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How to create lasting client relationships

How to create lasting client relationships

In any business, one of the big challenges but most fulfilling – and profitable - outcomes is creating lasting client relationships. It’s so much easier to sell products and services to clients who already know and trust you. And not only will they make repeat...

How to stop a bad client from ruining your business

How to stop a bad client from ruining your business

I hate to say it but, at some point, most businesses find themselves working with a ‘bad’ client. The good news is that the longer you’re in business, the better you’ll probably get at spotting them and NOT working with them. If you've had one in the past or, worse...

How to set boundaries with your clients for a happier life

How to set boundaries with your clients for a happier life

Do you ever find yourself answering the phone to a client late in the evening or while you’re trying to relax at the weekend? Has the scope ever shifted on training but you’ve only been paid for the original brief? Perhaps you have a client who always pays late or...

How to identify your ideal client

How to identify your ideal client

If I asked you who your ideal client is, would be you able to describe them? Perhaps you’d tell me, “It’s EVERYONE”, “ANYONE!” or “I don’t know”. In which case, you NEED to read this blog. When you’re marketing a business of any kind, it makes sense to assume that you...

How to break up with a client

How to break up with a client

When you work for yourself, you put a lot of time and energy into finding and keeping clients. Freelancers often feel – wrongly - that they should take whatever work comes their way and that clients choose them, not the other way round. As for breaking up with a...

How to get what you want from freelance negotiations

How to get what you want from freelance negotiations

As a freelance trainer, the day will come sooner or later when you have to negotiate either your rate or the scope of your training provision. You might find the prospect downright terrifying but it doesn’t have to be. I’ve put together some of my tried and tested...

How to win more clients through the buying journey

How to win more clients through the buying journey

Do you struggle to know what your marketing messages should be? Or do you feel like you’re not advertising or marketing your training business in the right places? I know how frustrating this can be. One of my top tips is to think about the buying journey that your...

15 Easy Ways Trainers Can Reach Local Clients

15 Easy Ways Trainers Can Reach Local Clients

Depending on how far you’re prepared to travel as a freelance trainer, your focus is likely to be on attracting local clients within comparatively easy reach of your home or office. If you do want to reach out to and be found by local businesses then there are some...

15 ways to get the most out of client meetings

When you work for yourself – or even when you’re an in-house trainer – client meetings can sometimes feel like an unnecessary drain on your time. I’m sure most of us have had times when we’ve sat in a meeting and wondered why we were there. And let’s not forget the...

Eight ways to say thank you to your clients

Eight ways to say thank you to your clients

When was the last time someone said thank you to you? How did it make you feel? Saying thank you can go such a long way towards strengthening relationships and making people feel good about something they have said or done. And, when it comes to my business, the...

How to turn contacts into contracts

How to turn contacts into contracts

Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• A common challenge every training business faces is how to turn all your contacts and...

How to personalise your training services

How to personalise your training services

Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• In our last blog, we looked at how you can compete with the big guys as a freelance...

Is there any value in offering taster sessions?

Is there any value in offering taster sessions?

Would you like more great advice for your Freelance Training Business? Download: "The 7 Things You Need To Know To Become A Freelance Trainer" •••••• A taster session is one where you work for free or at a reduced rate to introduce yourself to potential clients. When...

How to crack the corporate market as a freelance trainer

How to crack the corporate market as a freelance trainer

Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• One question I’m often asked is how to crack the corporate market as a freelance...

No selling required

No selling required

Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• I'm delighted to introduce a guest blog from Sheridan Webb, Principal Consultant at...

How to win more training contracts through referrals

How to win more training contracts through referrals

Would you like more great advice for your Freelance Training Business? Download: “20 Ways To Re-Energise Your Training Business” •••••• As with most businesses, trainers tend to have five main sources of training work: existing clients, recommendations from existing...

How to effectively follow-up with potential training clients

How to effectively follow-up with potential training clients

Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• Do you have set procedures in place to follow-up with potential clients, i.e. people...

Five features of winning training proposals

Five features of winning training proposals

Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• Writing a winning training proposal is a big part of securing new business but it can...

How to attract your high value training clients

How to attract your high value training clients

Would you like more great advice for your Freelance Training Business? Download: “20 Ways To Re-Energise Your Training Business” •••••• In last week’s blog, we looked at identifying your high value training clients. But now you know what they look like, how can you...

Freelance Trainers: How to identify high value clients

Freelance Trainers: How to identify high value clients

Would you like more great advice for your Freelance Training Business? Download: "The 7 Things You Need To Know To Become A Freelance Trainer” •••••• When you think about finding new clients, is your core belief that they select you and that you must work with anyone...

A Simple Exercise To Help You Find New Clients

A Simple Exercise To Help You Find New Clients

Do you ever have times when you feel overwhelmed, indecisive and unclear about how you are going to get new business? Should you be doing more networking? Is social media the answer? Isn't it about time you started blogging? Etc etc etc ..... To cut through the...

More Thoughts On How To Get Repeat Business

More Thoughts On How To Get Repeat Business

Hope you are having a great week so far. I've been really busy getting ready for Trainer Talk Live on Friday, working with my 1 to 1 clients and planning my Workshop in Leamington on 25 May. Last week I shared my thoughts on how you can get repeat business - as we all...

How To Get Repeat Business. This Really Works

As a freelance trainer in a competitive market there is always a temptation to be super focused on getting new business. However, as we all know it's much easier to get work from existing clients rather than new ones. Once you have done a piece of work for a new...

6 Ways To Get Clients To Come To You

6 Ways To Get Clients To Come To You

What an absolutely fabulous day we had at Trainer Talk Live last Friday. It was lovely to see so many people there, to reconnect with old friends and meet some new ones too. Thanks to Gary Gorman and Ali Campbell for two great sessions, both very different but both...

What Are The Benefits Of Lunch Time Taster Sessions?

What Are The Benefits Of Lunch Time Taster Sessions?

I had some great questions at the end of my Webcast last week on How To Get A Steady Stream Of Clients so I've decided to post one or two of them plus my answers of course on the blog over the next week or so. Q: How do you feel about offering a short lunchtime...

Do You Love The Thrill Of The Chase?

Do You Love The Thrill Of The Chase?

  A few years ago I was sitting having coffee with my friend who had been a freelance trainer for a couple of years or so. We were discussing ways of getting new business and she said to me: 'You know what Sharon I love the thrill of the chase involved in getting...

How Do Training Buyers Source Providers?

How Do Training Buyers Source Providers?

Just recently I did a very brief survey of buyers of training to find out how they sourced their training providers and how they like to be approached. Here are 3 key points that came out: 1. Cold Calling is A Waste Of Time It was generally agreed that cold callers...

How To Overcome Your Selling Gremlins

How To Overcome Your Selling Gremlins

  Most freelance trainers I know are very confident and outgoing people - when they are in the training room. However, the minute you mention the word 'selling' they are much less sure of themselves, in fact many trainers I know freely adnmit that they hate this...

How to Build a Successful Training Business

How to Build a Successful Training Business

I was having coffee with my friend Clive Lewis this morning at his very smart new training centre in Gloucester and we were discussing how to create a sustainable business. Clive runs a very successful training business, Globis www.globis.co.uk which he set up only 3...

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