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The six forms of social proof (plus 19 ways to use them in your training business)

The six forms of social proof (plus 19 ways to use them in your training business)

by Sharon Gaskin | May 8, 2022 | Expertise, Authority and Trust

Buying from someone new always carries an element of risk. Will the purchase deliver on its promise? Will it be worth the money or money down the drain? Your potential clients are likely to have these concerns. For most people, this is a natural part of the buying...
Don’t let FOMO drive you to TikTok if it’s not where your clients are

Don’t let FOMO drive you to TikTok if it’s not where your clients are

by Sharon Gaskin | Apr 22, 2022 | Social Media and Blogging

“Should I be using TikTok for my business?” This question comes up a lot at the moment in various business groups and communities and it’s certainly something I’ve been asked by trainers. I think people have genuine FOMO (“Fear of missing out” if you missed out on...
How to use explainer videos to sell a course

How to use explainer videos to sell a course

by Sharon Gaskin | Apr 6, 2022 | Branding and Marketing

Do you use explainer videos to help promote your courses or training? If not, today’s blog is for you and why now might be the time to start. What are explainer videos? As the name suggests, explainer videos are short videos that explain a product or service. They can...
Why the second launch of a course can hit problems (and what to do about it)

Why the second launch of a course can hit problems (and what to do about it)

by Sharon Gaskin | Mar 23, 2022 | Branding and Marketing

Have you ever launched a new training programme, filled all the seats (virtual or in-person), got fantastic feedback and been thrilled with your success, only to attract little to no interest during your second launch? You’re not alone. Many trainers and other course...
Courses for cohorts or evergreen? Choosing the right format for your virtual training

Courses for cohorts or evergreen? Choosing the right format for your virtual training

by Sharon Gaskin | Mar 9, 2022 | Business Planning

If you’re providing more virtual training these days (or thinking about it), the chances are that you’ll offer courses in one of two ways – as open-close programmes with a new cohort at every launch or as evergreen programmes that people can jump on to any time. Which...
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Sharon Gaskin

Sharon Gaskin

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