This week’s article comes courtesy of my friend and fellow trainer Jenny Flintoft, who together with Carrie Wilkerson runs the phenomenally successful Association of Work at Home Women. Jenny, Carrie, myself and other successful people believe that success doesn’t happen either overnight or by accident. One of Jenny’s recent articles [...] Read more »
A-Z of Freelance Training: Z is For Zone
I won’t deny it – after weeks of successfully going through the alphabet in relation to freelance trainers I’m struggling to come up with Z. Well, wouldn’t you? The best I can do is to refer you to Training Zone www.trainingzone.co.uk A great place for freelance trainers to learn, share [...] Read more »
A-Z of Freelance Training: W is For WordPress Blog
Blogging should be part of any freelance trainers overall marketing strategy. It’s a great way to showcase and demonstrate your expertise, build your profile, get found on the net and drive traffic to your site. And the best thing about having a WordPress blog www.wordpress.com is that it’s free and [...] Read more »
A-Z of Freelance Training: V is For Value
In the last post I mentioned the importance of nurturing your relationships with your existing clients which is just as important as seeking out new business. A really good way of making you stand out from the competition and keeping your client coming back to you is to add value. [...] Read more »
A-Z of Freelance Training: U is For Understanding Your Existing Clients
Sometimes I think that in our efforts to continually feed our pipeline and chase new business it can be easy to miss out what is already under our nose. Now don’t get me wrong, I’m not saying that this isn’t important, of course it is, and your business needs this [...] Read more »
A-Z of Freelance Training: T is For Twitter
And in particular ….. I would recommend you use Twitter. I’m amazed at the number of trainers who come on my workshop who are NOT actively using it because they either don’t understand how it works or believe that it is a waste of time and they will never get [...] Read more »
A-Z of Freelance Training: S is For Social Networking
Social networking sites such as Twitter, Facebook and Linked In are fantastic ways to build your profile, get known for what you do and build relationships with people. Despite the reservations that some trainers seem to have regarding social networking I personally believe it is very powerful, it’s going to [...] Read more »
A-Z of Freelance Training: R is For Reconnecting via Linked In
Linked In is a fantastic resource that you can use to make new connections and build relationships that are going to be useful to you in your business. But did you know that you could also use it to find people you may have lost touch with? I have tracked [...] Read more »
A-Z of Freelance Training: Q is For Quality Clients
One of the best Sales Directors I ever worked with told me that after each client meeting he used to ask himself the question ‘Do I want to work with these people?’ And if the answer was no he didn’t pursue it any further even though it may have meant [...] Read more »
A-Z of Freelance Training: O is For Opportunities
When you first start out as a freelance trainer it’s natural to assume that you shouldn’t really mix with other freelance trainers – after all, they’re the competition and there are only so many opportunities to go round! But my own experiences have proved that other freelance trainers can actually [...] Read more »