How to create lasting client relationships
In any business, one of the big challenges but most fulfilling – and profitable – outcomes is creating lasting client relationships. It’s so much easier to sell products and services to clients who already know and trust you. And not only will they make repeat...
Publishing LinkedIn articles: The beginner’s guide
Looking for ways to grow your visibility as a trainer and build your expert reputation? One option that can deliver great results in this area is publishing LinkedIn articles. To help you, I’ve put together a beginner’s guide. Why publish articles on LinkedIn?...
Five things that make your training brand look amateur (and how to go pro)
Your training brand is about the identity you put out to the world as a trainer. Get yours right and your brand should resonate with your target clients and bring more business through the door. Get things wrong and you are in danger of diluting your brand and turning...
Why you should create a ‘Success folder’ of positive feedback
The life of a freelance trainer is often full of highs and lows, as it is for anyone who’s self-employed. For all the good times, you may have times when you feel like you’ve lost your mojo or you don’t quite know what you’re doing (that pesky imposter syndrome has a...About Sharon
Sharon Gaskin