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Social Media and Blogging
Photos and images for training websites: My 40 favourite stock photo sites
Are you wondering where you can find good quality photos and images for your training websites? Ideally, it's great to have some professionally taken shots of yourself and your clients/training sessions to use on your website. I'd always recommend investing in this as...
7 quick social media activities to grow your training business
Social media offers many different ways to connect with potential clients and create longlasting relationships with your audience. It’s also a tool for building your reputation and authority as a trainer, and for driving organic traffic to your website. That being...
The beginner’s guide to social media marketing & blogging for freelance trainers
Social media marketing and blogging can be fantastic tools to help you grow your training business. Both offer a powerful way to connect with potential clients, bring traffic to your website and build your reputation in your field. The benefits of social media...
Publishing LinkedIn articles: The beginner’s guide
Looking for ways to grow your visibility as a trainer and build your expert reputation? One option that can deliver great results in this area is publishing LinkedIn articles. To help you, I’ve put together a beginner’s guide. Why publish articles on LinkedIn?...
How to use #hashtags to grow your presence on social media (Part Two)
In Part One of my guide – How to use #hashtags to grow your presence on social media – we took a quick tour of how hashtags are used on different platforms. Now, in Part Two, I want to give you a breakdown of some of the most important hashtag dos and don’ts as well...
How to use #hashtags to grow your presence on social media (Part One)
Most of us are familiar with seeing hashtags on social media but you may have questions about how to best use them on each platform. I’ve put together a handy two-part guide to help you get to grips with hashtag best practice. In Part One, I’ll be looking at hashtags...
5 more actionable tips to grow your training blog
In last week’s blog, I talked about how blogging is a fantastic tool for building your reputation and authority as a trainer while sending out positive signals to Google about the relevance of your content. I know blogging is an important topic for many freelance...
6 tips to grow your training blog
Although, as a freelance trainer, you may bring in business via recommendations and referrals, it’s still important to have a strong online presence. Your training blog can help with this. Blogs are a great avenue to publish fresh content that appeals to your target...
Freelance Trainers: Here’s Your Perfect Blog Post Outline
Creating the perfect blog post, one that will help grow your freelance trainer business, doesn't start when you start typing the content! The perfect blog post is planned, strategically, before your fingers hit the keyboard! This infographic outlines what you need to...
How to market your training business on Instagram
Do you use Instagram to market your training business? If not, you could be missing out on a busy, highly engaged marketing avenue that’s growing at an incredible rate. In researching this article, I found the following recent stats about Instagram (Source: DMR - June...
How to get found on LinkedIn
Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• As a freelance trainer, LinkedIn can be a valuable marketing and networking tool,...
Five ways you can convert your LinkedIn connections into clients
Would you like more great advice for your Freelance Training Business? Download: “20 Ways To Re-Energise Your Training Business” •••••• In past blogs, we’ve looked at what a great resource LinkedIn can be when you’re building a successful training business. This week,...
Never run out of article ideas for your training business blog again
Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business" •••••• I’ve talked in the past about how writing a regular blog can be a great marketing tool...
Using LinkedIn to build your training business
Would you like more great advice for your Freelance Training Business? Download: “20 Ways To Re-Energise Your Training Business” •••••• In last week’s blog, we looked at using Facebook to build your training business. Continuing on the social media theme, this week I...
Using Facebook to build your training business
Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• Sooner or later everyone who runs a business is told that they need to use social...
Why a blog can boost your freelance training business
One question people often ask is whether they should write a regular blog and feature it on their freelance training website. Is it really necessary? What will it help them achieve? Wouldn’t their time be better spent elsewhere in the business? While writing and...
These three questions will change how you use social media forever
One of the things we hear as freelance trainers or small business owners is that we need to grow our presence on social media, engage with potential customers and let our personality shine through on platforms that are all about connecting with people. While this is...
Freelance Trainers: How You Can Get More Value From Linked In Groups
Have Linked In groups had their day? One of the questions that keeps coming up in discussions with my clients recently is the value of Linked In groups and whether it's really worth getting involved in them. Many of the groups on Linked In have lots of members...
6 Ways To Get More From Your Linked In Network
Linked In is a fabulous tool that all freelance trainers should be using to develop and grow their businesses. Out of all the social media platforms it’s probably the one where your target market is likely to congregate, particularly if you are aiming to get...
This Is Such A Simple Tip To Get Better Results From Twitter
A great question came up in one of my Mentoring sessions with a client last week. 'Sharon, I'm using Twitter and I'm following 1000 people. This is fantastic BUT I'm feeling completely overwhelmed. I'm worried about adding new followers as I feel I can't keep up with...
Here’s Some Of Your Social Media Questions Answered
Hope you are having a great week in this fabulous un-March like weather and that it isn't affecting your productivity too much! Thanks to everyone who dragged themselves away from the garden on Monday evening and joined in the Social Media Q and A. I really enjoyed...
5 Tips To Get Better Results From Social Media
One of the key issues that continues to crop up with people that I work with is Social Media. Do any of these sound familiar? - Feeling of overwhelm, you know you ought to be using Social Media but don't really know where to start or if you are doing the right things ...
How You Can Use Social Media And Still Get Your Work Done
Just got back from Trainer Talk Live in London where we had a fantastic session from Jo Dodds on Social Media. One of the hottest topics for discussion amongst a great group of freelance trainers was: 'How can I use social media to to promote my training business...
How To Get Your First 100 Members Of A Linked In Group
My Linked In Group, Trainer Talk now has over 1200 members and is growing rapidly by the day. Every single day I’m approving between 10 and 20 members who have heard about Trainer Talk and want to be part of it. It seems that now the Group has got a large membership...
Why You Should Start A Linked In Group
Participating in a Linked In Group, particularly a group that is full of people within your target market is a great way of building your profile. By answering questions and joining in discussions you can showcase what you do, demonstrate your expertise, and make it...
How To Get The Best From Forums And Groups
Last week my group on Linked In, Trainer Talk, hit an important milestone with the approval of the 1000th member. I've been amazed and obviously delighted with the numbers of trainers who are joining up every day. I'm a big advocate of using forums and groups as they...
Is Twitter Just About Cheese Sandwiches?
In this latest video post Sharon debunks the myth that Twitter is a waste of time and shares her tips for building sucessful relationships through this powerful medium.
How Can Freelance Trainers Get Started On Twitter?
Are you feeling overwhelmed and confused by the thought of using Twitter to promote your training business? In this video post Sharon shares some basic tips to help you get started.
Freelance Trainers: Are You Making Excuses For Not Using Social Networking?
I am amazed at the number of freelance trainers I meet who are NOT actively using social networks. As I’m a great believer in the value of Twitter in particular I’m really trying to encourage other trainers to get on board and to start using it as part of their...
Freelance Trainers: Join The Twitter Gang!
I’m amazed at the number of freelance trainers I know who are NOT actively using Twitter. As I'm a great believer in the value of Twitter I'm really trying to encourage other trainers to get on board and to start using Twitter as part of their marketing mix. But there...
Are Freelance Trainers Wasting Their Time On Twitter?
Should freelance trainers be using Twitter or is it just a waste of your time?
Using LinkedIn to help build your online profile
Whether you plan to market yourself as a trainer online or not, there is no doubt that the internet is fast becoming THE place to check people out before they are spoken to, contacted or even hired. We are seeing reports in the media more and more about how companies...
