training business on Instagram

Do you use Instagram to market your training business? If not, you could be missing out on a busy, highly engaged marketing avenue that’s growing at an incredible rate. In researching this article, I found the following recent stats about Instagram (Source: DMR - June...

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How to make a passive income as a freelance trainer

Keep earning even while you sleep As a freelance trainer – like any individual who sells services – you face the dilemma of how to create a business model that doesn’t wholly rely on selling time for money. If you charge by the hour, for example, there are a finite...

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