A question I get asked a lot from freelance trainers who are thinking of working as an associate is ‘What’s a ‘good’ training company to work for?’. In fact it came up just recently again on one of my Webcasts. There are so many training companies out there and [...] Read more »
What Advice Could You Give A New Freelance Trainer on Pricing?
Here’s another question I had from my recent Webcast on How To Get A Steady Stream Of Clients and it’s one that seems to often come up. What advice could you give me re pricing strategies? If you have just started out it’s very important to decide on a basic [...] Read more »
Why Industry Sector Is Key Yo Your Fee Rate
From personal experience and talking to other freelance trainers the type of industry a client is in has a huge bearing on their ability to pay. For example, it is much easier to charge higher fees in the professional services sector than it is in the public sector. If you [...] Read more »
Here’s What People Had To Say About How To Create A Successful And Profitable Training Business – The Easy Way!
Here’s what some of delegates had to say about my workshop How To Create A Successful And Profitable Training Business – The Easy Way - which ran in London on 3 September 2010. Read more »
How To Get Access To Decision Makers Without Spending A Penny
Most freelance trainers have tight marketing budgets and are always looking for ways to get results with less spend. Did you know that there is one marketing strategy with a high probability of success that won’t cost you anything? This strategy is actively building links with other freelance trainers. When [...] Read more »
A-Z of Freelance Training: E is For Expert
Don’t try and be all things to all people. Specialise in one area and put all your efforts into building your expert status. It will pay dividends as it will: - Steamline and sharpen up your marketing activity – you will be clear about who your target market is and [...] Read more »
A-Z of Freelance Training: C is For Charge What You Are Worth
When you are just starting out as a freelancer or when times are tough there is a big temptation to take any piece of work that comes along regardless of its value. But there are many good reasons why you should only charge what you are worth: - Low day [...] Read more »
Are Your Fees Hurting Your Training Business?
Many freelance trainers tell me that they worry about the whole business of pricing more than anything else and the main fear seems to be that if they are too expensive they won’t get any work. But you also have to take the view that if you are too cheap you won’t have a viable business. Read more »
Charge What You’re Worth as A Freelance Trainer
A couple of weeks ago a good friend of mine was made redundant from a company he had worked for for 19 years. After getting over the initial shock he realised that in fact it was the best thing that could have happened as he had been toying with the [...] Read more »
What should a trainer’s hourly rate be?
How much should a freelance trainer charge themselves out at is a common question we get asked. It is all too easy to get caught up with this problem early on when starting out in business. After all, you have nothing to compare with do you? When you were in corporate [...] Read more »