Expertise, authority and trustworthiness (E-A-T): How these three words are your key to a full training diary
Expertise, authority and trustworthiness – also known as E-A-T. Back in August 2018, Google rolled out a significant algorithm change that focused on these three words. This update intended to prioritise websites where the publishers could show themselves to be:...
Finance essentials for freelance trainers
Certain finance essentials are at the heart of any successful business. But the money stuff can also be one of the most daunting aspects of being a freelance trainer. You know what you’re doing as a trainer, of course, but you may have a million and one questions...
Why I’m launching Trainer Talk Local (and how to take part)
Have you heard about the new Trainer Talk local events? I’m so excited about them that I want to tell you a bit more about them in this week’s blog. Creating The Trainers Training Company & Trainer Talk community While The Trainers Training Company and Trainer...
The beginner’s guide to social media marketing & blogging for freelance trainers
Social media marketing and blogging can be fantastic tools to help you grow your training business. Both offer a powerful way to connect with potential clients, bring traffic to your website and build your reputation in your field. The benefits of social media...About Sharon
Sharon Gaskin