Your marketing toolbox: Why you need these seven essentials
The ease and success with which any of us manage a task often come down to the quality of our tools, even in business. If you’re just starting as a freelance trainer or you want to give your training business an overhaul, there are seven tools that you should aim to...
How to grow your mailing list as a freelance trainer
Originally published in January 2013, updated June 2020 This is the first of a two-part blog exploring how to grow your email mailing list as a freelance trainer. You can check out part two about brilliant lead magnet ideas for trainers here. One of the most powerful...
5 website mistakes that could be losing you business – and how to fix them
Updated May 2020 (First published January 2017) Are website mistakes losing you business? Unless you rely solely on word of mouth recommendations and referrals to find new training clients, it’s likely that your website is one of your main marketing and sales tools....
Can you set up a training business all by yourself?
Updated: April 2020: Can you set up a training business all by yourself? I first wrote this blog way back in 2008 but this question remains so current that this article still attracts about 100 views a month. For this reason, I think it’s time for an update. If...About Sharon
Sharon Gaskin