by Sharon Gaskin | Jun 27, 2022 | Client Relationships
Gamification is the process of using gaming mechanisms (e.g. unlocking levels, achievements, experience points, competitions, etc.) in a non-gaming environment to increase engagement, happiness and productivity. There are many ways that gamification can be applied to...
by Sharon Gaskin | Jun 8, 2022 | Social Media and Blogging
Back in 2019, I decided to restructure my blog to what’s known as the “hub and spoke” or “pillar” model. I thought it might be helpful to share my reasons for doing this, especially as I now have a few years’ data to reflect on. If you’re considering launching a blog...
by Sharon Gaskin | May 21, 2022 | Branding and Marketing
Over the last few years, I’ve recorded many podcasts for The Trainers Training Company with the lovely Ginette Tessier and featured on a number of other podcasts, so I thought I’d share my top 10 tips for being a brilliant podcast guest. Why be interviewed...
by Sharon Gaskin | May 8, 2022 | Expertise, Authority and Trust
Buying from someone new always carries an element of risk. Will the purchase deliver on its promise? Will it be worth the money or money down the drain? Your potential clients are likely to have these concerns. For most people, this is a natural part of the buying...
by Sharon Gaskin | Apr 22, 2022 | Social Media and Blogging
“Should I be using TikTok for my business?” This question comes up a lot at the moment in various business groups and communities and it’s certainly something I’ve been asked by trainers. I think people have genuine FOMO (“Fear of missing out” if you missed out on...