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Branding and marketing can be something of a mystery when you become a freelance trainer. You may have lots of questions: What is marketing? What is branding? Where should you start? What should you do? Who should you market to? How much will it all cost? Is a social...

In last week’s blog, I covered eight essential features of training websites that attract more traffic, enquiries and, above all, bookings. Your website is such a powerful tool for boosting your reputation and authority as well as your marketing that I wanted to...

Creating a successful website for your training business – whether you do it yourself or bring a web developer on board – can be a challenging task. How should it be structured? What information should you include? What attracts visitors and turns website hits into...

As trainers, we’re arguably better than most at speaking to an audience, which means that – in theory – live video marketing should be a breeze. Of course, everyone has times when they’re camera shy or it could be that you just want to shake your video marketing up a...

Did you know that, on Facebook, people spend three times longer watching live videos than they do pre-recorded footage? If you’re not using live video as a marketing tool yet, you probably should be. Videos are potentially the most powerful tools we have in our...

  Ever wondered how successful freelance trainers market their business? In this post, I share marketing tips from the best freelance trainers. Which ones will you try? 1. Alex Hewlett Differentiate between 'No never' and 'No, not yet'. Follow up the 'Not yet'...

When we’re rushed off our feet, one of the first things that can drop off the radar is our marketing. But, no matter how busy you are, marketing matters, especially if you’re a freelancer and you want to get off the feast and famine rollercoaster. Here are seven...

Now 2018 is well underway and we’re all (hopefully) back into the rhythms and routines of working life, I wanted to take a moment to look at some of the big predicted marketing trends for the year ahead and how we freelance trainers can use them. So, what are the...

If you are sending emails out to your mailing list and not attracting the open rates or responses that you expect, you could be making one of the five common email marketing mistakes below. Don’t worry, I’ve got some advice to steer your future campaigns in the right...

  What’s the biggest challenge to you in your business right now? Ive been asking my Newsletter subscribers this question recently and many of you have been sending your answers in to me. Thanks to all of you who have taken the time to do this. It’s been really...

A great marketing tip for getting your training business off to a flying start. And it’s free!

Do you ever hear freelance trainers say things like: I’ve always been really lucky to have a steady flow of work’ or ‘Stuff always turns up, don’t know how but I’m not complaining ….’ I’m amazed how often I hear people say things like this and I must admit to being...

How do you go about coming up with a business name? To be honest, this part can be one of the most fun when launching a new training business!  And one of the best suggestions we can come up with is to invite a few good buddies over with a couple of bottles of wine...

Ask any freelance trainer and they will tell you one of the main problems they come up against is feast and famine syndrome. You know, that situation when you are either staring at your blank diary wondering how you are going to pay the mortgage this month whilst...

When you are starting a training business, it is easy to think that the first things on your to-do-list are logos, website, and glossy brochure.After all, how could you possibly start handing out your business cards if you don't have the right image, brochure, and URL...