by Sharon Gaskin | Jan 6, 2021 | Branding and Marketing
Have you been holding off starting a training business because you have a marketing must-have list as long as your arm? I’ve seen articles (usually from marketing companies who are understandably promoting their services) listing a logo, website, glossy...
by Sharon Gaskin | Dec 4, 2020 | Productivity and Mindset
As you may have noticed, I’ve recently been going through some of my old blogs (I have more than 10 years’ worth!) and updating them. This blog leapt out at me because of its title. After all, I think most of us have had moments in 2020 when our well has...
by Sharon Gaskin | Nov 13, 2020 | Business Planning
Being a freelance trainer can be challenging at the best of times but if you’re in your first year, it can seem doubly daunting. While revisiting and updating my old blogs recently, I realised that it was way back in 2009 (where did that decade go?!) that I...
by Sharon Gaskin | Oct 29, 2020 | Client Relationships
When you’re just starting a new training business, one of your big concerns is naturally where you’re going to find work. How can you let people know that you’re available? How can you begin to attract referrals or find other trainers to collaborate...
by Sharon Gaskin | Oct 7, 2020 | Social Media and Blogging
Are you wondering where you can find good quality photos and images for your training websites? Ideally, it’s great to have some professionally taken shots of yourself and your clients/training sessions to use on your website. I’d always recommend...