BLOG

Expertise, Authority and Trust

Why You Need To Understand The Business Of Your Client

Why You Need To Understand The Business Of Your Client

How important is it to understand the business of your client? As a trainer, can you work within any sector or should you always niche? The case for niching and understanding the business of your client In my experience, one of the things that buyers of training look...

How to be authentic in your business and why it matters

How to be authentic in your business and why it matters

These days, being authentic in your business is more important than ever. People want to know that they’re putting their money into safe hands and, in the case of trainers, that we’ll share knowledge that’s current, relevant, and will make a positive difference. Just...

How to get your training business ready for GDPR changes

How to get your training business ready for GDPR changes

You are going to hear a lot about GDPR – the General Data Protection Regulations that come into effect in May 2018.  Before you turn away from another set of ‘compliance’ information there are some things you really need to know to protect your business. Not only do...

How to create an effective trainer profile

How to create an effective trainer profile

Two of the definitions for the word 'profile' are ‘a concise biographical sketch’ and ‘degree or level of public exposure’. I think that an effective trainer profile – or any professional profile, for that matter – lies somewhere between the two; a combination of...

How to find public speaking opportunities

How to find public speaking opportunities

Public speaking opportunities... when was the last time you looked for some as a way to grow your business? As trainers, people expect us to feel confident about getting up in front of an audience, but I often find that confidence depends on context. How you feel in...

4 Good Reasons To Run Public Workshops

4 Good Reasons To Run Public Workshops

Do you run public workshops as a trainer? If not, here are four good reasons you might want to add them into your range of training services: 1. Additional income stream If you get the marketing and promotion of your workshop right - as well as the right ticket price...

triangle5

Won't be long!

Share This