BLOG

Business Planning

What common thing can you do uncommonly well?

What common thing can you do uncommonly well?

Business giants Henry J Heinz and John D Rockefeller both famously said that the secret of success is doing common things uncommonly well. What could this be for your business? What is the common thing that you know you can do uncommonly well? Being able to identify...

How to find your niche

How to find your niche

In my last blog, I talked about how to overcome the fear of niching and why choosing to niche can be one of the best ways to grow a training business. If you are convinced that niching is the way forward for you, the next challenge is how to identify and move into the...

How to overcome the fear of niching

How to overcome the fear of niching

To niche or not to niche? I can’t tell you how often this topic comes up in the Trainer Talk community! Should you focus your services on meeting the needs of a smaller specialised audience or is it more advisable to avoid niching and market yourself as something of a...

9 Essential Ingredients of a Successful Training Business

9 Essential Ingredients of a Successful Training Business

Over my career, first as a freelance trainer and then through The Trainers Training Company, I’ve come to the conclusion that there are nine essential ingredients of a successful training business. They are: Goals What do you want your training business to achieve?...

Five common business challenges (and how to beat them)

Five common business challenges (and how to beat them)

Would you like more great advice for your Freelance Training Business? Download: “20 Ways To Re-Energise Your Training Business” •••••• Whether you are starting out as a freelance trainer for the first time or you’re looking at how you can grow your existing training...

How to compete with the big guys as a freelance trainer

How to compete with the big guys as a freelance trainer

Would you like more great advice for your Freelance Training Business? Download: “20 Ways To Re-Energise Your Training Business” •••••• If you’re a freelance trainer, you may feel like a tiny minnow in a pond full of hungry trout. How can you compete against the...

Five business resolutions to make for the new financial year

Five business resolutions to make for the new financial year

Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• I always feel that the new financial year is the ideal time to review what’s been...

How to feed your pipeline

How to feed your pipeline

Would you like more great advice for your Freelance Training Business? Download: “20 Ways To Re-Energise Your Training Business” •••••• As a freelance trainer, the feast and famine rollercoaster of a packed training diary followed by an extended quiet period may be...

How to choose the right training venue

How to choose the right training venue

Would you like more great advice for your Freelance Training Business? Download: "The 7 Things You Need To Know To Become A Freelance Trainer” •••••• When it comes to choosing a training venue – if you’re not working at a client’s site – I imagine most trainers will...

Why you need a ‘thinking’ day and how to make it work

Why you need a ‘thinking’ day and how to make it work

Would you like more great advice for your Freelance Training Business? Download: “20 Ways To Re-Energise Your Training Business” •••••• If your thoughts are turning to how you can grow your training business over the next 12 months, then one strategy I’d personally...

Eight legal issues every freelance trainer needs to address

Eight legal issues every freelance trainer needs to address

Would you like more great advice for your Freelance Training Business? Download: "The 7 Things You Need To Know To Become A Freelance Trainer” •••••• If you’re just starting out as a freelance trainer or setting up your own training business, you may be wondering...

Is there a safe way to become a freelance trainer?

Is there a safe way to become a freelance trainer?

Would you like more great advice for your Freelance Training Business? Download: "The 7 Things You Need To Know To Become A Freelance Trainer” •••••• Is there a safe way to become a freelance trainer? If you’re setting up a freelance training business, you may be...

10 training business start-up essentials

10 training business start-up essentials

If you’ve come to this blog because you’re considering setting up as a freelance trainer but have yet to take the leap into self-employment, then this week’s blog is for you. I’m looking at ten training business start-up essentials that should help you start as you...

What freelance trainers ought to know about goal setting

What freelance trainers ought to know about goal setting

When was the last time you reviewed your goals for your training business? Something I realised quite early on in my freelance training career (although I sometimes wish it had been sooner!) is that it’s very easy to get caught up in the day-to-day running of your...

Trainers: How to get off the feast and famine rollercoaster

Trainers: How to get off the feast and famine rollercoaster

One of the big challenges you may face as a freelance trainer is finding the time to market your training business. It can be tempting, especially if you currently have work, to put your own marketing to the bottom of your to-do list. You may already feel overloaded...

Freelance Trainers: Don’t Make This Basic Mistake

Freelance Trainers: Don’t Make This Basic Mistake

Are you clear on what you are offering and to who?  One of the biggest mistakes I see new freelance trainers make is trying to be all things to all people and offering training on anything under the sun. I know why people do this.  I still come across people who know...

Is There A Safe Way To Start As A Freelance Trainer?

Is There A Safe Way To Start As A Freelance Trainer?

One of the questions that was asked last night  on my Fast Track To Successful Freelance Training Programme was 'Would you recommend trying to actively market yourself as a freelance trainer whilst you are still in employment?' Or put another way: 'How can I create a...

How To Choose A Training Venue

How To Choose A Training Venue

Here are some things you need to consider when choosing a venue for your workshop or event: 1. Congruence Your venue has to be congruent with the type of event you are running and the impression you want to create.   When people come to Trainer Talk Live for example I...

Do You Have What It Takes To Become A Freelance Trainer?

Do You Have What It Takes To Become A Freelance Trainer?

One of the consequences of the current economic downturn is that many companies are making staff redundant. When times are tough, training is often one of the first things that organisations cut back on (even though we know this is misguided). However, this may be a...

What Training Is In Demand Right Now?

At the Trainer Talk Live Event last week I was interviewed by Jon Kennard, the Editor of Training Zone and one of the questions he asked me was around current training trends in the marketplace and what my thoughts were about what's in demand. The current hot topic...

Are You Afraid Of Specialising?

In the last 2 weeks I've been out and about, firstly speaking at the Learning Professionals Gymn, http://lpgym.wordpress.com, then running my own Trainer Talk Live Event http://trainertalklive.wordpress.com and finally presenting a workshop at Training Zone Live 2010...

Do You Just Want To Get On and DO?

Do You Just Want To Get On and DO?

  A question I often get asked is What are the foundational pieces that you need to put in place when you are setting up a training business? What are the absolute essentials that you need to think about before you do anything else? The main thing that you need...

Business Plans are bad for training businesses

Business Plans are bad for training businesses

Most training businesses have business plans that are just not doing them any favours.  In fact I would go as far as saying that most freelance trainers have business plans that are only holding them back.  Their business plans are actually bad for them. Now, don't...

Starting a Training Business – Taking the Plunge

Starting a Training Business – Taking the Plunge

Taking the decision to leave the relative safety of the corporate world and striking out into the world of freelance training can be very very scary. I should know - I was thinking about the idea for quite a few years before I actually did it. It seemed such a big...

Can you set up a training business all by yourself?

Can you set up a training business all by yourself?

When you decide to go freelance and start up a training business, can you really do it all by yourself? You may think that we would advocate that you could, but the short answer is no. We aren't saying you aren't capable of creating your own business. Of course you...

dots5

Just loading fantastic information for you...

Share This