Don’t let FOMO drive you to TikTok if it’s not where your clients are
“Should I be using TikTok for my business?” This question comes up a lot at the moment in various business groups and communities and it’s certainly something I’ve been asked by trainers. I think people have genuine FOMO (“Fear of missing out” if you missed out on...
How to use explainer videos to sell a course
Do you use explainer videos to help promote your courses or training? If not, today’s blog is for you and why now might be the time to start. What are explainer videos? As the name suggests, explainer videos are short videos that explain a product or service. They can...
Why the second launch of a course can hit problems (and what to do about it)
Have you ever launched a new training programme, filled all the seats (virtual or in-person), got fantastic feedback and been thrilled with your success, only to attract little to no interest during your second launch? You’re not alone. Many trainers and other course...
Courses for cohorts or evergreen? Choosing the right format for your virtual training
If you’re providing more virtual training these days (or thinking about it), the chances are that you’ll offer courses in one of two ways – as open-close programmes with a new cohort at every launch or as evergreen programmes that people can jump on to any time. Which...About Sharon
Sharon Gaskin
