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Branding and Marketing

How To Sell Training Courses To Companies

There is an abundance of benefits to becoming a freelance trainer and spending your days in the training room doing what you love. However, starting your own training business isn’t always plain sailing. One particular thing that many who are new to the training...

Smarter Marketing for Freelance Trainers

Smarter Marketing for Freelance Trainers

Is there a secret to smarter marketing for my training business? I'm asked this question a lot, usually by trainers who fall into one of two camps: those who feel like they're spending all their time marketing (but not always with results proportionate to their...

Freelance Trainers: Don’t Make This Basic Mistake

Freelance Trainers: Don’t Make This Basic Mistake

Are you clear on what you're offering as a freelance trainer and to who?  One of the biggest mistakes I see new freelance trainers make is trying to be all things to all people and offering training on anything under the sun. Of course, I understand why people do...

Your marketing toolbox: Why you need these seven essentials

Your marketing toolbox: Why you need these seven essentials

The ease and success with which any of us manage a task often come down to the quality of our tools, even in business. If you’re just starting as a freelance trainer or you want to give your training business an overhaul, there are seven tools that you should aim to...

How to grow your mailing list as a freelance trainer

How to grow your mailing list as a freelance trainer

This is the first of a two-part blog exploring how to grow your email mailing list as a freelance trainer. You can check out part two about brilliant lead magnet ideas for trainers here. One of the most powerful marketing tools you can have in terms of growing your...

15 more ideas to market training services

15 more ideas to market training services

In my last blog article, I gave you 17 quick and easy ideas to promote your training business. As promised, I’m following up this topic with another 15 ideas to market training services that you can implement in small, bite-sized chunks. Contact your clients to...

17 ideas to promote training

17 ideas to promote training

Looking for some ideas to promote your training business and services? I’ve put together a ‘quick-fire’ list of marketing ideas for you, all designed to inspire you to take regular action. The key is to break your marketing into manageable ‘little-but-often’ chunks so...

The branding & marketing blueprint for freelance trainers

The branding & marketing blueprint for freelance trainers

Branding and marketing can be something of a mystery when you become a freelance trainer. You may have lots of questions: What is marketing? What is branding? Where should you start? What should you do? Who should you market to? How much will it all cost? Is a social...

Eight essentials for your training business website

Eight essentials for your training business website

Creating a successful website for your training business – whether you do it yourself or bring a web developer on board – can be a challenging task. How should it be structured? What information should you include? What attracts visitors and turns website hits into...

How to use video marketing when you’re camera shy

How to use video marketing when you’re camera shy

As trainers, we’re arguably better than most at speaking to an audience, which means that – in theory – live video marketing should be a breeze. Of course, everyone has times when they’re camera shy or it could be that you just want to shake your video marketing up a...

So what?! The secret of marketing copy that sells

So what?! The secret of marketing copy that sells

Many small businesses that don’t have the support of a dedicated marketing team struggle to create effective marketing copy. In my experience, copy that doesn’t resonate usually falls into one or more of the categories below: It’s too generic, talking to anyone and...

10 tips for a successful live video marketing strategy

10 tips for a successful live video marketing strategy

Are you using live video marketing in your training business? Did you know that, on Facebook, people spend three times longer watching live videos than they do pre-recorded footage? If you’re not using live video as a marketing tool yet, you probably should be. Videos...

20 Top Trainers Share Their Best Marketing Tips

20 Top Trainers Share Their Best Marketing Tips

  Ever wondered how successful freelance trainers market their business? In this post, I share marketing tips from the best freelance trainers. Which ones will you try? 1. Alex Hewlett Differentiate between 'No never' and 'No, not yet'. Follow up the 'Not yet'...

7 proven marketing tips for busy freelance trainers

7 proven marketing tips for busy freelance trainers

When we’re rushed off our feet, one of the first things that can drop off the radar is our marketing. But, no matter how busy you are, marketing matters, especially if you’re a freelancer and you want to get off the feast and famine rollercoaster. Here are seven...

5 common email marketing mistakes to avoid

5 common email marketing mistakes to avoid

If you are sending emails out to your mailing list and not attracting the open rates or responses that you expect, you could be making one of the five common email marketing mistakes below. Don’t worry, I’ve got some advice to steer your future campaigns in the right...

11 irresistible lead magnet ideas for freelance trainers

11 irresistible lead magnet ideas for freelance trainers

Last week, we looked at how to grow your mailing list as a freelance trainer, and why it’s so important to build a list of people who are interested in your services. Staying on the same topic, we’ve put together some lead magnet ideas to show the kind of incentives...

How to plan a marketing calendar that works

How to plan a marketing calendar that works

Are you someone who decides what content to produce and post on the fly rather than planning in advance? It’s a common problem when time is short but, as you probably know from experience, this can result in a last-minute panic to think of topics, missed opportunities...

Your search engine optimisation (SEO) basics checklist

Your search engine optimisation (SEO) basics checklist

If you have a website for your freelance training business, then it’s worth regularly devoting some time to search engine optimisation to ensure that your website ranks as highly as possible on search engine results pages (SERPs). In fact, I'd make it a regular part...

10 free marketing ideas to promote your training business

10 free marketing ideas to promote your training business

I know they say you have to spend money to make money but if your finances are stretched at the moment, there are still some highly effective ways to market your training business for free. Why not give these ifree marketing deas a try? 1. Read about marketing The...

How to create a marketing strategy that works

How to create a marketing strategy that works

Do you have a marketing strategy as part of the marketing blueprint for your training business? Have you defined what you want your business to achieve in the short-, medium- and long-term, or are you winging it from one day to the next? It’s surprising how many small...

Do freelance trainers need a personal brand?

Do freelance trainers need a personal brand?

In marketing terms, branding is anything - from your business logo to your tone of voice - that identifies you and helps you stand out in the marketplace. Although branding has always been an essential part of running a successful business, there is increasingly an...

Choosing a business name: How to find the perfect name

Choosing a business name: How to find the perfect name

Are you struggling to choose a winning business name for your freelance training business? One of the first stumbling blocks to launching can be the question, “What should I call my business?” Your business name may be one of the first things that a potential client...

How To Be Totally Cool About Marketing Your Business

How To Be Totally Cool About Marketing Your Business

I've been following up this week with delegates who attended 'How To Create A Successful and Profitable Training Workshop' last month in Manchester. One of the ladies I spoke to who is just about to set up her own training business told me that one of the biggest...

The Best Way I Know To Attract New Business

The Best Way I Know To Attract New Business

As I mentioned to you last week, when I first set up my training business 10 years ago I had just moved into a new area, I had pretty much left all my contacts behind and I didn' t know anyone. I also knew nothing about selling and marketing. This was the main reason...

Why Trainers Make Great Sales People

What do the following statements have in common? - 'I'm not a natural sales person' - 'I'm no good at selling' - 'I hate the thought of getting in front of people' -'I love being in the training room, it's the sales bit I don't like' All of the above are negative...

Do You Believe In Luck?

Do You Believe In Luck?

Do you ever hear freelance trainers say things like: I’ve always been really lucky to have a steady flow of work’ or ‘Stuff always turns up, don’t know how but I’m not complaining ….’ I’m amazed how often I hear people say things like this and I must admit to being...

How do you choose a name for your new training business?

How do you choose a name for your new training business?

How do you go about coming up with a business name? To be honest, this part can be one of the most fun when launching a new training business!  And one of the best suggestions we can come up with is to invite a few good buddies over with a couple of bottles of wine...

How Freelance Trainers can Avoid Feast and Famine

How Freelance Trainers can Avoid Feast and Famine

Ask any freelance trainer and they will tell you one of the main problems they come up against is feast and famine syndrome. You know, that situation when you are either staring at your blank diary wondering how you are going to pay the mortgage this month whilst...

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