Why I switched to the hub and spoke blogging model
Back in 2019, I decided to restructure my blog to what’s known as the “hub and spoke” or “pillar” model. I thought it might be helpful to share my reasons for doing this, especially as I now have a few years’ data to reflect on. If you’re considering launching a blog...
10 tips for being a brilliant podcast guest
Over the last few years, I’ve recorded many podcasts for The Trainers Training Company with the lovely Ginette Tessier and featured on a number of other podcasts, so I thought I’d share my top 10 tips for being a brilliant podcast guest. Why be interviewed...
The six forms of social proof (plus 19 ways to use them in your training business)
Buying from someone new always carries an element of risk. Will the purchase deliver on its promise? Will it be worth the money or money down the drain? Your potential clients are likely to have these concerns. For most people, this is a natural part of the buying...
Don’t let FOMO drive you to TikTok if it’s not where your clients are
“Should I be using TikTok for my business?” This question comes up a lot at the moment in various business groups and communities and it’s certainly something I’ve been asked by trainers. I think people have genuine FOMO (“Fear of missing out” if you missed out on...About Sharon
Sharon Gaskin
