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15 more ideas to market training services

15 more ideas to market training services

In my last blog article, I gave you 17 quick and easy ideas to promote your training business. As promised, I’m following up this topic with another 15 ideas to market training services that you can implement in small, bite-sized chunks. Contact your clients to...

17 ideas to promote training

17 ideas to promote training

Looking for some ideas to promote your training business and services? I’ve put together a ‘quick-fire’ list of marketing ideas for you, all designed to inspire you to take regular action. The key is to break your marketing into manageable ‘little-but-often’ chunks so...

The branding & marketing blueprint for freelance trainers

The branding & marketing blueprint for freelance trainers

Branding and marketing can be something of a mystery when you become a freelance trainer. You may have lots of questions: What is marketing? What is branding? Where should you start? What should you do? Who should you market to? How much will it all cost? Is a social...

Eight essentials for your training business website

Eight essentials for your training business website

Creating a successful website for your training business – whether you do it yourself or bring a web developer on board – can be a challenging task. How should it be structured? What information should you include? What attracts visitors and turns website hits into...

How to use video marketing when you’re camera shy

How to use video marketing when you’re camera shy

As trainers, we’re arguably better than most at speaking to an audience, which means that – in theory – live video marketing should be a breeze. Of course, everyone has times when they’re camera shy or it could be that you just want to shake your video marketing up a...

So what?! The secret of marketing copy that sells

So what?! The secret of marketing copy that sells

Many small businesses that don’t have the support of a dedicated marketing team struggle to create effective marketing copy. In my experience, copy that doesn’t resonate usually falls into one or more of the categories below: It’s too generic, talking to anyone and...

10 tips for a successful live video marketing strategy

10 tips for a successful live video marketing strategy

Did you know that, on Facebook, people spend three times longer watching live videos than they do pre-recorded footage? If you’re not using live video as a marketing tool yet, you probably should be. Videos are potentially the most powerful tools we have in our...

20 Top Trainers Share Their Best Marketing Tips

20 Top Trainers Share Their Best Marketing Tips

  Ever wondered how successful freelance trainers market their business? In this post, I share marketing tips from the best freelance trainers. Which ones will you try? 1. Alex Hewlett Differentiate between 'No never' and 'No, not yet'. Follow up the 'Not yet'...

7 proven marketing tips for busy freelance trainers

7 proven marketing tips for busy freelance trainers

When we’re rushed off our feet, one of the first things that can drop off the radar is our marketing. But, no matter how busy you are, marketing matters, especially if you’re a freelancer and you want to get off the feast and famine rollercoaster. Here are seven...

5 common email marketing mistakes to avoid

5 common email marketing mistakes to avoid

If you are sending emails out to your mailing list and not attracting the open rates or responses that you expect, you could be making one of the five common email marketing mistakes below. Don’t worry, I’ve got some advice to steer your future campaigns in the right...

Seven essentials for your marketing toolbox

Seven essentials for your marketing toolbox

Would you like more great advice for your Freelance Training Business? Download: "The 7 Things You Need To Know To Become A Freelance Trainer” •••••• The ease and success with which any of us manage a task often comes down to the quality of our tools, even in...

11 irresistible lead magnet ideas for freelance trainers

11 irresistible lead magnet ideas for freelance trainers

Last week, we looked at how to grow your mailing list as a freelance trainer, and why it’s so important to build a list of people who are interested in your services. Staying on the same topic, we’ve put together some ideas of the kind of incentives you can create and...

How to grow your mailing list as a freelance trainer

How to grow your mailing list as a freelance trainer

Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• This is the first of a two-part blog exploring how to grow your mailing list as a...

How to plan a marketing calendar that works

How to plan a marketing calendar that works

Would you like more great advice for your Freelance Training Business? Download: "The 7 Things You Need To Know To Become A Freelance Trainer” •••••• Are you someone who decides what content to produce and post on the fly rather than planning in advance? It’s a common...

Your SEO basics checklist

Your SEO basics checklist

Would you like more great advice for your Freelance Training Business? Download: “20 Ways To Re-Energise Your Training Business” •••••• If you have a website for your freelance training business, then it’s worth regularly devoting some time to search engine...

10 free marketing ideas to promote your training business

10 free marketing ideas to promote your training business

I know they say you have to spend money to make money but if your finances are stretched at the moment, there are still some highly effective ways to market your training business for free. Why not give these ideas a try? Read about marketing The internet is packed...

How to create a marketing strategy that works

How to create a marketing strategy that works

Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” ••••••                       Do you...

Do freelance trainers need a personal brand?

Do freelance trainers need a personal brand?

Would you like more great advice for your Freelance Training Business? Download: "The 7 Things You Need To Know To Become A Freelance Trainer” •••••• In marketing terms, branding is anything - from your business logo to your tone of voice - that identifies you and...

Choosing a winning name for your freelance training business

Choosing a winning name for your freelance training business

Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• If you are planning on setting up a freelance training business, then a question...

How to market your training business in 10 minutes a day

How to market your training business in 10 minutes a day

When you’re a freelance trainer, it can feel as though there are never enough hours in the day. In last week’s blog, we looked at ‘How and why consistent marketing can get you off the feast and famine rollercoaster’ but I realise that finding time to prioritise your...

Smarter Marketing for Freelance Trainers

Smarter Marketing for Freelance Trainers

What's the best way to market your training business?  That's a question I get asked a lot and one of the areas we discuss on the 1 Day Workshop How To Create a Successful and Profitable Training Business - The Easy Way! There are a whole range of marketing activities...

How To Be Totally Cool About Marketing Your Business

How To Be Totally Cool About Marketing Your Business

I've been following up this week with delegates who attended 'How To Create A Successful and Profitable Training Workshop' last month in Manchester. One of the ladies I spoke to who is just about to set up her own training business told me that one of the biggest...

The Best Way I Know To Attract New Business

The Best Way I Know To Attract New Business

As I mentioned to you last week, when I first set up my training business 10 years ago I had just moved into a new area, I had pretty much left all my contacts behind and I didn' t know anyone. I also knew nothing about selling and marketing. This was the main reason...

Why Trainers Make Great Sales People

What do the following statements have in common? - 'I'm not a natural sales person' - 'I'm no good at selling' - 'I hate the thought of getting in front of people' -'I love being in the training room, it's the sales bit I don't like' All of the above are negative...

Do You Believe In Luck?

Do You Believe In Luck?

Do you ever hear freelance trainers say things like: I’ve always been really lucky to have a steady flow of work’ or ‘Stuff always turns up, don’t know how but I’m not complaining ….’ I’m amazed how often I hear people say things like this and I must admit to being...

How do you choose a name for your new training business?

How do you choose a name for your new training business?

How do you go about coming up with a business name? To be honest, this part can be one of the most fun when launching a new training business!  And one of the best suggestions we can come up with is to invite a few good buddies over with a couple of bottles of wine...

How Freelance Trainers can Avoid Feast and Famine

How Freelance Trainers can Avoid Feast and Famine

Ask any freelance trainer and they will tell you one of the main problems they come up against is feast and famine syndrome. You know, that situation when you are either staring at your blank diary wondering how you are going to pay the mortgage this month whilst...

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