Here are 4 good reasons to add public workshops into your range of services:
1. Additional income stream
If you get the marketing and promotion of your workshop right so that you get enough people there and if you get your ticket price right you will be able to generate a really good profit from your public workshops.
One of the big attractions about running a regular workshop is that once you have written it you can reuse it again and again, all you have to do is repeat your marketing activity. So – if you get the right workshop, ie on a topic that people really want to hear about it can turn into real cornerstone of your business, just generating profit again and again.
2. Opportunity to attract potential clients
People only do business with people they know, like and trust and that process takes time. So if a person has only just come across you, perhaps they’ve just joined your list or seen your website they are unlikely to trust you enough to do business with you on a 1 to 1 basis. But if they come to one of your workshops and get to see you and understand that you know what you are talking about they are more likely to come back for more!
3. Opportunity to build your list – again the potential is there for future clients.
One of the things that has happened to me in my business – which I find quite interesting – is that I’ve spent time doing all the right things to build my list – social media, article marketing, free teleseminars, etc etc but many people who book onto How To Create A Successful and Profitable Workshop – The Easy Way! Workshop have never even been on my list! They have just seen the workshop on my website or seen it on Linked In Events and booked right on. Now of course, once they have been to the workshop and they go onto the list I have an opportunity to build an even better relationship with them and for them to spend more money with me in the future. So having a workshop, whether it be free, low cost or even high cost is a good way of attracting people onto your list. If someone had told me that a few months ago I wouldn’t have believed it but it has happened.
4. It’s fun! It’s a great opportunity to engage with people.
Now I have been a trainer all my working life – just over 20 years – and I love running workshops because I love the interaction that you get with other people. There’s nothing better than the feeling you get at the end of a workshop that you know has gone really well, you get such a great buzz. I often find that the participants learn as much from each other as they do from me. And it can be a great source of referrals and recommendations too as if people have come along to a workshop and really enjoyed it they will go and tell their friends and contacts about what a great experience they had.