by Sharon Gaskin | Feb 14, 2019 | New Post, Technology and Productivity
When you’re a freelance trainer, you have to wear a lot of hats. Trainer, marketer, administrator, salesperson, accountant – you may find yourself stepping into every role. But the question is, how many of these roles are actually a good fit for your skills? Often,...
by Sharon Gaskin | Feb 11, 2019 | New Post, Websites
In last week’s blog, I covered eight essential features of training websites that attract more traffic, enquiries and, above all, bookings. Your website is such a powerful tool for boosting your reputation and authority as well as your marketing that I wanted to...
by Sharon Gaskin | Feb 1, 2019 | General, New Post, Websites
Creating a successful website for your training business – whether you do it yourself or bring a web developer on board – can be a challenging task. How should it be structured? What information should you include? What attracts visitors and turns website hits into...
by Sharon Gaskin | Jan 25, 2019 | General, New Post
I hate to say it but, at some point, most businesses find themselves working with a ‘bad’ client. The good news is that the longer you’re in business, the better you’ll probably get at spotting them and NOT working with them. If you’ve had one in the past or,...
by Sharon Gaskin | Jan 11, 2019 | General, New Post
Business giants Henry J Heinz and John D Rockefeller both famously said that the secret of success is doing common things uncommonly well. What could this be for your business? What is the common thing that you know you can do uncommonly well? Being able to identify...
