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Social Media and Blogging

How to plan the perfect blog post for your audience

How to plan the perfect blog post for your audience

Writing the perfect blog post to attract traffic to your website and build engagement doesn't happen by chance. Before you write an article, it's vital to think about how it will fit into the bigger picture. Several years ago, I created the infographic below to show...

Publishing LinkedIn articles: The beginner’s guide

Publishing LinkedIn articles: The beginner’s guide

Looking for ways to grow your visibility as a trainer and build your expert reputation? One option that can deliver great results in this area is publishing LinkedIn articles. To help you, I’ve put together a beginner’s guide.   Why publish articles on LinkedIn?...

Grow your training blog with these 5 easy tips

Grow your training blog with these 5 easy tips

In last week’s blog, I talked about how blogging is a fantastic tool for building your reputation and authority as a trainer. Plus, it also sends out positive signals to Google about the relevance of your content. I know blogging is an important topic for many...

Grow your training blog with these six simple tactics

Grow your training blog with these six simple tactics

Although, as a freelance trainer, you may bring in business via recommendations and referrals, it’s still important to have a strong online presence. Your training blog can help with this. Blogs are a great avenue to publish fresh content that appeals to your target...

How to market your training business on Instagram

How to market your training business on Instagram

Do you use Instagram to market your training business? If not, you could be missing out on a busy, highly engaged marketing avenue that’s growing at an incredible rate. In researching this article, I found the following recent stats about Instagram (Source: DMR - June...

How to get found on LinkedIn

How to get found on LinkedIn

As a freelance trainer, LinkedIn can be a valuable marketing and networking tool, helping you connect with potential clients and grow your reputation. But how do you get found on LinkedIn? We’ve put together our top hints and tips for making your profile easy to find,...

Never run out of training blog article ideas again!

Never run out of training blog article ideas again!

I’ve talked in the past about how writing a regular blog can be a great marketing tool for your training business, and a way to build your reputation and authority, but committing to a training business blog is just the beginning. How can you keep coming up with fresh...

Using LinkedIn to build your training business

Using LinkedIn to build your training business

In last week’s blog, we looked at using Facebook to build your training business. Continuing on the social media theme, this week I wanted to take a look at using LinkedIn to build your training business, network and reputation. According to the latest stats (March...

Using Facebook to grow your training business

Using Facebook to grow your training business

Should you be using Facebook to grow your training business? In today's blog, we'll take a look at the pros and cons.   Facebook business pages in numbers There are currently more than 60 million active Facebook pages and more than 200 million small businesses...

How You Can Get More Value From LinkedIn Groups

How You Can Get More Value From LinkedIn Groups

  Have LinkedIn groups had their day? One of the questions that keeps coming up in discussions with my clients recently is the value of LinkedIn groups and whether it's really worth getting involved in them. Many of the groups on LinkedIn have lots of members but...

6 Ways To Get More From Your LinkedIn Network

6 Ways To Get More From Your LinkedIn Network

LinkedIn is a fabulous tool that all freelance trainers should be using to develop and grow their businesses. Out of all the social media platforms, it’s probably the one where your target market is likely to congregate, particularly if you are aiming to get corporate...

Here’s Some Of Your Social Media Questions Answered

Here’s Some Of Your Social Media Questions Answered

Hope you are having a great week in this fabulous un-March like weather and that it isn't affecting your productivity too much! Thanks to everyone who dragged themselves away from the garden on Monday evening and joined in the Social Media Q and A. I really enjoyed...

5 Tips To Get Better Results From Social Media

5 Tips To Get Better Results From Social Media

One of the key issues that continues to crop up with people that I work with is Social Media. Do any of these sound familiar? - Feeling of overwhelm, you know you ought to be using Social Media but don't really know where to start or if you are doing the right things ...

How You Can Use Social Media And Still Get Your Work Done

How You Can Use Social Media And Still Get Your Work Done

Just got back from Trainer Talk Live in London where we had a fantastic session from Jo Dodds on Social Media. One of the hottest topics for discussion amongst a great group of freelance trainers was: 'How can I use social media to to promote my training business...

How To Get Your First 100 Members Of A Linked In Group

How To Get Your First 100 Members Of A Linked In Group

My Linked In Group, Trainer Talk now has over 1200 members and is growing rapidly by the day. Every single day I’m approving between 10 and 20 members who have heard about Trainer Talk and want to be part of it. It seems that now the Group has got a large membership...

Why You Should Start A Linked In Group

Why You Should Start A Linked In Group

Participating in a Linked In Group, particularly a group that is full of people within your target market is a great way of building your profile. By answering questions and joining in discussions you can showcase what you do, demonstrate your expertise, and make it...

How To Get The Best From Forums And Groups

How To Get The Best From Forums And Groups

Last week my group on Linked In, Trainer Talk, hit an important milestone with the approval of the 1000th member. I've been amazed and obviously delighted with the numbers of trainers who are joining up every day. I'm a big advocate of using forums and groups as they...

Freelance Trainers: Join The Twitter Gang!

Freelance Trainers: Join The Twitter Gang!

I’m amazed at the number of freelance trainers I know who are NOT actively using Twitter. As I'm a great believer in the value of Twitter I'm really trying to encourage other trainers to get on board and to start using Twitter as part of their marketing mix. But there...

Using LinkedIn to help build your online profile

Using LinkedIn to help build your online profile

Whether you plan to market yourself as a trainer online or not, there is no doubt that the internet is fast becoming THE place to check people out before they are spoken to, contacted or even hired. We are seeing reports in the media more and more about how companies...

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