How a coach or mentor could help you transform your training business
Becoming a freelance trainer is a crash course in running a business that most of us find A LOT easier with the support of a coach or mentor. People often talk about business coaches and mentors as if they are one and the same thing. However, you’ll find that there...
Networking and support for freelance trainers
Networking plays an important role when you’re a freelance trainer. Working for yourself can be isolating, even if you’re someone who’s happy with their own company. We all need to find ways to connect with a wider community. Networking is a powerful way to find...
Expertise, authority and trustworthiness (E-A-T): How these three words are your key to a full training diary
Expertise, authority and trustworthiness – also known as E-A-T. Back in August 2018, Google rolled out a significant algorithm change that focused on these three words. This update intended to prioritise websites where the publishers could show themselves to be:...
Finance essentials for freelance trainers
Certain finance essentials are at the heart of any successful business. But the money stuff can also be one of the most daunting aspects of being a freelance trainer. You know what you’re doing as a trainer, of course, but you may have a million and one questions...About Sharon
Sharon Gaskin