by Sharon Gaskin | Feb 23, 2021 | Client Relationships
Depending on how far you’re prepared to travel as a freelance trainer, your focus is likely to be on attracting local clients within comparatively easy reach of your home or office. If you do want to reach out to and be found by local businesses then there are some...
by Sharon Gaskin | Feb 4, 2021 | Fees and finances
How much should a freelance trainer’s hourly rate be? This question comes up time and again (and it’s not just new freelance trainers who ask). It is all too easy to get caught up with this problem when starting out in business. After all, you have nothing...
by Sharon Gaskin | Jan 6, 2021 | Branding and Marketing
Have you been holding off starting a training business because you have a marketing must-have list as long as your arm? I’ve seen articles (usually from marketing companies who are understandably promoting their services) listing a logo, website, glossy...
by Sharon Gaskin | Dec 4, 2020 | Productivity and Mindset
As you may have noticed, I’ve recently been going through some of my old blogs (I have more than 10 years’ worth!) and updating them. This blog leapt out at me because of its title. After all, I think most of us have had moments in 2020 when our well has...
by Sharon Gaskin | Nov 13, 2020 | Business Planning
Being a freelance trainer can be challenging at the best of times but if you’re in your first year, it can seem doubly daunting. While revisiting and updating my old blogs recently, I realised that it was way back in 2009 (where did that decade go?!) that I...