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Can you set up a training business all by yourself?

Can you set up a training business all by yourself?

Updated: April 2020: Can you set up a training business all by yourself? I first wrote this blog way back in 2008 but this question remains so current that this article still attracts about 100 views a month. For this reason, I think it's time for an update. If you're...

15 essentials for setting up a training company

15 essentials for setting up a training company

Setting up a training company as a freelancer or the head of a small team is a step that many trainers decide to take at some point in their career. Sometimes, it’s as a result of redundancy. Other times, it’s to pursue a passion or in search of variety or more...

How to become a freelance trainer

How to become a freelance trainer

Are you wondering how to become a freelance trainer? It’s a question that many trainers wrestle with at some stage in their careers. It could be that you’ve recently been made redundant or you want to strike out on your own. Perhaps you want more variety or to step...

What common thing can you do uncommonly well?

What common thing can you do uncommonly well?

Business giants Henry J Heinz and John D Rockefeller both famously said that the secret of success is doing common things uncommonly well. What could this be for your business? What is the common thing that you know you can do uncommonly well? Being able to identify...

How to find your niche

How to find your niche

In my last blog, I talked about how to overcome the fear of niching and why choosing to niche can be one of the best ways to grow a training business. If you are convinced that niching is the way forward for you, the next challenge is how to identify and move into the...

How to overcome the fear of niching

How to overcome the fear of niching

To niche or not to niche? I can’t tell you how often this topic comes up in the Trainer Talk community! Should you focus your services on meeting the needs of a smaller specialised audience or is it more advisable to avoid niching and market yourself as something of a...

9 Essential Ingredients of a Successful Training Business

9 Essential Ingredients of a Successful Training Business

Over my career, first as a freelance trainer and then through The Trainers Training Company, I’ve come to the conclusion that there are nine essential ingredients of a successful training business. They are: 1. Goals What do you want your training business to achieve?...

How to feed your sales pipeline

How to feed your sales pipeline

As a freelance trainer, the feast and famine rollercoaster of a packed training diary followed by an extended quiet period may be something you grapple with regularly. How can you feed your sales pipeline by lining up prospective clients? How do you find work for the...

How to choose the right training venue

How to choose the right training venue

When it comes to choosing a training venue (if you’re not working at a client’s site) or online, I imagine most trainers will tell you that they’ve found some hidden gems over the years as well as making every mistake in the book. It’s important that the venue fits...

Why you need a ‘thinking’ day and how to make it work

Why you need a ‘thinking’ day and how to make it work

If your thoughts are turning to how you can grow your training business over the next 12 months, then one strategy I’d personally recommend is to make time for a regular ‘Thinking Day’. A Thinking Day is a reoccurring day built into your schedule to think about the...

Eight legal issues every freelance trainer needs to address

Eight legal issues every freelance trainer needs to address

If you’re just starting out as a freelance trainer or setting up your own training business, you may be wondering where to start. What do you have to do and what are nice-to-haves but not essential? In this week’s blog, I’ve put together a list of eight legal issues I...

10 training business start-up essentials

10 training business start-up essentials

If you’ve come to this blog because you’re considering setting up as a freelance trainer but have yet to take the leap into self-employment, then this week’s blog is for you. I’m looking at ten training business start-up essentials that should help you start as you...

What freelance trainers need to know about goal setting

What freelance trainers need to know about goal setting

When was the last time you thought about goal setting for your training business? Something I realised quite early on in my freelance training career (although I sometimes wish it had been sooner!) is that it’s easy to get caught up in the day-to-day running of your...

What Freelance Trainers Ought To Know About Getting Started

What Freelance Trainers Ought To Know About Getting Started

Two of the biggest mistakes new freelance trainers make are thinking too small and not thinking long term. Lots of trainers hit the ground running by getting some work from the employer they have just left behind or picking up an associate contract which keeps them...

Is There A Safe Way To Start As A Freelance Trainer?

Is There A Safe Way To Start As A Freelance Trainer?

One of the questions that was asked last night  on my Fast Track To Successful Freelance Training Programme was 'Would you recommend trying to actively market yourself as a freelance trainer whilst you are still in employment?' Or put another way: 'How can I create a...

How To Choose A Training Venue

How To Choose A Training Venue

Here are some things you need to consider when choosing a venue for your workshop or event: 1. Congruence Your venue has to be congruent with the type of event you are running and the impression you want to create.   When people come to Trainer Talk Live for example I...

Do You Have What It Takes To Become A Freelance Trainer?

Do You Have What It Takes To Become A Freelance Trainer?

One of the consequences of the current economic downturn is that many companies are making staff redundant. When times are tough, training is often one of the first things that organisations cut back on (even though we know this is misguided). However, this may be a...

What Training Is In Demand Right Now?

At the Trainer Talk Live Event last week I was interviewed by Jon Kennard, the Editor of Training Zone and one of the questions he asked me was around current training trends in the marketplace and what my thoughts were about what's in demand. The current hot topic...

Are You Afraid Of Specialising?

In the last 2 weeks I've been out and about, firstly speaking at the Learning Professionals Gymn, http://lpgym.wordpress.com, then running my own Trainer Talk Live Event http://trainertalklive.wordpress.com and finally presenting a workshop at Training Zone Live 2010...

Business Plans are bad for training businesses

Business Plans are bad for training businesses

Most training businesses have business plans that are just not doing them any favours.  In fact I would go as far as saying that most freelance trainers have business plans that are only holding them back.  Their business plans are actually bad for them. Now, don't...

Starting a Training Business – Taking the Plunge

Starting a Training Business – Taking the Plunge

Taking the decision to leave the relative safety of the corporate world and striking out into the world of freelance training can be very very scary. I should know - I was thinking about the idea for quite a few years before I actually did it. It seemed such a big...

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