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Expertise, Authority and Trust
Expertise, authority and trustworthiness (E-A-T): How these three words are your key to a full training diary
Expertise, authority and trustworthiness - also known as E-A-T. Back in August 2018, Google rolled out a significant algorithm change that focused on these three words. This update intended to prioritise websites where the publishers could show themselves to be: An...
How to ask clients for testimonials and have them say ‘yes’
In last week’s blog, we looked at the many benefits of using testimonials to market your training business. Of course, knowing that testimonials are a fantastic marketing tool doesn’t mean that you’ll automatically feel comfortable about asking your clients to leave a...
Why it’s time to start using testimonials in your marketing
Do you use testimonials on your website and on other forms of marketing? Do you have a system for collecting or requesting feedback? Do you encourage clients to leave Google, Facebook or Yell reviews? If you’re not using testimonials, reviews and case studies in your...
How to be authentic in your business and why it matters
These days, being authentic in your business is more important than ever. People want to know that they’re putting their money into safe hands and, in the case of trainers, that we’ll share knowledge that’s current, relevant and will make a positive difference. Just a...
How to connect with influencers to promote your training business
What’s the saying? It’s not what you know but who you know. This is definitely a sentiment that’s driving marketing approaches at the moment – influencer marketing is big news. Why are influencers so important? An influencer is someone who has an established and loyal...
7 ways to use social proof to market your training services
One of the biggest barriers to clinching a sale/contract/booking for any business, whether they’re selling to businesses or consumers, is fear. People are wary of the unknown and fearful of making a mistake. By using social proof in your marketing, you can help to...
How to get your training business ready for GDPR changes
You are going to hear a lot about GDPR – the General Data Protection Regulations that come into effect in May 2018. Before you turn away from another set of ‘compliance’ information there are some things you really need to know to protect your business. Not only do...
How to create an effective trainer profile
Would you like more great advice for your Freelance Training Business? Download: "The 7 Things You Need To Know To Become A Freelance Trainer” •••••• Two of the definitions for the word 'profile' are ‘a concise biographical sketch’ and ‘degree or level of public...
How to find public speaking opportunities
Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• As trainers, people expect us to feel confident about getting up in front of an...
Three simple strategies to raise your profile over the next three months
Would you like more great advice for your Freelance Training Business? Download: “20 Ways To Re-Energise Your Training Business” •••••• At the start of a new year, many of us find ourselves taking stock of where we are and thinking about where we would like to be...
Why You Need To Understand The Business Of Your Client
One of the things that buyers of training look for in training provides is credibility within the business. If you're a trainer and you go and run a programme in an organisation and you don't really understand the business you are just leaving yourself open to...
4 Good Reasons To Run Public Workshops
Here are 4 good reasons to add public workshops into your range of services: 1. Additional income stream If you get the marketing and promotion of your workshop right so that you get enough people there and if you get your ticket price right you will be able to...
