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Social Media and Blogging
Don’t let FOMO drive you to TikTok if it’s not where your clients are
“Should I be using TikTok for my business?” This question comes up a lot at the moment in various business groups and communities and it’s certainly something I’ve been asked by trainers. I think people have genuine FOMO (“Fear of missing out” if you missed out on...
How to market your training business on Instagram
Do you use Instagram to market your training business? If not, you could be missing out on a busy, highly engaged marketing avenue that’s growing at an incredible rate. In researching this article, I found the following recent stats about Instagram: The platform has...
Which social media platform should I be using as a freelance trainer?
"Which social media platform should I be using as a freelance trainer?" This is a question that comes up a lot within the freelance training community. Should you be using LinkedIn, Facebook, Instagram, Pinterest, Twitter or even TikTok to market your training...
5 Social Media Tips Guaranteed to Get Results
Social media - love it or hate it, there's no denying that it's here to stay. There are many reasons to use social media marketing to grow your business. It's a great way of connecting with potential clients and showing your fabulous personality as a trainer. Still,...
How to plan the perfect blog post for your audience
Writing the perfect blog post to attract traffic to your website and build engagement doesn't happen by chance. Before you write an article, it's vital to think about how it will fit into the bigger picture. Several years ago, I created the infographic below to show...
Photos and images for training websites: My 40 favourite stock photo sites
Are you wondering where you can find good quality photos and images for your training websites? Ideally, it's great to have some professionally taken shots of yourself and your clients/training sessions to use on your website. I'd always recommend investing in this as...
7 quick social media activities to grow your training business
Social media offers many different ways to connect with potential clients and create longlasting relationships with your audience. It’s also a tool for building your reputation and authority as a trainer, and for driving organic traffic to your website. That being...
The beginner’s guide to social media marketing & blogging for freelance trainers
Social media marketing and blogging can be fantastic tools to help you grow your training business. Both offer a powerful way to connect with potential clients, bring traffic to your website and build your reputation in your field. The benefits of social media...
Publishing LinkedIn articles: The beginner’s guide
Looking for ways to grow your visibility as a trainer and build your expert reputation? One option that can deliver great results in this area is publishing LinkedIn articles. To help you, I’ve put together a beginner’s guide. Why publish articles on LinkedIn?...
How to use #hashtags to grow your presence on social media (Part Two)
In Part One of my guide – How to use #hashtags to grow your presence on social media – we took a quick tour of how hashtags are used on different platforms. Now, in Part Two, I want to give you a breakdown of some of the most important hashtag dos and don’ts as well...
How to use #hashtags to grow your presence on social media (Part One)
Most of us are familiar with seeing hashtags on social media but you may have questions about how to best use them on each platform. I’ve put together a handy two-part guide to help you get to grips with hashtag best practice. In Part One, I’ll be looking at hashtags...
Grow your training blog with these 5 easy tips
In last week’s blog, I talked about how blogging is a fantastic tool for building your reputation and authority as a trainer. Plus, it also sends out positive signals to Google about the relevance of your content. I know blogging is an important topic for many...
Grow your training blog with these six simple tactics
Although, as a freelance trainer, you may bring in business via recommendations and referrals, it’s still important to have a strong online presence. Your training blog can help with this. Blogs are a great avenue to publish fresh content that appeals to your target...
How to get found on LinkedIn
As a freelance trainer, LinkedIn can be a valuable marketing and networking tool, helping you connect with potential clients and grow your reputation. But how do you get found on LinkedIn? We’ve put together our top hints and tips for making your profile easy to find,...
Five ways you can convert your LinkedIn connections into clients
In past blogs, we’ve looked at what a great resource LinkedIn can be when you’re building a successful training business. This week, I wanted to take things a bit further and concentrate on how you can tap the unmined potential of LinkedIn connections and discover how...
Never run out of training blog article ideas again!
I’ve talked in the past about how writing a regular blog can be a great marketing tool for your training business, and a way to build your reputation and authority, but committing to a training business blog is just the beginning. How can you keep coming up with fresh...
Using LinkedIn to build your training business
In last week’s blog, we looked at using Facebook to build your training business. Continuing on the social media theme, this week I wanted to take a look at using LinkedIn to build your training business, network and reputation. According to the latest stats (March...
Using Facebook to grow your training business
Should you be using Facebook to grow your training business? In today's blog, we'll take a look at the pros and cons. Facebook business pages in numbers There are currently more than 60 million active Facebook pages and more than 200 million small businesses...
Why writing a regular blog can boost your freelance training business
Can writing a regular blog really help you to grow your training business? Is it really necessary to blog? What will it help you to achieve? Would your time be better spent elsewhere in your business? While writing and maintaining a blog isn’t the right move for...
These three questions will change how you use social media forever
Is it time to change how you use social media for your training business? One of the things we hear as freelance trainers or small business owners is that we need to grow our presence on social media. It's often described as the "ideal" way to engage with potential...
How You Can Get More Value From LinkedIn Groups
Have LinkedIn groups had their day? One of the questions that keeps coming up in discussions with my clients recently is the value of LinkedIn groups and whether it's really worth getting involved in them. Many of the groups on LinkedIn have lots of members but...
6 Ways To Get More From Your LinkedIn Network
LinkedIn is a fabulous tool that all freelance trainers should be using to develop and grow their businesses. Out of all the social media platforms, it’s probably the one where your target market is likely to congregate, particularly if you are aiming to get corporate...
Twitter Lists: The Secret to Getting Better Results From Twitter
A great question came up in one of my Mentoring sessions with a client last week. 'Sharon, I'm using Twitter and I'm following 1000 people. This is fantastic BUT I'm feeling completely overwhelmed. I'm worried about adding new followers as I feel I can't keep up with...
How You Can Use Social Media And Still Get Your Work Done
Just got back from Trainer Talk Live in London where we had a fantastic session from Jo Dodds on Social Media. One of the hottest topics for discussion amongst a great group of freelance trainers was: 'How can I use social media to to promote my training business...
How To Get Your First 100 Members of a LinkedIn Group
My Linked In Group, Trainer Talk now has over 1200 members and is growing rapidly by the day. Every single day I’m approving between 10 and 20 members who have heard about Trainer Talk and want to be part of it. It seems that now the Group has got a large membership...
Why You Should Start A Linked In Group
Participating in a Linked In Group, particularly a group that is full of people within your target market is a great way of building your profile. By answering questions and joining in discussions you can showcase what you do, demonstrate your expertise, and make it...
How To Get The Best From Forums And Groups
Last week my group on Linked In, Trainer Talk, hit an important milestone with the approval of the 1000th member. I've been amazed and obviously delighted with the numbers of trainers who are joining up every day. I'm a big advocate of using forums and groups as they...
Freelance Trainers: Are You Making Excuses For Not Using Social Networking?
I am amazed at the number of freelance trainers I meet who are NOT actively using social networks. As I’m a great believer in the value of Twitter in particular I’m really trying to encourage other trainers to get on board and to start using it as part of their...
Freelance Trainers: Join The Twitter Gang!
I’m amazed at the number of freelance trainers I know who are NOT actively using Twitter. As I'm a great believer in the value of Twitter I'm really trying to encourage other trainers to get on board and to start using Twitter as part of their marketing mix. But there...
Are Freelance Trainers Wasting Their Time On Twitter?
Should freelance trainers be using Twitter or is it just a waste of your time?
Using LinkedIn to help build your online profile
Whether you plan to market yourself as a trainer online or not, there is no doubt that the internet is fast becoming THE place to check people out before they are spoken to, contacted or even hired. We are seeing reports in the media more and more about how companies...
