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Expertise, Authority and Trust
The six forms of social proof (plus 19 ways to use them in your training business)
Buying from someone new always carries an element of risk. Will the purchase deliver on its promise? Will it be worth the money or money down the drain? Your potential clients are likely to have these concerns. For most people, this is a natural part of the buying...
Why You Need To Understand The Business Of Your Client
How important is it to understand the business of your client? As a trainer, can you work within any sector or should you always niche? The case for niching and understanding the business of your client In my experience, one of the things that buyers of training look...
Expertise, authority and trustworthiness (E-A-T): Why these three words are your key to a full training diary
Expertise, authority and trustworthiness - also known as E-A-T. Back in August 2018, Google rolled out a significant algorithm change that focused on these three words. This update intended to prioritise websites where the publishers could show themselves to be: An...
How to ask for testimonials from your clients and have them say ‘yes’
In last week’s blog, we looked at the many benefits of using testimonials to market your training business. Of course, knowing that reviews are a fantastic marketing tool doesn’t mean that you’ll automatically feel know how to ask for testimonials (or feel comfortable...
Why it’s time to start using testimonials in your marketing
Do you use testimonials on your website and on other forms of marketing? Do you have a system for collecting or requesting feedback? How do you encourage clients to leave Google, Facebook or Yell reviews (if at all)? If you’re not using testimonials, reviews, and case...
How to be authentic in your business and why it matters
These days, being authentic in your business is more important than ever. People want to know that they’re putting their money into safe hands and, in the case of trainers, that we’ll share knowledge that’s current, relevant, and will make a positive difference. Just...
How to connect with influencers to promote your training business
What’s the saying? It’s not what you know but who you know. This is definitely a sentiment that’s driving marketing approaches at the moment – influencer marketing is big news. Why are influencers so important? An influencer is someone who has an established and loyal...
7 ways to use social proof to market your training services
One of the biggest barriers to clinching a sale/contract/booking for any business, whether they’re selling to businesses or consumers, is fear. People are wary of the unknown and fearful of making a mistake. By using social proof in your marketing, you can help to...
How to get your training business ready for GDPR changes
You are going to hear a lot about GDPR – the General Data Protection Regulations that come into effect in May 2018. Before you turn away from another set of ‘compliance’ information there are some things you really need to know to protect your business. Not only do...
How to create an effective trainer profile
Two of the definitions for the word 'profile' are ‘a concise biographical sketch’ and ‘degree or level of public exposure’. I think that an effective trainer profile – or any professional profile, for that matter – lies somewhere between the two; a combination of...
How to find public speaking opportunities
Public speaking opportunities... when was the last time you looked for some as a way to grow your business? As trainers, people expect us to feel confident about getting up in front of an audience, but I often find that confidence depends on context. How you feel in...
Three simple strategies to raise your profile over the next three months
In this week’s blog, I’ve put together three simple strategies that you can use straight away to raise your profile as a trainer over the next three months. These are small, easy to implement, and should help you boost your visibility and attract repeat business as...
4 Good Reasons To Run Public Workshops
Do you run public workshops as a trainer? If not, here are four good reasons you might want to add them into your range of training services: 1. Additional income stream If you get the marketing and promotion of your workshop right - as well as the right ticket price...
