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Branding and Marketing
Your marketing toolbox: Why you need these seven essentials
The ease and success with which any of us manage a task often come down to the quality of our tools, even in business. If you’re just starting as a freelance trainer or you want to give your training business an overhaul, there are seven tools that you should aim to...
How to grow your mailing list as a freelance trainer
Originally published in January 2013, updated June 2020 This is the first of a two-part blog exploring how to grow your email mailing list as a freelance trainer. You can check out part two about brilliant lead magnet ideas for trainers here. One of the most powerful...
5 website mistakes that could be losing you business – and how to fix them
Updated May 2020 (First published January 2017) Are website mistakes losing you business? Unless you rely solely on word of mouth recommendations and referrals to find new training clients, it’s likely that your website is one of your main marketing and sales tools....
15 more ideas to market training services
In my last blog article, I gave you 17 quick and easy ideas to promote your training business. As promised, I’m following up this topic with another 15 ideas to market training services that you can implement in small, bite-sized chunks. Contact your clients to...
17 ideas to promote training
Looking for some ideas to promote your training business and services? I’ve put together a ‘quick-fire’ list of marketing ideas for you, all designed to inspire you to take regular action. The key is to break your marketing into manageable ‘little-but-often’ chunks so...
The branding & marketing blueprint for freelance trainers
Branding and marketing can be something of a mystery when you become a freelance trainer. You may have lots of questions: What is marketing? What is branding? Where should you start? What should you do? Who should you market to? How much will it all cost? Is a social...
Five things that make your training brand look amateur (and how to go pro)
Your training brand is about the identity you put out to the world as a trainer. Get yours right and your brand should resonate with your target clients and bring more business through the door. Get things wrong and you are in danger of diluting your brand and turning...
Seven MORE training business website essentials to boost enquiries and bookings
In last week’s blog, I covered eight essential features of training websites that attract more traffic, enquiries and, above all, bookings. Your website is such a powerful tool for boosting your reputation and authority as well as your marketing that I wanted to...
Eight essentials for your training business website
Creating a successful website for your training business – whether you do it yourself or bring a web developer on board – can be a challenging task. How should it be structured? What information should you include? What attracts visitors and turns website hits into...
How to use video marketing when you’re camera shy
As trainers, we’re arguably better than most at speaking to an audience, which means that – in theory – live video marketing should be a breeze. Of course, everyone has times when they’re camera shy or it could be that you just want to shake your video marketing up a...
So what?! The secret of marketing copy that sells
Many small businesses that don’t have the support of a dedicated marketing team struggle to create effective marketing copy. In my experience, copy that doesn’t resonate usually falls into one or more of the categories below: It’s too generic, talking to anyone and...
10 tips for a successful live video marketing strategy
Did you know that, on Facebook, people spend three times longer watching live videos than they do pre-recorded footage? If you’re not using live video as a marketing tool yet, you probably should be. Videos are potentially the most powerful tools we have in our...
20 Top Trainers Share Their Best Marketing Tips
Ever wondered how successful freelance trainers market their business? In this post, I share marketing tips from the best freelance trainers. Which ones will you try? 1. Alex Hewlett Differentiate between 'No never' and 'No, not yet'. Follow up the 'Not yet'...
7 proven marketing tips for busy freelance trainers
When we’re rushed off our feet, one of the first things that can drop off the radar is our marketing. But, no matter how busy you are, marketing matters, especially if you’re a freelancer and you want to get off the feast and famine rollercoaster. Here are seven...
Five of the biggest marketing trends in 2018 (and how to use them)
Now 2018 is well underway and we’re all (hopefully) back into the rhythms and routines of working life, I wanted to take a moment to look at some of the big predicted marketing trends for the year ahead and how we freelance trainers can use them. So, what are the...
5 common email marketing mistakes to avoid
If you are sending emails out to your mailing list and not attracting the open rates or responses that you expect, you could be making one of the five common email marketing mistakes below. Don’t worry, I’ve got some advice to steer your future campaigns in the right...
11 irresistible lead magnet ideas for freelance trainers
Last week, we looked at how to grow your mailing list as a freelance trainer, and why it’s so important to build a list of people who are interested in your services. Staying on the same topic, we’ve put together some ideas of the kind of incentives you can create and...
How to plan a marketing calendar that works
Would you like more great advice for your Freelance Training Business? Download: "The 7 Things You Need To Know To Become A Freelance Trainer” •••••• Are you someone who decides what content to produce and post on the fly rather than planning in advance? It’s a common...
Your SEO basics checklist
Would you like more great advice for your Freelance Training Business? Download: “20 Ways To Re-Energise Your Training Business” •••••• If you have a website for your freelance training business, then it’s worth regularly devoting some time to search engine...
10 free marketing ideas to promote your training business
I know they say you have to spend money to make money but if your finances are stretched at the moment, there are still some highly effective ways to market your training business for free. Why not give these ideas a try? Read about marketing The internet is packed...
How to create a marketing strategy that works
Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• Do you...
Do freelance trainers need a personal brand?
Would you like more great advice for your Freelance Training Business? Download: "The 7 Things You Need To Know To Become A Freelance Trainer” •••••• In marketing terms, branding is anything - from your business logo to your tone of voice - that identifies you and...
Choosing a winning name for your freelance training business
Would you like more great advice for your Freelance Training Business? Download this FREE audio: “7 Essential Steps to Building a Successful and Profitable Training Business” •••••• If you are planning on setting up a freelance training business, then a question...
How to market your training business in 10 minutes a day
When you’re a freelance trainer, it can feel as though there are never enough hours in the day. In last week’s blog, we looked at ‘How and why consistent marketing can get you off the feast and famine rollercoaster’ but I realise that finding time to prioritise your...
Freelance Trainers: The 1 Thing That Should Be Top of Your List Today
Are you willing to make marketing your Number One priority? If you hate the thought of marketing your business but are comforted by the thought that you will only have to do it when you are desperate for work then think again! Time and time again I see...
Smarter Marketing for Freelance Trainers
What's the best way to market your training business? That's a question I get asked a lot and one of the areas we discuss on the 1 Day Workshop How To Create a Successful and Profitable Training Business - The Easy Way! There are a whole range of marketing activities...
How To Be Totally Cool About Marketing Your Business
I've been following up this week with delegates who attended 'How To Create A Successful and Profitable Training Workshop' last month in Manchester. One of the ladies I spoke to who is just about to set up her own training business told me that one of the biggest...
The Best Way I Know To Attract New Business
As I mentioned to you last week, when I first set up my training business 10 years ago I had just moved into a new area, I had pretty much left all my contacts behind and I didn' t know anyone. I also knew nothing about selling and marketing. This was the main reason...
Why Trainers Make Great Sales People
What do the following statements have in common? - 'I'm not a natural sales person' - 'I'm no good at selling' - 'I hate the thought of getting in front of people' -'I love being in the training room, it's the sales bit I don't like' All of the above are negative...
How To Overcome Your Biggest Challenge as a Freelance Trainer
What’s the biggest challenge to you in your business right now? Ive been asking my Newsletter subscribers this question recently and many of you have been sending your answers in to me. Thanks to all of you who have taken the time to do this. It’s been really...
The Best No Cost Marketing Method I Know
A great marketing tip for getting your training business off to a flying start. And it’s free!
Do You Believe In Luck?
Do you ever hear freelance trainers say things like: I’ve always been really lucky to have a steady flow of work’ or ‘Stuff always turns up, don’t know how but I’m not complaining ….’ I’m amazed how often I hear people say things like this and I must admit to being...
Writing a Marketing Plan for a Training Business: The 3 questions you must answer
Whether you are just starting up your training business or have been a freelance trainer for several years, a clear marketing plan is essential to not only show you what you should be doing to attract clients to your training business, but also to keep you on track. A...
How do you choose a name for your new training business?
How do you go about coming up with a business name? To be honest, this part can be one of the most fun when launching a new training business! And one of the best suggestions we can come up with is to invite a few good buddies over with a couple of bottles of wine...
How Freelance Trainers can Avoid Feast and Famine
Ask any freelance trainer and they will tell you one of the main problems they come up against is feast and famine syndrome. You know, that situation when you are either staring at your blank diary wondering how you are going to pay the mortgage this month whilst...
Starting a Training Business: Must do logos, websites and glossy brochures
When you are starting a training business, it is easy to think that the first things on your to-do-list are logos, website, and glossy brochure.After all, how could you possibly start handing out your business cards if you don't have the right image, brochure, and URL...
