Do you ever have times when you feel overwhelmed, indecisive and unclear about how you are going to get new business? Should you be doing more networking? Is social media the answer? Isn’t it about time you started blogging? Etc etc etc ….. To cut through the clutter and get [...] Read more »
This Ruins Most Freelance Trainers
During the week I always set time aside to provide a number of complimentary consultations, these are just 30 minute sessions where you can call me up and we can chat about the biggest challenges in your business right now. One of the most common issues I get is this: [...] Read more »
6 Ways To Get Clients To Come To You
What an absolutely fabulous day we had at Trainer Talk Live last Friday. It was lovely to see so many people there, to reconnect with old friends and meet some new ones too. Thanks to Gary Gorman and Ali Campbell for two great sessions, both very different but both equally useful and [...] Read more »
Do You Love The Thrill Of The Chase?
A few years ago I was sitting having coffee with my friend who had been a freelance trainer for a couple of years or so. We were discussing ways of getting new business and she said to me: ‘You know what Sharon I love the thrill of the chase involved [...] Read more »
Freelance Trainers: Are You Neglecting This 1 Thing That Could Get You More Business?
One of the most popular questions I get asked by my clients is ‘What could I be doing to find more clients and more business?’ 9 times out of 10 these freelance trainers are doing all the right things – networking, social networking, public speaking, seeking referrals etc yet they [...] Read more »
Why You Need To Understand The Business Of Your Client
One of the things that buyers of training look for in training provides is credibility within the business. If you’re a trainer and you go and run a programme in an organisation and you don’t really understand the business you are just leaving yourself open to the charge of ‘Well [...] Read more »
Should You Be Using Taster Sessions To Attract New Clients?
One of the questions that I have been asked several times recently in Mentoring sessions with clients is: ‘Should I be using taster sessions to introduce myself to potential new clients?’ A taster session is an offer of a free or reduced rate session to a business where you basically [...] Read more »
How Do Training Buyers Source Providers?
Just recently I did a very brief survey of buyers of training to find out how they sourced their training providers and how they like to be approached. Here are 3 key points that came out: 1. Cold Calling is A Waste Of Time It was generally agreed that cold [...] Read more »
Is It True That Big Companies Don’t Use Freelance Trainers?
A lot of freelance trainers say to me, ‘I know I should be getting clients of my own but it’s just so hard. I don’t feel I can do it. And I just can’t compete against the big training providers’. Sometimes I have to spend a lot of time with [...] Read more »
Here’s What People Had To Say About How To Create A Successful And Profitable Training Business – The Easy Way!
Here’s what some of delegates had to say about my workshop How To Create A Successful And Profitable Training Business – The Easy Way - which ran in London on 3 September 2010. Read more »